Nordic Swedish Bag Brand 'SANDQVIST' Launches & Holds POP-UP Event in Nihonbashi!
Key facts
- Nordic Swedish Bag Brand 'SANDQVIST' Launches & Holds POP-UP Event in Nihonbashi!
- The Swedish bag brand 'SANDQVIST' is starting its full-scale development in Japan. To commemorate this, a launch party and pop-up event titled 'SANDQVIST TOKYO' will be held in Nihonbashi, Tokyo on April 28th and 29th.
- Source: PR Times
- Date: April 7, 2026
Direct answer
The Swedish bag brand 'SANDQVIST' is starting its full-scale development in Japan. To commemorate this, a launch party and pop-up event titled 'SANDQVIST TOKYO' will be held in Nihonbashi, Tokyo on April 28th and 29th.
- Citation
- Nordic Swedish Bag Brand 'SANDQVIST' Launches & Holds POP-UP Event in Nihonbashi! (April 7, 2026), PR Times
- Source
- PR Times
- Date
- April 7, 2026
The Swedish bag brand 'SANDQVIST' is starting its full-scale development in Japan. To commemorate this, a launch party and pop-up event titled 'SANDQVIST TOKYO' will be held in Nihonbashi, Tokyo on April 28th and 29th.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 23:33
- 🔍 Collected: April 7, 2026 at 15:00
- 🤖 AI Analyzed: April 20, 2026 at 20:19 (317h 18m after Collected)
SANDQVIST TOKYO
To celebrate the full-scale launch of the Nordic Swedish bag brand 'SANDQVIST', a launch party and POP-UP event titled 'SANDQVIST TOKYO' will be held in Nihonbashi!
The bag brand 'SANDQVIST', born in Stockholm, Sweden, has started its full-scale development in Japan from 2026.
To commemorate this, a launch event titled 'SANDQVIST TOKYO' will be held.
For two days, on Tuesday, April 28th and Wednesday (holiday), April 29th, we will take over 'THE A.I.R BUILDING' in Nihonbashi, Tokyo!!
We will decorate the space with the world of SANDQVIST and hold a launch party and pop-up store to unveil the latest collection.
Brand Story: Bags that Connect the City and Nature
SANDQVIST
SANDQVIST was founded in 2004 by three childhood friends: Anton, Daniel, and Sebastian. The brand's origin lies in their quest for 'a bag that fits in both the urban office and a weekend walk in the forest,' which they began producing themselves in a garage.
The design philosophy is 'Scandinavian clarity'. Its functional yet simple and minimal appearance is an expression that fuses inspiration from the rich Nordic nature.
Pursuing durability for long-term use and timeless design, the brand is committed to reducing its environmental impact. It actively uses organic cotton and recycled polyester derived from PET bottles, including the 'GRID' series made of 100% recycled nylon, to create sustainable and responsible products.
FAQ
Where is SANDQVIST from?
It is a bag brand established in Stockholm, Sweden in 2004. The designs are characterized by inspiration from Nordic nature.
Where can I buy SANDQVIST bags?
The brand has just started its full-scale launch in Japan. A popup store will be held in Nihonbashi on April 28th and 29th, and sales are expected to be available at select shops and the official online store in the future.
What is the brand's approach to sustainability?
They actively use materials such as 100% recycled nylon, organic cotton, and recycled polyester to reduce environmental impact.