Minna Denryoku Appoints Chinatsu Murayama as Ambassador to Promote Understanding and Expand Choices of Renewable Energy Among Younger Generations
Minna Denryoku has appointed influencer Chinatsu Murayama as its ambassador. The aim is to make renewable energy more accessible and enjoyable for younger generations, conveying the new value that choosing electricity leads to supporting 'favorite' causes or local communities.
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- 📰 Published: May 8, 2026 at 19:00
- 🔍 Collected: May 8, 2026 at 10:31
- 🤖 AI Analyzed: May 9, 2026 at 03:41 (17h 9m after Collected)
UPDATER Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Eiji Oishi), which aims to update society through lifestyle, announces that its 100% renewable energy*1 electricity service "Minna Denryoku" has appointed influencer Chinatsu Murayama as its ambassador.
This initiative aims to transform renewable energy from something "difficult" into something "fun to choose." Through Ms. Murayama's communication, we will convey to younger generations the value that "choosing electricity leads to supporting 'favorite' causes, local communities, or someone," and promote behavioral change.
■ Background of Ambassador Program Establishment
In recent years, while interest in climate change and SDGs continues to grow, switching to renewable energy remains one of the actions with a high psychological barrier for consumers.
Our company has provided a mechanism that connects producers and users as "visible electricity." However, we believe that for the widespread adoption of renewable energy, not only "ease of choosing electricity" but also emotional motivations such as "empathy" and "enjoyment" are indispensable.
Against this background, we established the ambassador system as a new initiative to make energy issues more personal and encourage behavioral change as a "personal matter."
■ Reason for Appointment
Chinatsu Murayama has over 810,000 followers (approximately 608,000 on TikTok and 206,000 on Instagram) and has a high influence on Gen Z and Millennials.
Furthermore, as a member of the future generation, she actively communicates about climate change and SDGs, showing high affinity with our company's philosophy in terms of both interest in social issues and ability to act.
In addition, synergy effects are expected from collaboration with our company and group, based on her appearances on TBS Radio programs, co-starring with our representative, and participation in Marui Group-related initiatives, leading to this appointment.
■ Expected Role
This ambassador is expected to convey renewable energy and electricity services, which tend to be specialized and difficult to understand, in an easy-to-understand manner from a consumer's perspective, and to lead to action through relatable empathy.
In particular, by communicating the new value that "choosing electricity leads to supporting 'favorite' causes or local communities," we will expand renewable energy as an accessible action that can be effortlessly chosen in daily life, thereby broadening the choice of renewable energy, especially among younger generations.
■ Chinatsu Murayama Profile
A current university student from Kanagawa Prefecture.
She is a Gen Z communicator who is "down-to-earth yet a step ahead," with an elegant and sincere image, combined with a natural and approachable personality.
She holds various qualifications, including the Sustainable Management Certification and the Japan Health Master Certification, and balances trustworthiness and empathy across a wide range of fields such as sports, beauty, lifestyle, and sustainability.
■ Chinatsu Murayama's Comment
"I am Chinatsu Murayama, and I have been appointed as the ambassador for 'Minna Denryoku,' the visible electricity service.
'Climate change' is one of the future environmental concerns for our next generation, and I myself wanted to 'take action on what I can do.'
In this context, I learned about the 'visible electricity' system, which allows consumers to choose electricity generated from specific power plants, and I deeply empathized with it. Choosing electricity can be as enjoyable as 'oshi-katsu' (supporting one's favorite idol/cause) and contribute to society. Knowing that it leads to supporting farmers and local nature, I want to spread this circle of empathy among my generation.
Through real experiences such as visiting power plants and switching electricity, I will communicate the joy of an ethical lifestyle."
■ 'Visible Electricity' and Support Mechanism
Since its establishment, Minna Denryoku has provided electricity services based on the concept of 'visible electricity,' where the thoughts and backgrounds of power generators are transparent.
Renewable energy not only contributes to decarbonization and climate change countermeasures but also helps solve various social issues, such as regional revitalization and supporting primary industries.
To expand the value of such renewable energy, our company offers a mechanism for individual users to 'support' power plants. For each support, our company contributes 100 yen monthly to support power generators and related projects.
