"melt by UNITED ARROWS BEAUTY" Launches Collaborative Collection Co-Created with Scent and Design

UNITED ARROWS Ltd. (Representative Director, President and CEO: Yoshinori Matsuzaki, Headquarters: Shibuya-ku, Tokyo) is launching a limited-edition collection of "melt by UNITED ARROWS BEAUTY" shampoo & treatment and conditioning water (hair lotion) with a "White BedRoom" scent, co-created with Kao Corporation's hair care brand "melt," starting June 6, 2026.

In this collaboration, "melt" proposes the value of "rest beauty"—becoming beautiful while resting—which UNITED ARROWS BEAUTY reinterprets through its cherished "aesthetics of scent, space, and emptiness." Starting from the design of the concept "White BedRoom," they co-created the scent and design of hair care items, proposing "quality time to cherish oneself" by gently tidying hair through bath time and the moments thereafter.

Background of the Collaboration

UNITED ARROWS BEAUTY is a beauty brand that creates "styled skin and hair" through skincare and hair care, proposing new standards in fashion. On the other hand, "melt" has advocated for "rest beauty" as its brand concept, transforming hair care time into "time to cherish oneself."

Resonating with each other's values, both brands adopted "a life enriched in mind" as a common goal, collaborating closely from the product development stage for about a year. The scent was developed in cooperation with Kao's research institute, and the packaging was finished with a refined and elegant design. What was particularly emphasized in this joint development was to balance the functional value as hair care with the worldview as a lifestyle, with equal passion. Since the definitions of "comfort" and "quality" differ between beauty and fashion, "quality time to cherish oneself achieved in-bath & after-bath" was set as a common language. By aligning the axes of scent, design, and communication, the concept was translated into the "White BedRoom" scent and worldview.

White BedRoom Scent

A holiday morning spent leisurely in a comfortable bedroom. The scent expresses cleanliness and softness, like being wrapped in freshly washed sheets and wanting to fall back asleep. It extends beyond bath time, delivering a dreamy moment into the post-bath period and the next morning.

Space-blending, Minimalist Design

The packaging is designed around the core concepts of "stillness, white, morning light, and slumber." With a delicate pearl shimmer and tactile material, it blends naturally into the space. A tassel charm acts as an accent, connecting the pleasant lingering sensation during bathing to after-bath care and the quality time that follows.

Yoga Event to Experience 'A Holiday Morning with Space'

In collaboration with the urban yoga event "URBAN YOGA," "Morning Ritual (Yoga & Brunch) @TOKYO NODE" will be held on May 24th as a one-day special program (paid/first-come, first-served). As a collaboration unique to melt and UNITED ARROWS BEAUTY, you can enjoy the "emptiness" of a morning where you don't do anything but feel fulfilled, rather than "a morning of doing something." Experience a moment to calm your mind and body with breath, enveloped in morning sun, scent, sound, and light.

Date & Time: May 24 (Sunday)

Part 1: YOGA 8:30-9:15 / Brunch 9:30-

Part 2: YOGA 10:10-10:55 / Drink & TAKE OUT BOX 11:00-

Location: Toranomon Hills Station Tower 49F SKY GARDEN

Applications can be checked at the link below:

https://urban-yoga.jp/event

Product Details

melt Smooth Shampoo & Smooth Treatment Set

W acidic care formula repairs hair protein layers and aligns hair flow for smooth, shiny, unruly hair.

*This is a set of 'melt Smooth Shampoo & Treatment White BedRoom Scent' each 480ml and 'melt Creamy Melt Powder' 1.0g x 2 packs. Only the set is sold; shampoo and treatment cannot be purchased separately.

melt Smooth Conditioning Water White BedRoom Scent

Untangles unruly hair and corrects hair flow. For smooth, shiny hair, a hair lotion.

With a disentangling sensation, it envelops each strand of hair,

Penetrating deeply into the hair for smooth, manageable, shiny hair.

melt Moist Shampoo & Moist Treatment Set

Hair surface and inner