uraraca Envisions a Future Where Skincare Evolves from 'Vague' to 'Tangible,' Coexisting with Aesthetic Medicine and Connecting to Daily Care
uraraca Co., Ltd. announced its vision to bridge aesthetic medicine and daily skincare, aiming to transform beauty routines from 'vague' to 'tangible.' CEO Ayano Inaba, with 20 years of experience, seeks to create skincare that impacts not just the skin but also one's state of mind and confidence.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 19:31 (482h 43m after Collected)
Our company supports April Dream, which aims to make April 1st a day to share dreams.
This press release is the dream of "uraraca."
*This product was discontinued on March 31, 2026. Thank you for your long-standing patronage.
I am Ayano Inaba, CEO of uraraca Co., Ltd.
For about 20 years, I have been involved in various aspects of cosmetics, including product planning and development.
Through my involvement with numerous products, I have become convinced of one thing:
**Beauty is deeply connected to a person's smile and state of mind.**
That's why, instead of just "cosmetics,"
I want to create a presence that **transforms a person's daily life and confidence.**
uraraca is a brand born from my own exploration and on-site experience,
and the accumulation of knowledge from many professionals.
Although we are still on our journey,
I believe there are challenges we can only undertake now.
**"Skincare is something you just vaguely continue."**
We aim to gradually change this perception.
In our busy daily lives, skincare exists as a natural habit.
However, at the same time, there are moments when we pause and wonder, "Is this really right for my skin?" or "Should I continue with this?"
Especially as we age, our approach to skin changes significantly.
Concerns such as dryness, lack of firmness, and sensitivity accumulate,
and the same old care often feels insufficient.
In such circumstances, aesthetic medicine has become a more accessible option.
On the other hand, daily skincare is sometimes treated as something "supplementary."
However, in reality, daily accumulation is what significantly influences the impression of our skin.
What uraraca aims for is not a division between aesthetic medicine and daily care,
but to be a presence that naturally connects them.
It's not just about relying on special care,
but about facing and nurturing your skin in your daily life.
We believe that this accumulation leads to the skin of the future.
What we value for this is not "care that you vaguely continue,"
but "care that you choose with your own will and can continue with conviction."
Just the comfort of use
This press release is the dream of "uraraca."
*This product was discontinued on March 31, 2026. Thank you for your long-standing patronage.
I am Ayano Inaba, CEO of uraraca Co., Ltd.
For about 20 years, I have been involved in various aspects of cosmetics, including product planning and development.
Through my involvement with numerous products, I have become convinced of one thing:
**Beauty is deeply connected to a person's smile and state of mind.**
That's why, instead of just "cosmetics,"
I want to create a presence that **transforms a person's daily life and confidence.**
uraraca is a brand born from my own exploration and on-site experience,
and the accumulation of knowledge from many professionals.
Although we are still on our journey,
I believe there are challenges we can only undertake now.
**"Skincare is something you just vaguely continue."**
We aim to gradually change this perception.
In our busy daily lives, skincare exists as a natural habit.
However, at the same time, there are moments when we pause and wonder, "Is this really right for my skin?" or "Should I continue with this?"
Especially as we age, our approach to skin changes significantly.
Concerns such as dryness, lack of firmness, and sensitivity accumulate,
and the same old care often feels insufficient.
In such circumstances, aesthetic medicine has become a more accessible option.
On the other hand, daily skincare is sometimes treated as something "supplementary."
However, in reality, daily accumulation is what significantly influences the impression of our skin.
What uraraca aims for is not a division between aesthetic medicine and daily care,
but to be a presence that naturally connects them.
It's not just about relying on special care,
but about facing and nurturing your skin in your daily life.
We believe that this accumulation leads to the skin of the future.
What we value for this is not "care that you vaguely continue,"
but "care that you choose with your own will and can continue with conviction."
Just the comfort of use