Talent Rei Maruyama and Model Michi Naturally Express 'Rei Maruyama and Michi: Let's Go with Our Own Styles.' CITEN's 2026 Summer Promotion Starts Today

CITEN, a brand developed by United Arrows Ltd. (President and CEO: Yoshinori Matsuzaki, Headquarters: Shibuya-ku, Tokyo), is launching its 2026 summer promotion today, April 24, 2026 (Friday), featuring talent Rei Maruyama and model Michi. This promotion introduces the appeal of CITEN, which naturally blends into daily life, through the fashionability and approachability expressed by Maruyama and Michi, and disseminates information on this season's must-have items and styling. Special content, 'Rei Maruyama and Michi: Let's Go with Our Own Styles,' is available at https://store.united-arrows.co.jp/s/brand/citen/feature/2026/rei-michi/. Rei Maruyama is active in various fields such as variety shows and dramas, gaining empathy with her approachable character and relatable expressions. Michi, on the other hand, expresses her unique sensibility through her style and is active in various fields centered on fashion. The two, who publicly state they are good friends in private, capture their time and sense of distance spent in the same space, expressing CITEN's summer attire that blends into daily life through their casual gestures, glances, and styling. Promotional videos and visuals will be unveiled on POPs at each CITEN store, the special website, CITEN's official Instagram and X accounts, and Rei Maruyama's Instagram. This spring, CITEN has added new stores at Amu Plaza Hakata (opened March 13) and Aeon Mall Odaka (scheduled to open April 28), bringing the total to 18 stores nationwide (including limited-time stores). This promotion embodies the desire to deepen connections with a wider range of customers and continue to be a familiar and approachable presence. [Reference Press Release] 'CITEN' new stores open in Fukuoka/Hakata and Nagoya/Odaka this spring. Collaboration items with 9 Sanrio characters like Hello Kitty, My Melody, Cinnamoroll released. Hello Kitty greeting event too. (Announced February 3, 2026) https://prtimes.jp/main/html/rd/p/000000439.000003197.html. Featured items and prices (all tax included, all original CITEN items): TOLIGHT×CITEN print T: 4,950 yen; Mesh knit cardigan: 4,950 yen; Ladder lace switching skirt: 6,930 yen; Color mix bead necklace: 2,200 yen; CITEN Essential Polo Shirt: 3,960 yen; Stripe shirt: 6,930 yen; Washed twill two-pleat shorts: 6,930 yen; RUSSELL×CITEN: Sweatshirt: 7,920 yen; Essential shirt: 5,940 yen; Belted washed twill pants: 7,920 yen; Washed statement cap: 3,960 yen; Stainless design chain necklace: 2,530 yen; Crochet style knit skipper top: 6,930 yen; Camisole with cups: 2,970 yen; TOLIGHT×CITEN pants: 7,920 yen; Stainless drop bar snake chain necklace: 2,530 yen; Scarf denim shirt: 6,930 yen; Belted denim pants: 7,920 yen; CITEN Kurukuru Patchin Gingham Tote Bag: 1,980 yen; CITEN Padded Slipper Shoes: 5,940 yen; Color variation clear heart bracelet: 2,530 yen; MILLER×CITEN slit T-shirt: 4,950 yen; Capri pants: 5,940 yen; Essential shirt: 5,940 yen; MILLER×CITEN cup-attached tank top: 4,950 yen; Semi-short chino pants: 5,940 yen; Stainless square volume earrings: 2,200 yen; Shirring logo T-shirt: 4,950 yen; Damage denim straight pants: 6,930 yen; CITEN logo embroidery cap: 3,960 yen; Star plate bracelet: 2,200 yen; Scarf denim shirt: 6,930 yen; Denim easy curve pants: 6,930 yen; Stainless hoop earrings: 2,200 yen; Crochet style knit vest: 5,940 yen; Chibi T-shirt: 2,970 yen; Ladder lace switching skirt: 6,930 yen; CITEN Padded Gingham Pouch: 3,960 yen; Flower motif bead necklace: 2,200 yen. Rei Maruyama Profile: Born April 1, 1997.