May 17: First appearance of a food stall offering seasonal "Hotaruika" from Uozu, Hokuriku, and the phantom pork "Shinkiro Pork" with local sake! "Pop-up! Uozu Ekimae Yatai ~Hotaruika and Phantom Shinkiro Pork~"
Uozu Tourism Town Development Co., Ltd. will open a pop-up food stall on May 17, offering seasonal firefly squid and rare "Shinkiro Pork" from Uozu, paired with local sake. This event aims to promote Uozu's rich food culture and attract visitors.
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- 📰 Published: May 9, 2026 at 19:00
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Uozu Tourism Town Development Co., Ltd. (1-13-11 Shakado, Uozu City, Toyama Prefecture; Representative Director: Ryuichi Shijuman) will make its first appearance on Sunday, May 17, with a food stall offering Uozu-produced firefly squid and the phantom pork "Shinkiro Pork" along with local sake. The stall will be set up within "UOZU BEER PARK" (Uozu City Hall Park), held concurrently with the local event "Yossha Koi!! CHOUROKU Matsuri."
The local ingredients for this event are the spring delicacy "Hotaruika" (firefly squid) landed at Uozu Port, and the phantom Uozu-produced pork "Shinkiro Pork," which is difficult for even local citizens to obtain. This season's last chance to enjoy firefly squid and the rare "Shinkiro Pork," which has limited supply and is not distributed within the city, have been specially secured through the full cooperation of the Uozu Fisheries Cooperative Association and the Uozu City Agricultural Cooperative Association. Both will be available in limited quantities and will end once sold out. Please enjoy the blessings of Uozu's sea and mountains paired with local sake.
### [Last chance to eat this season! 200 servings of "Hotaruika" landed at Uozu Port available in limited quantities]
Firefly squid, a spring tradition of Toyama Bay, hatch in San'in, migrate through the Sea of Japan to off the coast of Akita, grow, and then return to Toyama Bay during their mature spawning season. Therefore, compared to those from other prefectures, they are visibly larger and more satisfying to eat. Landings at Uozu Port reach their peak from March to April.
At this food stall, firefly squid landed at Uozu Port will be steamed and offered in a limited quantity of 200 servings. In addition to the classic vinegar miso, various dipping sauces that pair well with firefly squid will be available on the day.
### [Phantom brand pork "Shinkiro Pork" offered as "steamed shabu-shabu" in a limited quantity of 100 servings]
Fine-grained meat with sweet fat
"Uozu Shinkiro Pork" is a brand pork trademarked in fiscal year 2022 (by Hanato Co., Ltd.). Its fine-grained meat and high water retention make it tender and delicious. The fat has a low melting point, melting smoothly and offering a sweet flavor. Approximately 4,000 pigs are shipped annually, but it is only available at a limited number of restaurants, making it difficult to obtain at retail stores within the city.
At this food stall, loin of this phantom "Shinkiro Pork" will be offered as "steamed shabu-shabu" in a limited quantity of 100 servings.
### [Enjoy pairing and comparing local sake from Uozu Shuzo]
What can be enjoyed with the ingredients is Japanese sake provided by the local brewery, Uozu Shuzo Co., Ltd. Three types will be prepared from their main series, "Hokuyo" and "Hanami," for a tasting comparison. Please try pairing them with Uozu-produced firefly squid and pork.
### [Planned Japanese Sake Offerings]
- Hanami White (Uozu-produced Milky Queen) Nagaoka Sake Shop Limited Arabashiri Nama
- UO Junmai Daiginjo Nama
- Hokuyo Chokarakuchi +10
Scene from a tasting menu held last autumn (different from the sake planned for this event)
### Planned Menu (tentative)
- Steamed Uozu-produced Firefly Squid (100g) with various sauces: 800 yen
- Phantom Uozu Shinkiro Pork Loin Steamed Shabu-shabu (100g): 1,000 yen
- Uozu Shuzo Cold Sake 3-type tasting set: 1,500 yen (cup only 800 yen)
- Steamed Firefly Squid and Local Sake Cup Set: 1,500 yen
- Steamed Shabu-shabu and Local Sake Cup Set: 1,700 yen
*All prices include tax. Prices may change depending on procurement.
"Uozu Ekimae Yatai" continues to evolve, changing its theme to promote Uozu-produced ingredients
Scene from "Uozu Ekimae Yatai" last October
The food stall that sold out in 18 minutes last October is back!
"Uozu Ekimae Yatai" was first held in October last year at the Uozu Station front parking lot, aiming to promote local products of Uozu City, namely local sake and red snow crab. It garnered attention, with the red snow crab menu selling out in 18 minutes. Currently, due to renovation work at the Ainokaze Toyama Railway Uozu Station front rotary, it will be a pop-up stall within "UOZU BEER PARK" (Uozu City Hall Park), held concurrently with the local event "Yossha Koi!! CHOUROKU Matsuri," changing its ingredients and appearing as an independent food stall. "Uozu Ekimae Yatai" plans to continue changing its theme to promote the culinary charm of Uozu City in the future.
What is "Yossha Koi!! CHOUROKU Matsuri"?
