"Skincare from 'Vague' to 'Tangible Results'" uraraca Envisions a Future Connecting Aesthetic Medicine and All Beauty with Daily Care

Our company supports April Dream, an initiative to make April 1st a day for sharing dreams.
This press release represents uraraca's dream.

I am Ayano Inaba, CEO of uraraca Inc.
For approximately 20 years, I have been involved in various aspects of the cosmetics industry, including product planning and development.

Through my involvement with numerous products, I have come to a firm conviction:
Beauty is deeply connected to a person's smile and state of mind.

That's why I aim to create something more than "just cosmetics"—
a presence that can transform a person's daily life and confidence.

uraraca is a brand born from my own exploration, on-site experience,
and collaborations with many professionals.

While we are still on our journey,
I believe there are challenges we can undertake precisely because we are in this stage.

"Skincare is something you just vaguely continue."

We aim to gradually change this perception.

In our busy daily lives, skincare exists as a natural habit.
However, there might be moments when you pause and wonder, "Is this really right for my skin?" or "Should I continue with this?"

Especially as we age, our approach to skin changes significantly.
Concerns like dryness, lack of firmness, and sensitivity accumulate,
and the same old care might no longer feel sufficient.

In such circumstances, aesthetic medicine has become a more accessible option.
On the other hand, daily skincare is sometimes treated as merely "supplementary."

However, in reality, it is the daily accumulation of care that largely influences the impression of one's skin.

What uraraca aims for is not a division between aesthetic medicine and daily care,
but to be a presence that naturally connects the two.

We believe that instead of relying solely on special treatments,
engaging with and nurturing one's skin daily,
and the accumulation of such efforts, will lead to future skin.

To achieve this, what we value is not "care that you vaguely continue,"
but "care that you choose with your own will and can continue with conviction."

Beyond just a pleasant user experience,
our design is intended to be attuned to the skin's condition.
And to enable a positive outlook on daily changes.

Currently, uraraca is proceeding with the renewal of its skincare line
and the development of new lip care products.

What is common among them is a design that not only provides moisture
but also considers maintaining healthy skin and lip conditions.

Furthermore, we are committed to textures and usability that can be continued effortlessly every day,
and designs that naturally blend into one's lifestyle.

Skin and lips respond to daily accumulation.
Therefore, we believe it is crucial for care to be something that can be continued effortlessly in daily life,
not just for special occasions.

The April Dream we advocate is a future where:

Skincare transforms from "something you vaguely continue"
to "something you engage with your skin, choose, and continue."

And to increase the number of people who can feel positive about their skin,
regardless of age or lifestyle.

To make it commonplace to understand, interact with, and maintain one's skin,
rather than giving up on it.

uraraca will continue to pursue the possibilities of skincare that accompanies daily life.

This vision will take shape in the future.