April 24, 13 Years Since the Rana Plaza Incident: Shift C Reveals 6 Brands You Can Love Down to Their Background and Want to Pick Up, Curated with Writers
Commemorating 13 years since the Rana Plaza tragedy, Shift C released a feature highlighting 6 ethical fashion brands that prioritize supply chain transparency, human rights, and compelling stories.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 25, 2026 at 03:12 (16h 40m after Collected)
"Shift C", a fashion media outlet operated by UPDATER Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; CEO: Eiji Oishi), which aims to update society through lifestyle, has published a feature article introducing six brands that make you want to pick them up after learning about their backgrounds and stories along with writers. This release coincides with the 13th anniversary of the Rana Plaza collapse on April 24, 2026.
In this article, using the Rana Plaza incident as a starting point, we present hints for encountering fashion that you will be drawn to in your lifestyle by touching upon the backgrounds and stories of the brands.
Background
April 24, 2013, marked the occurrence of the Rana Plaza collapse. An 8-story commercial building collapsed near Dhaka, the capital of Bangladesh, resulting in over 1,100 deaths and more than 2,500 injuries, making it the worst industrial accident in fashion industry history.
Behind the accident were structural issues in the supply chain, such as illegal expansions, disregard for safety, as well as low wages and long working hours. Prompted by this event, many fashion brands have been working to review their working environments and transparency.
In this special feature, we have picked out initiatives fighting a lonely battle within such trends, and brands that are progressive yet not widely known. By knowing the background, you'll naturally want to pick them up. We hope this will be an opportunity to encounter such "your favorite" brands.
Overview of the Feature Article
13 years today since Rana Plaza. 6 capable brands you'll love down to their background and want to pick up right now
<Publication Date>
April 24, 2026
<URL>
https://shiftc.jp/2026/04/24/ranaplaza-recommendedbrands/
<Brand Selection>
Yoko Urata, Aya Shiraishi
<Writing>
Aya Shiraishi
Featured Brands (6 Selections)
1. Dorsu
A brand that re-questions "what good work is" from the frontlines of the garment industry in Cambodia. They practice sustainable manufacturing by providing compensation above minimum wage and safe working environments.
2. Kinabuhi
A brand from Cebu Island, Philippines, meaning "life, living, and existence". They engage in human-centric manufacturing through systems that make creators visible and material selection connecting farms to consumers.
3. SHIFT80
A brand launched with friends in the Kibera slum of Kenya. Through upcycled products, they return much of their profits to the community, creating independence and circulation through "work."
4. UNROOF
A leather workshop where people with and without disabilities work in the same workplace. Under the banner of a "society without a ceiling," they continue careful manufacturing in an environment where each person can utilize their strengths.
5. HASUNA
A jewelry brand traceable down to "who mined it." Acquiring international certifications, they select materials considering people and the environment while ensuring transparency from mining to sales.
6. Vivienne Westwood
Expanding initiatives to transform waste materials into new value in collaboration with African artisans. Aiming for independence through "work" rather than assistance, they continue community-rooted manufacturing.
About the Brand Selectors
The selection of brands for this project was handled by Shift C Editor-in-Chief Yoko Urata and writer Aya Shiraishi.
Urata has been involved in editing that conveys the backgrounds and values of brands in the fashion and lifestyle domains. Shiraishi covers and writes on the theme of the relationship between fashion and society. In this project, selections were made valuing the feeling of "this is somehow nice" or naturally wanting to support them when touching upon their backgrounds and stories, rather than relying on mere evaluations or criteria.
Yoko Urata
Editor-in-Chief, Shift C
Has been with "ELLE Japon" at Hearst Digital Japan since 2007, engaging in editing in the fashion and culture fields. Handled planning with themes of sustainability and women's empowerment at "ELLE ACTIVE!". Joined UPDATER in 2024, distributing content conveying brand backgrounds and stories as Editor-in-Chief of Shift C.
Aya Shiraishi</div>
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