UPDATER to Launch 'Toku' Points That Don't Decrease, Recording 'Good Actions' at Earth Day Tokyo 2026!
UPDATER Inc. will sponsor the environmental event 'Earth Day Tokyo 2026.' They will introduce a new system to record good deeds like blood donations and waste sorting at the venue as 'Toku (virtue) Points,' aiming to visualize social contributions and promote participation.
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- 📰 Published: April 8, 2026 at 00:00
- 🔍 Collected: April 7, 2026 at 15:30
- 🤖 AI Analyzed: April 20, 2026 at 19:57 (316h 26m after Collected)
UPDATER Inc. (Location: Setagaya-ku, Tokyo; CEO: Eiji Oishi), which aims to update society through lifestyles, will participate as a main sponsor in 'Earth Day Tokyo 2026,' one of Japan's largest citizen-participation environmental events.
At this event, we will implement a blood donation bus area in collaboration with the Japanese Red Cross Society and NPO organizations, offer sweets from our 'Minna Shoten' store that turns daily life into better choices, and run a booth for switching to 'First Tiger Mask Denki,' a 100% renewable energy*1 electricity service. We will also introduce a system where 'Toku' (virtue) points are accumulated according to 'good actions' at the venue, recording actions that contribute to people, society, and the environment as your action history.
Specifically, small daily actions such as participating in the content provided at the booths mentioned above, bringing your own bag/tableware, bringing old clothes/used tempura oil, sorting garbage, and volunteering for Earth Day Tokyo 2026 will be recorded as 'good actions' and awarded 'Toku' points.
A commemorative event for the launch of 'First Tiger Mask Denki,' open to the general public, is also planned for the day. We hope you will join us.
*1 We supply 100% renewable energy by combining electricity derived from renewable sources with the environmental value of non-fossil fuel certificates with renewable energy designation (resulting in zero CO2 emissions).
## Background
Earth Day, which began in the United States in 1970, has now spread to become a global civic movement held in over 190 countries and regions.
In Japan, starting with the first Earth Day held at Yumenoshima Park in 1990, it has expanded nationwide along with a rise in environmental awareness.
On the other hand, while interest in environmental issues is growing, 'fatigue' and a 'sense of futility'*2 are emerging among those tackling social issues, creating a reality where those who act are not rewarded.
UPDATER has provided various social update services related to lifestyles, such as electricity, air, agriculture, fashion, cosmetics, work environments, and daily necessities. The 'I'm UPDATER' platform, launched in 2025 to record 'good actions,' digitally records actions that are considerate of people, society, and the environment. By accumulating this history as 'Toku' points, we support the people who take action.
*2 Hakuhodo 'Survey on Consumers' Sustainable Purchasing Behavior 2025'
## What is 'I'm UPDATER,' the platform for recording 'good actions'!
At this event, we will implement a blood donation bus area in collaboration with the Japanese Red Cross Society and NPO organizations, offer sweets from our 'Minna Shoten' store that turns daily life into better choices, and run a booth for switching to 'First Tiger Mask Denki,' a 100% renewable energy*1 electricity service. We will also introduce a system where 'Toku' (virtue) points are accumulated according to 'good actions' at the venue, recording actions that contribute to people, society, and the environment as your action history.
Specifically, small daily actions such as participating in the content provided at the booths mentioned above, bringing your own bag/tableware, bringing old clothes/used tempura oil, sorting garbage, and volunteering for Earth Day Tokyo 2026 will be recorded as 'good actions' and awarded 'Toku' points.
A commemorative event for the launch of 'First Tiger Mask Denki,' open to the general public, is also planned for the day. We hope you will join us.
*1 We supply 100% renewable energy by combining electricity derived from renewable sources with the environmental value of non-fossil fuel certificates with renewable energy designation (resulting in zero CO2 emissions).
## Background
Earth Day, which began in the United States in 1970, has now spread to become a global civic movement held in over 190 countries and regions.
In Japan, starting with the first Earth Day held at Yumenoshima Park in 1990, it has expanded nationwide along with a rise in environmental awareness.
On the other hand, while interest in environmental issues is growing, 'fatigue' and a 'sense of futility'*2 are emerging among those tackling social issues, creating a reality where those who act are not rewarded.
UPDATER has provided various social update services related to lifestyles, such as electricity, air, agriculture, fashion, cosmetics, work environments, and daily necessities. The 'I'm UPDATER' platform, launched in 2025 to record 'good actions,' digitally records actions that are considerate of people, society, and the environment. By accumulating this history as 'Toku' points, we support the people who take action.
*2 Hakuhodo 'Survey on Consumers' Sustainable Purchasing Behavior 2025'
## What is 'I'm UPDATER,' the platform for recording 'good actions'!