Nordic Swedish Bag Brand 'SANDQVIST' Launches & Holds POP-UP Event in Nihonbashi!
The Swedish bag brand 'SANDQVIST' is starting its full-scale development in Japan. To commemorate this, a launch party and pop-up event titled 'SANDQVIST TOKYO' will be held in Nihonbashi, Tokyo on April 28th and 29th.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 23:33
- 🔍 Collected: April 7, 2026 at 15:00
- 🤖 AI Analyzed: April 20, 2026 at 20:19 (317h 18m after Collected)
SANDQVIST TOKYO
To celebrate the full-scale launch of the Nordic Swedish bag brand 'SANDQVIST', a launch party and POP-UP event titled 'SANDQVIST TOKYO' will be held in Nihonbashi!
The bag brand 'SANDQVIST', born in Stockholm, Sweden, has started its full-scale development in Japan from 2026.
To commemorate this, a launch event titled 'SANDQVIST TOKYO' will be held.
For two days, on Tuesday, April 28th and Wednesday (holiday), April 29th, we will take over 'THE A.I.R BUILDING' in Nihonbashi, Tokyo!!
We will decorate the space with the world of SANDQVIST and hold a launch party and pop-up store to unveil the latest collection.
Brand Story: Bags that Connect the City and Nature
SANDQVIST
SANDQVIST was founded in 2004 by three childhood friends: Anton, Daniel, and Sebastian. The brand's origin lies in their quest for 'a bag that fits in both the urban office and a weekend walk in the forest,' which they began producing themselves in a garage.
The design philosophy is 'Scandinavian clarity'. Its functional yet simple and minimal appearance is an expression that fuses inspiration from the rich Nordic nature.
Pursuing durability for long-term use and timeless design, the brand is committed to reducing its environmental impact. It actively uses organic cotton and recycled polyester derived from PET bottles, including the 'GRID' series made of 100% recycled nylon, to create sustainable and responsible products.