Jewelry Brand 'Bijou de M' Joins United Arrows

United Arrows Ltd. (CEO: Yoshinori Matsuzaki, Headquarters: Shibuya, Tokyo) has resolved to acquire the shares of Bijou de M Co., Ltd. on July 31, 2026. Bijou de M, founded in 2011, is a jewelry brand led by creative director Mio Harutaka. Through unique designs that blend luxury and casual styles, it adds subtle personality and playfulness to everyday outfits. The brand's core 'Kawaii' aesthetic is expressed through four themes: Pop, Cool, Conservative, and Lovely. With innovative ideas like single earrings and hiragana jewelry, it has proposed jewelry as a means of self-expression rather than following rules. By acquiring this business, the company aims to expand its brand portfolio in the high-trend to luxury segments and accelerate business growth by leveraging the group's capital and accumulated expertise. This will also contribute to acquiring new customer touchpoints in the high-end market as outlined in the new medium-term management plan. The brand 'MIO HARUTAKA,' managed by designer Mio Harutaka, will be operated by Mio Harutaka Co., Ltd., scheduled to be established on July 31, 2026, with Mio Harutaka serving as Representative Director.