Urban Research Opens Exclusive Permanent Retail Space in FC Imabari's ASICS Satoyama Stadium, Ehime Prefecture
Urban Research Co., Ltd. has opened a permanent sales space within the Satoyama Salon inside FC Imabari's home stadium, ASICS Satoyama Stadium. This is the only place in Ehime Prefecture where the company's products can be purchased directly. The space will offer proposals to enrich time spent at the stadium through products from various Urban Research brands, including TINY GARDEN by URBAN RESEARCH.
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- 📰 Published: April 2, 2026 at 04:09
- 🔍 Collected: April 1, 2026 at 19:37
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Urban Research Co., Ltd. has established a sales space for Urban Research items within the Satoyama Salon inside ASICS Satoyama Stadium, the home stadium of FC Imabari (operated by Imabari.YumeSports). This marks the only location in Ehime Prefecture where the company's products can be purchased directly.
Going forward, the sales space will propose ways to enrich time spent at ASICS Satoyama Stadium through products from various Urban Research brands, including TINY GARDEN by URBAN RESEARCH.
## Background
Since 2021, Urban Research has continued its community-rooted initiatives as a "partner who shares amazing things" with FC Imabari. As part of this effort, they have hosted the "TINY GARDEN FESTIVAL," an event focused on camping to experience clothing, food, housing, and play, three times since 2023 at ASICS Satoyama Stadium. In 2025, they acquired the naming rights for the backyard of the Satoyama Salon, aiming to create a vibrant community hub open to local adults and children 365 days a year, named "TINY GARDEN by URBAN RESEARCH." FC Imabari will operate this space, with Urban Research Co., Ltd. handling the direction.
## About the Products Handled
Products from Urban Research Co., Ltd. that enrich the time spent at Satoyama Stadium will be sold.
### * TINY GARDEN PRODUCTS
With the concept of spending time as one pleases in comfortable places like parks and outdoors, they offer picnic goods, toys, cutlery, and apparel goods that families can enjoy. This product lineup enriches the play experience at TINY GARDEN by URBAN RESEARCH. Instagram @ tinygardenproducts
### * DOORS GROCERY
(The original Japanese text was truncated, so the English translation is also truncated here.)
Going forward, the sales space will propose ways to enrich time spent at ASICS Satoyama Stadium through products from various Urban Research brands, including TINY GARDEN by URBAN RESEARCH.
## Background
Since 2021, Urban Research has continued its community-rooted initiatives as a "partner who shares amazing things" with FC Imabari. As part of this effort, they have hosted the "TINY GARDEN FESTIVAL," an event focused on camping to experience clothing, food, housing, and play, three times since 2023 at ASICS Satoyama Stadium. In 2025, they acquired the naming rights for the backyard of the Satoyama Salon, aiming to create a vibrant community hub open to local adults and children 365 days a year, named "TINY GARDEN by URBAN RESEARCH." FC Imabari will operate this space, with Urban Research Co., Ltd. handling the direction.
## About the Products Handled
Products from Urban Research Co., Ltd. that enrich the time spent at Satoyama Stadium will be sold.
### * TINY GARDEN PRODUCTS
With the concept of spending time as one pleases in comfortable places like parks and outdoors, they offer picnic goods, toys, cutlery, and apparel goods that families can enjoy. This product lineup enriches the play experience at TINY GARDEN by URBAN RESEARCH. Instagram @ tinygardenproducts
### * DOORS GROCERY
(The original Japanese text was truncated, so the English translation is also truncated here.)