15 Years Since the Quake: 'Fukukuru Denki' Launched in Collaboration with Fukushima Red Hopes to Bring 'Fortune' to Fukushima
UPDATER Co., Ltd. and the Fukushima Baseball Club have launched 'Fukukuru Denki,' a 100% renewable energy power plan. A portion of the electricity fees will support team strengthening and regional contribution in Fukushima, marking the first baseball-linked power plan in the Tohoku region.
📋 Article Processing Timeline
- 📰 Published: April 26, 2026 at 22:16
- 🔍 Collected: April 26, 2026 at 13:31
- 🤖 AI Analyzed: April 26, 2026 at 16:46 (3h 14m after Collected)
UPDATER Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Eiji Oishi), a company aiming to update society through lifestyles, has partnered with Fukushima Baseball Club Co., Ltd. (Headquarters: Koriyama City, Fukushima Prefecture; Representative Director: Kota Katae), operator of the Japan Regional Baseball League team Fukushima Red Hopes, to launch 'Fukukuru Denki powered by Minna-denryoku.' This power plan enables team support and regional contribution through electricity use.
By using 100% renewable energy electricity, this plan allows a portion of the electricity charges to be used for the strengthening of the Fukushima Red Hopes team and its regional contribution activities. This initiative, where the daily choice of electricity leads to supporting a sports team and giving back to the community, is the first of its kind in the Tohoku region to link with a baseball team.
In Fukushima, as it approaches 15 years since the Great East Japan Earthquake, this initiative connects continuous recovery support with energy selection, moving forward with the Fukushima Red Hopes, who have been rooted in the community.
On Sunday, April 26, 2026, a press conference featured Kota Katae (Left), Representative Director and Owner of Fukushima Baseball Club; Akinori Iwamura (Center), Chairman and GM of Fukushima Baseball Club; and Eiji Oishi (Right), Representative Director of UPDATER.
*1 100% renewable energy is supplied by combining electricity derived from renewable sources with the environmental value of non-fossil certificates designated for renewable energy. CO2 emissions are also zero.
**Background of the Initiative**
Fifteen years after the disaster, while reconstruction progresses in Fukushima, challenges such as regional economy and population outflow persist. In this context, the importance of community-rooted, continuous efforts is being reaffirmed. Fukushima Red Hopes has掲掲 the slogan 'ALL for FUKUSHIMA,' continuing activities such as baseball classes for children and participation in local events as a community-based team. UPDATER has also been involved with Fukushima through initiatives like 'Disaster Area Support Energy' and providing renewable energy to public facilities. This partnership aims to further promote regional contribution and renewable energy use by linking sports and electricity.
**Details of the Initiative**
Through 100% renewable energy provided by UPDATER, corporations and individuals switching to 'Fukukuru Denki' will see a portion of their fees used for team strengthening and regional activities. The power is procured from renewable energy plants including those within Fukushima and supplied nationwide. Users can participate in both team support and environmental consideration by choosing their electricity. In the future, the initiative aims to expand the local consumption of locally produced renewable energy.
**Plan Overview**
- Service Name: Fukukuru Denki powered by Minna-denryoku
- Start Date: April 26, 2026
- Content: 100% renewable energy supply with a portion of fees supporting Fukushima Red Hopes.
- Service Area: Nationwide (excluding Okinawa and some remote islands).
By using 100% renewable energy electricity, this plan allows a portion of the electricity charges to be used for the strengthening of the Fukushima Red Hopes team and its regional contribution activities. This initiative, where the daily choice of electricity leads to supporting a sports team and giving back to the community, is the first of its kind in the Tohoku region to link with a baseball team.
In Fukushima, as it approaches 15 years since the Great East Japan Earthquake, this initiative connects continuous recovery support with energy selection, moving forward with the Fukushima Red Hopes, who have been rooted in the community.
On Sunday, April 26, 2026, a press conference featured Kota Katae (Left), Representative Director and Owner of Fukushima Baseball Club; Akinori Iwamura (Center), Chairman and GM of Fukushima Baseball Club; and Eiji Oishi (Right), Representative Director of UPDATER.
*1 100% renewable energy is supplied by combining electricity derived from renewable sources with the environmental value of non-fossil certificates designated for renewable energy. CO2 emissions are also zero.
**Background of the Initiative**
Fifteen years after the disaster, while reconstruction progresses in Fukushima, challenges such as regional economy and population outflow persist. In this context, the importance of community-rooted, continuous efforts is being reaffirmed. Fukushima Red Hopes has掲掲 the slogan 'ALL for FUKUSHIMA,' continuing activities such as baseball classes for children and participation in local events as a community-based team. UPDATER has also been involved with Fukushima through initiatives like 'Disaster Area Support Energy' and providing renewable energy to public facilities. This partnership aims to further promote regional contribution and renewable energy use by linking sports and electricity.
**Details of the Initiative**
Through 100% renewable energy provided by UPDATER, corporations and individuals switching to 'Fukukuru Denki' will see a portion of their fees used for team strengthening and regional activities. The power is procured from renewable energy plants including those within Fukushima and supplied nationwide. Users can participate in both team support and environmental consideration by choosing their electricity. In the future, the initiative aims to expand the local consumption of locally produced renewable energy.
**Plan Overview**
- Service Name: Fukukuru Denki powered by Minna-denryoku
- Start Date: April 26, 2026
- Content: 100% renewable energy supply with a portion of fees supporting Fukushima Red Hopes.
- Service Area: Nationwide (excluding Okinawa and some remote islands).