Through Chinatsu Murayama's communication in this initiative, we will convey this 'support' mechanism and the stories of power plants to more people, promoting the action of viewing electricity choice as 'social participation.'
■ About Minna Denryoku
"Minna Denryoku" is a service that provides 100% renewable energy*1 electricity, procured from renewable energy power plants across Japan, as "visible electricity." Individual household users can allocate a portion of their electricity bill (100 yen) to 'support' power plants or projects.
This initiative aims to transform renewable energy from something "difficult" into something "fun to choose." Through Ms. Murayama's communication, we will convey to younger generations the value that "choosing electricity leads to supporting 'favorite' causes, local communities, or someone," and promote behavioral change.
■ Background of Ambassador Program Establishment
In recent years, while interest in climate change and SDGs continues to grow, switching to renewable energy remains one of the actions with a high psychological barrier for consumers.
Our company has provided a mechanism that connects producers and users as "visible electricity." However, we believe that for the widespread adoption of renewable energy, not only "ease of choosing electricity" but also emotional motivations such as "empathy" and "enjoyment" are indispensable.
Against this background, we established the ambassador system as a new initiative to make energy issues more personal and encourage behavioral change as a "personal matter."
■ Reason for Appointment
Chinatsu Murayama has over 810,000 followers (approximately 608,000 on TikTok and 206,000 on Instagram) and has a high influence on Gen Z and Millennials.
Furthermore, as a member of the future generation, she actively communicates about climate change and SDGs, showing high affinity with our company's philosophy in terms of both interest in social issues and ability to act.
In addition, synergy effects are expected from collaboration with our company and group, based on her appearances on TBS Radio programs, co-starring with our representative, and participation in Marui Group-related initiatives, leading to this appointment.
■ Expected Role
This ambassador is expected to convey renewable energy and electricity services, which tend to be specialized and difficult to understand, in an easy-to-understand manner from a consumer's perspective, and to lead to action through relatable empathy.
In particular, by communicating the new value that "choosing electricity leads to supporting 'favorite' causes or local communities," we will expand renewable energy as an accessible action that can be effortlessly chosen in daily life, thereby broadening the choice of renewable energy, especially among younger generations.
■ Chinatsu Murayama Profile
A current university student from Kanagawa Prefecture.
She is a Gen Z communicator who is "down-to-earth yet a step ahead," with an elegant and sincere image, combined with a natural and approachable personality.
She holds various qualifications, including the Sustainable Management Certification and the Japan Health Master Certification, and balances trustworthiness and empathy across a wide range of fields such as sports, beauty, lifestyle, and sustainability.
■ Chinatsu Murayama's Comment
"I am Chinatsu Murayama, and I have been appointed as the ambassador for 'Minna Denryoku,' the visible electricity service.
'Climate change' is one of the future environmental concerns for our next generation, and I myself wanted to 'take action on what I can do.'
In this context, I learned about the 'visible electricity' system, which allows consumers to choose electricity generated from specific power plants, and I deeply empathized with it. Choosing electricity can be as enjoyable as 'oshi-katsu' (supporting one's favorite idol/cause) and contribute to society. Knowing that it leads to supporting farmers and local nature, I want to spread this circle of empathy among my generation.
Through real experiences such as visiting power plants and switching electricity, I will communicate the joy of an ethical lifestyle."
■ 'Visible Electricity' and Support Mechanism
Since its establishment, Minna Denryoku has provided electricity services based on the concept of 'visible electricity,' where the thoughts and backgrounds of power generators are transparent.
Renewable energy not only contributes to decarbonization and climate change countermeasures but also helps solve various social issues, such as regional revitalization and supporting primary industries.
To expand the value of such renewable energy, our company offers a mechanism for individual users to 'support' power plants. For each support, our company contributes 100 yen monthly to support power generators and related projects.
Through Chinatsu Murayama's communication in this initiative, we will convey this 'support' mechanism and the stories of power plants to more people, promoting the action of viewing electricity choice as 'social participation.'
■ About Minna Denryoku
"Minna Denryoku" is a service that provides 100% renewable energy*1 electricity, procured from renewable energy power plants across Japan, as "visible electricity." Individual household users can allocate a portion of their electricity bill (100 yen) to 'support' power plants or projects.