[Fully Produced by Phantom Siita] Launch of Apparel Brand 'Phantasm'.
UNITY Co., Ltd. and 'Phantom Siita', an idol group produced by Ado, have launched the apparel brand 'Phantasm', fully supervised by the members. Pre-orders for the first collection begin on April 3 exclusively for fan club members.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 23:00
- 🔍 Collected: April 3, 2026 at 18:04
- 🤖 AI Analyzed: April 21, 2026 at 02:56 (416h 51m after Collected)
UNITY Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Shinya Miura, hereinafter UNITY) and 'Phantom Siita', an idol group produced by singer Ado with a retro-horror concept, have launched a fully self-produced apparel brand 'Phantasm', where the members themselves supervise and model all items.
From 18:00 on Friday, April 3, 2026, pre-order sales for the first collection will begin exclusively for official fan club members. At the same time, original collaboration merchandise will also be released. The collaboration goods are available for purchase by anyone, allowing them to experience a part of the 'Phantasm' worldview.
■ Brand Concept
'Stay Enraptured'
The extraordinary moment of being enraptured by Phantom Siita. An illusion from your memory that appears in your 'not' extraordinary everyday life, now that you have become captivated by that very moment.
When you wore 'phantasm', it felt as if a mysterious butterfly landed on your finger＿＿ May your days shine bright with the untouchable idols on your side. Wishing you everyday life that feels as if you've been cast under a magic spell.
Will you stay enraptured by the imaginary us?
■ Collection details
In this collection, a total of 5 apparel models will be released, fully supervised by all members from the selection of materials down to the intricate details of the silhouette.
In the upcoming lookbook, all members take on the role of models, portraying expressions unique to 'Phantasm' that differ from those seen on stage.
[Sales Overview]
● Item Lineup: 5 apparel models + Original collaboration goods
● Sales Period: Friday, April 3, 2026, 18:00 – Wednesday, April 15, 23:59
● Purchase Conditions: Purchasing apparel items requires an official fan club membership. Collaboration merchandise is available for anyone to purchase.
From 18:00 on Friday, April 3, 2026, pre-order sales for the first collection will begin exclusively for official fan club members. At the same time, original collaboration merchandise will also be released. The collaboration goods are available for purchase by anyone, allowing them to experience a part of the 'Phantasm' worldview.
■ Brand Concept
'Stay Enraptured'
The extraordinary moment of being enraptured by Phantom Siita. An illusion from your memory that appears in your 'not' extraordinary everyday life, now that you have become captivated by that very moment.
When you wore 'phantasm', it felt as if a mysterious butterfly landed on your finger＿＿ May your days shine bright with the untouchable idols on your side. Wishing you everyday life that feels as if you've been cast under a magic spell.
Will you stay enraptured by the imaginary us?
■ Collection details
In this collection, a total of 5 apparel models will be released, fully supervised by all members from the selection of materials down to the intricate details of the silhouette.
In the upcoming lookbook, all members take on the role of models, portraying expressions unique to 'Phantasm' that differ from those seen on stage.
[Sales Overview]
● Item Lineup: 5 apparel models + Original collaboration goods
● Sales Period: Friday, April 3, 2026, 18:00 – Wednesday, April 15, 23:59
● Purchase Conditions: Purchasing apparel items requires an official fan club membership. Collaboration merchandise is available for anyone to purchase.