First Time in the Coastal Area of Uozu City, Toyama! Puzzle-Solving Treasure Hunt Event 'Lord of the Mirage' Features Questions About Mirages and Fishing. Win Luxury Prizes Like Accommodation Tickets! [Starts April 24]
Uozu City in Toyama Prefecture will host its first free puzzle-solving treasure hunt event, 'Lord of the Mirage,' from April 24. Aimed at revitalizing the coastal area, participants can win local specialties like snow crabs.
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- 📰 Published: April 6, 2026 at 19:00
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The Mirage Road Revitalization Council (represented by Uozu Fisheries Cooperative, Teibowari, Uozu Port, Uozu City, Toyama Prefecture *1) will hold the puzzle-solving treasure hunt event 'Lord of the Mirage' for the first time from Friday, April 24 to Tuesday, June 30. This event aims to create further bustling along the 'Mirage Road' running parallel to the coastline, and participation is free. Citizens and tourists can pick up participation booklets distributed at the Uozu Station Tourist Information Center and challenge puzzle-solving questions interwoven with the culture, history, and fisheries related to the mystical natural phenomenon of mirages (*2). Depending on the number of correct answers, luxury prizes (accommodation tickets, red snow crabs, processed seafood sets, meal vouchers, mirage-related novelties, etc.) will be given away by lottery.
The event is implemented utilizing the Fisheries Agency's subsidy for promoting marine business initiatives (*3). Centered around the Uozu Fisheries Cooperative, facilities and businesses along the Mirage Road will collaborate, aiming to increase the interacting population through attracting tourists from inside and outside the city, expand consumption of marine products, and revitalize the local economy.
Organizer: Mirage Road Revitalization Council
Inquiries: Uozu Kanko Machizukuri Co., Ltd.
*Children of elementary school age and younger are recommended to be accompanied by a guardian.
A new adventure begins in spring in Uozu. To encounter the legendary 'mirage of illusion that makes dreams come true', find the hidden treasure chests and challenge a variety of puzzle-solving questions!
'Lord of the Mirage' Prologue
~ Uozu City, Toyama Prefecture, a land known as a famous spot for mirages since before the Edo period. The superior mirage seen especially in spring is a natural phenomenon where light refracts in the atmosphere, and virtual images appear where the actual landscape stretches upward or is inverted.
Although mirages are rare in themselves, a legend that a 'mirage of illusion that makes dreams come true' exists in this land has been passed down along the Mirage Road since ancient times.
According to the legend, the 'mirage of illusion that makes dreams come true' only appears before those who find the hidden treasure chests and solve numerous mysteries. Will you be able to encounter it? A new adventure begins in spring in Uozu ~
(The story is fiction)
Characteristics of the Puzzle-Solving Treasure Hunt
In the event, a total of 8 questions created by a professional treasure hunt group will appear. The questions, which are solved while touring the city and tourist facilities with a treasure map as a clue, can be enjoyed with a true feeling of exploration. In addition, questions related to mirages, fisheries, and the region require flexible thinking and inspiration. With content that even children such as elementary school students can enjoy, anyone can take on the challenge.
The stage is the 'Mirage Road'. Tourist attractions and local resources are scattered about, such as the amusement park Mirage Land which resumed in spring, the Uozu Aquarium, and mirage viewing spots.
The Mirage Road Revitalization Council (represented by Uozu Fisheries Cooperative, Teibowari, Uozu Port, Uozu City, Toyama Prefecture *1) will hold the puzzle-solving treasure hunt event 'Lord of the Mirage' for the first time from Friday, April 24 to Tuesday, June 30. This event aims to create further bustling along the 'Mirage Road' running parallel to the coastline, and participation is free. Citizens and tourists can pick up participation booklets distributed at the Uozu Station Tourist Information Center and challenge puzzle-solving questions interwoven with the culture, history, and fisheries related to the mystical natural phenomenon of mirages (*2). Depending on the number of correct answers, luxury prizes (accommodation tickets, red snow crabs, processed seafood sets, meal vouchers, mirage-related novelties, etc.) will be given away by lottery.
The event is implemented utilizing the Fisheries Agency's subsidy for promoting marine business initiatives (*3). Centered around the Uozu Fisheries Cooperative, facilities and businesses along the Mirage Road will collaborate, aiming to increase the interacting population through attracting tourists from inside and outside the city, expand consumption of marine products, and revitalize the local economy.
Organizer: Mirage Road Revitalization Council
Inquiries: Uozu Kanko Machizukuri Co., Ltd.
*Children of elementary school age and younger are recommended to be accompanied by a guardian.
A new adventure begins in spring in Uozu. To encounter the legendary 'mirage of illusion that makes dreams come true', find the hidden treasure chests and challenge a variety of puzzle-solving questions!
'Lord of the Mirage' Prologue
~ Uozu City, Toyama Prefecture, a land known as a famous spot for mirages since before the Edo period. The superior mirage seen especially in spring is a natural phenomenon where light refracts in the atmosphere, and virtual images appear where the actual landscape stretches upward or is inverted.
Although mirages are rare in themselves, a legend that a 'mirage of illusion that makes dreams come true' exists in this land has been passed down along the Mirage Road since ancient times.
According to the legend, the 'mirage of illusion that makes dreams come true' only appears before those who find the hidden treasure chests and solve numerous mysteries. Will you be able to encounter it? A new adventure begins in spring in Uozu ~
(The story is fiction)
Characteristics of the Puzzle-Solving Treasure Hunt
In the event, a total of 8 questions created by a professional treasure hunt group will appear. The questions, which are solved while touring the city and tourist facilities with a treasure map as a clue, can be enjoyed with a true feeling of exploration. In addition, questions related to mirages, fisheries, and the region require flexible thinking and inspiration. With content that even children such as elementary school students can enjoy, anyone can take on the challenge.
The stage is the 'Mirage Road'. Tourist attractions and local resources are scattered about, such as the amusement park Mirage Land which resumed in spring, the Uozu Aquarium, and mirage viewing spots.