United Arrows Brand 'CITEN' Launches Summer 2026 Promotion Featuring Rei Maruyama and Michi
The United Arrows brand 'CITEN' has started its Summer 2026 campaign featuring talent Rei Maruyama and model Michi. The promotion focuses on 'natural styles' and coincides with new store openings to expand brand reach.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 25, 2026 at 04:07 (17h 35m after Collected)
CITEN, developed by United Arrows Ltd. (CEO: Yoshinori Matsuzaki, Headquarters: Shibuya-ku, Tokyo), launches its Summer 2026 promotion today, Friday, April 24, 2026, featuring talent Rei Maruyama and model Michi. This campaign showcases the charm of CITEN as it naturally blends into daily life through the expressions of Maruyama and Michi, who combine high fashion sense with relatability, sharing must-have items and styling information for the season.
Special Content: 'Rei Maruyama and Michi: Going in Our Own Styles'
Rei Maruyama is active in various fields such as variety shows and dramas, garnering sympathy through her approachable character and down-to-earth expression. Michi is active in many areas centered on fashion, sharing her own sense of style. The two, who claim to be close friends in private, captured the time and distance spent in the same space just as they are, expressing CITEN's summer wear through casual gestures, looks, and styling. The promotional videos and visuals will be unveiled at CITEN stores, on the special website, and via official Instagram and X accounts, as well as on Maruyama's Instagram.
This spring, CITEN adds new stores in Amu Plaza Hakata (opened March 13) and Aeon Mall Odaka (scheduled to open April 28), reaching a total of 18 stores nationwide (including limited-time stores). This promotion embodies the brand's desire to deepen connections with a wider range of customers and continue to be a familiar and friendly presence.
[Reference Press Release]
'CITEN' Opens New Stores in Fukuoka/Hakata and Nagoya/Odaka This Spring. Launches Collaboration Items with 9 Sanrio Characters including Hello Kitty, My Melody, and Cinnamoroll. Hello Kitty Greeting Event Scheduled (Published Feb 3, 2026).
List of Visuals and Items:
- TOLIGHT×CITEN Printed T: 4,950 yen
- Mesh Knit Cardigan: 4,950 yen
- Ladder Lace Switching Skirt: 6,930 yen
- Color Mix Bead Necklace: 2,200 yen
- CITEN Essential Polo Shirt: 3,960 yen
- Stripe Shirt: 6,930 yen
- Wash Twill Two-Pleat Short Pants: 6,930 yen
- RUSSELL×CITEN Sweatshirt: 7,920 yen
- Essential Shirt: 5,940 yen
- Belted Wash Twill Pants: 7,920 yen
- Washed Statement Cap: 3,960 yen
- Stainless Design Chain Necklace: 2,530 yen
- Crochet-style Knit Skipper Top: 6,930 yen
- Camisole with Cups: 2,970 yen
- TOLIGHT×CITEN Pants: 7,920 yen
- Stainless Drop Bar Snake Chain Necklace: 2,530 yen
- Scarf Denim Shirt: 6,930 yen
- Belted Denim Pants: 7,920 yen
- CITEN Roll-up Gingham Tote Bag: 1,980 yen
- CITEN Padded Slipper Shoes: 5,940 yen
- Color Variation Clear Heart Bracelet: 2,530 yen
- MILLER×CITEN Slit T-shirt: 4,950 yen
- Capri Pants: 5,940 yen
- MILLER×CITEN Tank Top with Cups: 4,950 yen
- Semi-short Chino Pants: 5,940 yen
- Stainless Square Volume Earrings: 2,200 yen
- Shirring Logo T-shirt: 4,950 yen
- Damage Denim Straight Pants: 6,930 yen
- CITEN Logo Embroidery Cap: 3,960 yen
- Star Plate Bracelet: 2,200 yen
- Denim Easy Curve Pants: 6,930 yen
- Stainless Hoop Earrings: 2,200 yen
- Crochet-style Knit Vest: 5,940 yen
- Tiny T-shirt: 2,970 yen
- CITEN Padded Gingham Drawstring Bag: 3,960 yen
- Flower Motif Bead Necklace: 2,200 yen
*All prices include tax and are CITEN original items.
Special Content: 'Rei Maruyama and Michi: Going in Our Own Styles'
Rei Maruyama is active in various fields such as variety shows and dramas, garnering sympathy through her approachable character and down-to-earth expression. Michi is active in many areas centered on fashion, sharing her own sense of style. The two, who claim to be close friends in private, captured the time and distance spent in the same space just as they are, expressing CITEN's summer wear through casual gestures, looks, and styling. The promotional videos and visuals will be unveiled at CITEN stores, on the special website, and via official Instagram and X accounts, as well as on Maruyama's Instagram.
This spring, CITEN adds new stores in Amu Plaza Hakata (opened March 13) and Aeon Mall Odaka (scheduled to open April 28), reaching a total of 18 stores nationwide (including limited-time stores). This promotion embodies the brand's desire to deepen connections with a wider range of customers and continue to be a familiar and friendly presence.
[Reference Press Release]
'CITEN' Opens New Stores in Fukuoka/Hakata and Nagoya/Odaka This Spring. Launches Collaboration Items with 9 Sanrio Characters including Hello Kitty, My Melody, and Cinnamoroll. Hello Kitty Greeting Event Scheduled (Published Feb 3, 2026).
List of Visuals and Items:
- TOLIGHT×CITEN Printed T: 4,950 yen
- Mesh Knit Cardigan: 4,950 yen
- Ladder Lace Switching Skirt: 6,930 yen
- Color Mix Bead Necklace: 2,200 yen
- CITEN Essential Polo Shirt: 3,960 yen
- Stripe Shirt: 6,930 yen
- Wash Twill Two-Pleat Short Pants: 6,930 yen
- RUSSELL×CITEN Sweatshirt: 7,920 yen
- Essential Shirt: 5,940 yen
- Belted Wash Twill Pants: 7,920 yen
- Washed Statement Cap: 3,960 yen
- Stainless Design Chain Necklace: 2,530 yen
- Crochet-style Knit Skipper Top: 6,930 yen
- Camisole with Cups: 2,970 yen
- TOLIGHT×CITEN Pants: 7,920 yen
- Stainless Drop Bar Snake Chain Necklace: 2,530 yen
- Scarf Denim Shirt: 6,930 yen
- Belted Denim Pants: 7,920 yen
- CITEN Roll-up Gingham Tote Bag: 1,980 yen
- CITEN Padded Slipper Shoes: 5,940 yen
- Color Variation Clear Heart Bracelet: 2,530 yen
- MILLER×CITEN Slit T-shirt: 4,950 yen
- Capri Pants: 5,940 yen
- MILLER×CITEN Tank Top with Cups: 4,950 yen
- Semi-short Chino Pants: 5,940 yen
- Stainless Square Volume Earrings: 2,200 yen
- Shirring Logo T-shirt: 4,950 yen
- Damage Denim Straight Pants: 6,930 yen
- CITEN Logo Embroidery Cap: 3,960 yen
- Star Plate Bracelet: 2,200 yen
- Denim Easy Curve Pants: 6,930 yen
- Stainless Hoop Earrings: 2,200 yen
- Crochet-style Knit Vest: 5,940 yen
- Tiny T-shirt: 2,970 yen
- CITEN Padded Gingham Drawstring Bag: 3,960 yen
- Flower Motif Bead Necklace: 2,200 yen
*All prices include tax and are CITEN original items.