UPDATER Hosts 'UPDATERs DAY 2026' to Explore the Next Phase of Sustainability Management!

UPDATER Inc. held 'UPDATERs DAY 2026' on April 16, 2026, to discuss the future of Sustainability Transformation (SX). Leaders from Hulic and Marui Group shared insights on turning sustainability from a cost into a strategic competitive advantage.
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  • 📰 Published: April 23, 2026 at 18:59
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## UPDATER Hosts 'UPDATERs DAY 2026' to Explore the Next Phase of Sustainability Management!

UPDATER Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Eiji Oishi), a company aiming to solve social issues through business, held 'UPDATERs DAY 2026' on Thursday, April 16, 2026. The event explored the latest trends in corporate sustainability management and SX (Sustainability Transformation).

On the day, practitioners from leading companies such as Hulic Energy Solutions Co., Ltd., Aleph Inc. (Bikkuri Donkey), and Marui Group Co., Ltd. took the stage. They shared practical knowledge on transforming sustainability from an 'initiative' into a 'competitive advantage,' covering cross-cutting themes such as decarbonization, biodiversity, and human capital.

Furthermore, a dialogue between Masahiro Kawatei, Secretary-General of the Beyond SDGs Public-Private Conference, and UPDATER CEO Eiji Oishi discussed 'Beyond SDGs'—what is required now as the deadline for achieving the SDGs approaches.

The event was based on 'Minna SX for Biz,' a corporate community with approximately 4,000 participating companies. Many corporate representatives attended both in person and online. Beyond just sharing examples, it was a day for participants to explore the future of sustainability management through dialogue.

### Overview of 'UPDATERs DAY 2026'
- **Location:** 3x3 Lab Future (Otemachi, Chiyoda-ku, Tokyo) / Online
- **Date & Time:** Thursday, April 16, 2026, 13:00–18:00
- **Content:** Practical corporate sessions on decarbonization, biodiversity, and human capital; Dialogue session on Beyond SDGs; Networking for on-site attendees.
- **Fee:** Free
- **Organizer:** UPDATER Inc.

### Event Highlights
As the term 'SDGs' has permeated society, many companies have advanced their sustainability efforts. However, many remain stuck at the level of 'response' or 'activity' and face challenges in linking these to business growth or competitive advantage.

In response to this situation, the event clearly demonstrated a movement to reposition sustainability not just as an initiative, but as a 'management strategy' that supports corporate growth.

A common thread among the presenting companies was 'creating unique value tied to their strengths' rather than just 'responding to external demands.' Examples included shifting from 'procuring' to 'creating and using' renewable energy, integrating biodiversity into supply chain value rather than just conservation, and talent strategies that achieve corporate growth starting from individual aspirations and well-being. Changes in 'quality' were shared across various domains.

The dialogue session also explored how to face the SDGs as the deadline approaches, with discussion on refocusing on 'mastering' the SDGs rather than just 'working on' them.

Through this event, it became clear that sustainability is no longer a 'cost' or 'obligation' but an element that defines corporate competitiveness itself, and that this change has already entered the practical stage among some leading companies.

### Scenes from 'UPDATERs DAY 2026'
#### Decarbonization: From 'Procuring' to 'Creating'
In the first session, Koki Yoshida, President of Hulic Energy Solutions Co., Ltd., part of the Hulic Group focusing on real estate, spoke about the company's renewable energy strategy.

The company's feature lies in a business model predicated on 'creating and using' renewable energy rather than just procuring it. They have built a system to integrate power supply and demand within the group, independent of external sources.

Behind this is not only the philosophy that 'companies should produce the electricity they use,' but also a solution to management challenges such as how to suppress electricity market price fluctuation risks.

In recent years, electricity prices have fluctuated significantly due to international affairs and supply-demand issues, and companies dependent on external procurement are directly affected. Hulic Energy Solutions aims to stabilize power costs and reduce this 'volatility risk' by utilizing long-term Power Purchase Agreements (PPAs).

While renewable energy is often perceived as a 'cost,' the company has overturned this premise, defining price stability as 'added value' and providing it to customers as a weapon to enhance management stability.

As a concrete method to address the instability of power generation—a challenge for renewables—the use of grid-scale battery storage...