The bag & shoe brand "RODE SKO" developed by URBAN RESEARCH Inc. and "AJUGA.", a brand directed by Chihiro Kondo, have realized a collaboration. Pre-sales of the collaboration items will begin on Friday, April 10, 2026, at the SENSE OF PLACE by URBAN RESEARCH Whity Umeda store.
**INTRODUCTION**
Chihiro Kondo, a model and talent, is wonderful for her charming approach to work and parenting, always surrounded by a positive mood. A first-time collaboration between Ms. Kondo, who also serves as the director of the fashion brand "AJUGA.", and the popular bags & shoes of "RODE SKO" has been eagerly decided!
When asked about the secret to her happiness despite her busy schedule, Ms. Kondo said, "It's about enjoying fashion that is comfortable and doesn't forget a sense of elation, tailored to each stage of life."
The collaboration items seem to be a direct reflection of these words, mixing details that satisfy a love for fashion with a functional basic that can be used daily for many years. Pay attention to the looks styled by Ms. Kondo, which bring out the best in these three items that subtly uplift your daily life and mood.
**ITEM LINEUP**
AJUGA. Big Tote with Logo Ribbon Product No.: XX26130-2222406 Price: ¥12,100 (tax incl.) Colors: OFF×CAMEL / IVORY×BLK
AJUGA. Shoulder Bag with Logo Ribbon Product No.: XX26130-2222407 Price: ¥9,900 (tax incl.) Colors: OFF×CAMEL / IVORY×BEG / IVORY×BLK / IVORY×YEL
AJUGA. Chunky Heel Ribbon Pumps Product No.: XX26130-2212604 Price: ¥11,000 (tax incl.) Colors: OFF×CAMEL / BLK×BLK
**Exclusive Gift Campaign for Pre-sale Stores**
**Present 1** **\Win a Poster Autographed by Chihiro Kondo/**
Three customers who purchase eligible products at the pre-sale store will be selected by lottery to receive a poster autographed by Chihiro Kondo!
**Present 2** **\Original Sticker Present/**
Customers who purchase eligible products at the pre-sale store will receive an original AJUGA.×RODE SKO sticker! *Please note that this is on a first-come, first-served basis and distribution will end once they are gone.
This is an exclusive event for the SENSE OF PLACE by URBAN RESEARCH Whity Umeda store. We sincerely look forward to your visit.
【Pre-sale Start Date】 Friday, April 10, 2026
【Pre-sale Store】 SENSE OF PLACE by URBAN RESEARCH Whity Umeda Store Mikke, Whity Umeda, 5-5 Umeda Underground Mall, Sonezaki 2-chome, Kita-ku, Osaka-shi, Osaka 530-0018 TEL: 06-6314-6065
* Regular sales will start sequentially from late April 2026 on the URBAN RESEARCH ONLINE STORE and various other online sites.
**Chihiro Kondo** Born on December 15, 1989, from Okayama Prefecture. A model and talent with over 3.6 million followers on social media. Currently a mother of three, she appears in a wide range of magazines from fashion to parenting, and also works on product planning and development.
**AJUGA.** "Simple, yet captivating. An existence that never fades, no matter how many years pass. Every time you see it, every time you wear it, your heart is filled. Items that are uniquely you."
Bringing unwavering beauty to your demeanor even in the most hectic of days. AJUGA. carefully creates styles that can be worn comfortably every day, every year, with a focus on materials and silhouettes. The perfection of a single piece. A line that responds to the wearer's movements. And above all, "clothes that make you proud of who you are today." It's a presence that is communicated without words. For a "sophistication" and "suppleness" that will remain in your wardrobe even as time passes.
Chihiro Kondo Instagram @ chipichan.1215
AJUGA. Instagram @ ajuga_official
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Organizations: RODE SKO / AJUGA. / SENSE OF PLACE by URBAN RESEARCH