14th "Yossha Koi!! CHOUROKU Matsuri"
14th citizen participation event
"Yossha Koi!! CHOUROKU Matsuri" (organized by the 14th Yossha Koi!! CHOUROKU Matsuri Executive Committee) is an event where Uozu Station Street becomes a pedestrian paradise, and a modern arrangement of Uozu City's traditional folk song "Serikomi Chōroku" is performed as a citizen-participatory contest and stage. This year marks its 14th anniversary. "UOZU BEER PARK" will be held in the adjacent Uozu City Hall Park, offering various drinks including craft beer.
The local ingredients for this event are the spring delicacy "Hotaruika" (firefly squid) landed at Uozu Port, and the phantom Uozu-produced pork "Shinkiro Pork," which is difficult for even local citizens to obtain. This season's last chance to enjoy firefly squid and the rare "Shinkiro Pork," which has limited supply and is not distributed within the city, have been specially secured through the full cooperation of the Uozu Fisheries Cooperative Association and the Uozu City Agricultural Cooperative Association. Both will be available in limited quantities and will end once sold out. Please enjoy the blessings of Uozu's sea and mountains paired with local sake.
### [Last chance to eat this season! 200 servings of "Hotaruika" landed at Uozu Port available in limited quantities]
Firefly squid, a spring tradition of Toyama Bay, hatch in San'in, migrate through the Sea of Japan to off the coast of Akita, grow, and then return to Toyama Bay during their mature spawning season. Therefore, compared to those from other prefectures, they are visibly larger and more satisfying to eat. Landings at Uozu Port reach their peak from March to April.
At this food stall, firefly squid landed at Uozu Port will be steamed and offered in a limited quantity of 200 servings. In addition to the classic vinegar miso, various dipping sauces that pair well with firefly squid will be available on the day.
### [Phantom brand pork "Shinkiro Pork" offered as "steamed shabu-shabu" in a limited quantity of 100 servings]
Fine-grained meat with sweet fat
"Uozu Shinkiro Pork" is a brand pork trademarked in fiscal year 2022 (by Hanato Co., Ltd.). Its fine-grained meat and high water retention make it tender and delicious. The fat has a low melting point, melting smoothly and offering a sweet flavor. Approximately 4,000 pigs are shipped annually, but it is only available at a limited number of restaurants, making it difficult to obtain at retail stores within the city.
At this food stall, loin of this phantom "Shinkiro Pork" will be offered as "steamed shabu-shabu" in a limited quantity of 100 servings.
### [Enjoy pairing and comparing local sake from Uozu Shuzo]
What can be enjoyed with the ingredients is Japanese sake provided by the local brewery, Uozu Shuzo Co., Ltd. Three types will be prepared from their main series, "Hokuyo" and "Hanami," for a tasting comparison. Please try pairing them with Uozu-produced firefly squid and pork.
### [Planned Japanese Sake Offerings]
- Hanami White (Uozu-produced Milky Queen) Nagaoka Sake Shop Limited Arabashiri Nama
- UO Junmai Daiginjo Nama
- Hokuyo Chokarakuchi +10
Scene from a tasting menu held last autumn (different from the sake planned for this event)
### Planned Menu (tentative)
- Steamed Uozu-produced Firefly Squid (100g) with various sauces: 800 yen
- Phantom Uozu Shinkiro Pork Loin Steamed Shabu-shabu (100g): 1,000 yen
- Uozu Shuzo Cold Sake 3-type tasting set: 1,500 yen (cup only 800 yen)
- Steamed Firefly Squid and Local Sake Cup Set: 1,500 yen
- Steamed Shabu-shabu and Local Sake Cup Set: 1,700 yen
*All prices include tax. Prices may change depending on procurement.
"Uozu Ekimae Yatai" continues to evolve, changing its theme to promote Uozu-produced ingredients
Scene from "Uozu Ekimae Yatai" last October
The food stall that sold out in 18 minutes last October is back!
"Uozu Ekimae Yatai" was first held in October last year at the Uozu Station front parking lot, aiming to promote local products of Uozu City, namely local sake and red snow crab. It garnered attention, with the red snow crab menu selling out in 18 minutes. Currently, due to renovation work at the Ainokaze Toyama Railway Uozu Station front rotary, it will be a pop-up stall within "UOZU BEER PARK" (Uozu City Hall Park), held concurrently with the local event "Yossha Koi!! CHOUROKU Matsuri," changing its ingredients and appearing as an independent food stall. "Uozu Ekimae Yatai" plans to continue changing its theme to promote the culinary charm of Uozu City in the future.
What is "Yossha Koi!! CHOUROKU Matsuri"?
14th "Yossha Koi!! CHOUROKU Matsuri"
14th citizen participation event
"Yossha Koi!! CHOUROKU Matsuri" (organized by the 14th Yossha Koi!! CHOUROKU Matsuri Executive Committee) is an event where Uozu Station Street becomes a pedestrian paradise, and a modern arrangement of Uozu City's traditional folk song "Serikomi Chōroku" is performed as a citizen-participatory contest and stage. This year marks its 14th anniversary. "UOZU BEER PARK" will be held in the adjacent Uozu City Hall Park, offering various drinks including craft beer.