United Arrows Ltd. (Representative Director, President and CEO: Yoshinori Matsuzaki, Headquarters: Shibuya-ku, Tokyo) will open its third store in Thailand at the commercial facility "SIAM PARAGON" in Bangkok on July 1, 2026 (Wednesday). This new store will introduce the "UNITED ARROWS" women's line and "6 (ROKU)", further strengthening its value proposition as a store offering both men's and women's collections.

Background of the Store Opening

In line with its medium-term management plan, the company has identified strengthening its overseas expansion as a key initiative, promoting business growth in emerging markets such as Southeast Asia. In Thailand, the company has been opening stores in collaboration with local partners, and the value of its select shops originating from Japan is gradually gaining traction. Against this backdrop, the third store in the country is being opened with the aim of further expanding the customer base and enhancing brand value.

Store Features

This store will be located in "SIAM PARAGON," a leading luxury commercial facility in Bangkok. Spanning approximately 400,000 square meters, the facility is an iconic shopping mall that attracts visitors from both within and outside Thailand, featuring a concentration of luxury brands and entertainment facilities.

Building on its previous developments, the product assortment at this store will be evolved. The first store in Thailand focused on casual merchandise centered around "BEAUTY&YOUTH UNITED ARROWS," and the second store expanded its customer base by primarily offering "UNITED ARROWS" men's dress items. This new store will introduce "UNITED ARROWS" women's and "6 (ROKU)", developing into a comprehensive men's and women's merchandise mix.

The store interior will utilize natural materials for flooring, creating a base of soft textures and a calm atmosphere. Fixtures and art pieces will be installed, highlighting minimalist design and high-quality materials. The design aims to create a bright and open space where the products stand out.

To commemorate the opening, a collaboration has been formed with "Bootlegger," a leading premium craft spirits company in Thailand. They have produced "Chalong Bay," a rum made from 100% Thai sugarcane using authentic French production methods. This will be distributed at the opening party scheduled for August.

*Image is a sample.

Going forward, the company aims for sustainable growth in its overseas business by optimizing store strategies and product assortments according to the characteristics of each country's market.

Store Information

Store Name: United Arrows SIAM PARAGON

Opening Date: July 1, 2026 (Wednesday)

Location: 2F SIAM PARAGON 991/1 Rama I Rd, Pathum Wan, Bangkok 10330

Store Area: 44.2 tsubo

Brands Handled:

UNITED ARROWS (MENS/WOMENS)

BEAUTY&YOUTH (MENS/WOMENS)

H BEAUTY&YOUTH (MENS/WOMENS)

UNITED ARROWS SONS

ROKU

Progress of Our Overseas Business

Since establishing its local subsidiary in China in 2019, the company has been building customer touchpoints and understanding the market through cross-border e-commerce and pop-up stores.

Subsequently, in its medium-term management plan announced in 2023, the company positioned the Chinese market as an important growth area and began full-scale real store expansion. Starting with a store opening in Shanghai in 2025, the company is expanding its presence to major cities such as Shenzhen and Hangzhou in 2026. In Southeast Asia, it is also advancing business expansion in major Asian cities, including opening multiple stores in Bangkok, Thailand.

About United Arrows Ltd.

Founded in 1989. The company operates select shops that sell a mix of designer brands sourced from Japan and abroad with its unique sense, along with original men's and women's apparel and accessories. It develops brands and labels such as "UNITED ARROWS," "BEAUTY & YOUTH UNITED ARROWS," and "UNITED ARROWS green label relaxing."

FACT BOX

  • Source: PR TIMES
  • Category: 出店
  • Organizations: Bootlegger / Chalong Bay