H BEAUTY&YOUTH Launches Special Initiatives to Present Its Current Position and Future on Its 10th Anniversary

'H BEAUTY&YOUTH', operated by United Arrows Ltd. (Location: Shibuya-ku, Tokyo, Representative Director, President and CEO: Yoshinori Matsuzaki), will celebrate its 10th anniversary on Wednesday, April 29, 2026. Since its opening in 2016, based in Minami-Aoyama, Tokyo, has been broadcasting its unique aesthetic centered on fashion while sensitively capturing the mood of the times. To mark this 10th-anniversary milestone, we will reflect on our journey so far and simultaneously roll out initiatives looking ahead to the next 10 years through products, space, and expression. Product | Exclusive and Limited Items Reflecting Our Editing Capability (Introducing some items) Based on the editing perspective has cultivated, we will release exclusive and limited items created specifically for this project. The product lineup, which naturally blends into everyday life while possessing a solid presence, expresses the very values has cherished. Release date: Wednesday, April 29, 2026 Available at: H BEAUTY&YOUTH KAPTAIN SUNSHINE, ATON, APFR TanC TOKYO, INSCRIRE, BOWTE Homme girls, heres [About Pre-sales] Some products will be pre-sold in limited quantities at an invitation-only event held on Tuesday, April 28. Please note that as this is a closed event by invitation only, the general public cannot enter. We appreciate your understanding. * We cannot respond to inquiries regarding details, arrival quantities, and stock availability of pre-sale items. Space | Special Installation Using the Entire Store Interior For a limited time, a special spatial presentation will be implemented inside the store. Through booths organized by brand, we plan to set up an environment where you can dimensionally experience the products and their worldviews. Art | AUTOMOAI x AMATEUR As part of the 10th-anniversary project, we will collaborate with the artist AUTOMOAI. As a linked project with AMATEUR, a project has continuously worked on, we will hold a solo exhibition by AUTOMOAI titled 'A Castle Falling into Silence'. By exhibiting nearly 40 works by AUTOMOAI, who enjoys high support from a wide demographic, and quietly layering the impression of art over the entire space, we propose an experience that acts as 'planting seeds' for sensibility. In conjunction with this, collaboration goods will also be released. AUTOMOAI IG @auto_moai Began creating monochrome works in 2015, heavily using color since 2018, and is known for a style where highly anonymous 'existences' seem to stand on the canvas. While extremely objective, the style also looks like a very personal scene, presenting landscapes and scenes that become visible precisely because necessary information—such as the relationships between people or between the artwork and the viewer—is stripped away. H_VINTAGE | Renewal of the Vintage Clothing Corner Coinciding with the 10th anniversary, the vintage clothing corner on the basement floor will be newly revamped as 'H_VINTAGE'. Operated by stylist Ryoji Morishita, who handles 's season LOOKs, and model/photographer Mohamed Azhari Ahmed, and with the cooperation of , a vintage clothing store based in Nakameguro gathering high support, the corner is updated into a composition that will interest a wider generation in addition to the generation familiar with conventional regular vintage clothing. We will review everything from procurement to promotion and re-edit a selection including vintage and luxury pieces from 's unique perspective. Along with this renewal, we also plan to launch a dedicated SNS account for 'H_VINTAGE' (https://www.instagram.com/h___vintage). The Future Envisioned by H BEAUTY&YOUTH Never forgetting our gratitude to the customers, creators, and partners who have supported us, will pursue freer and more refined expression toward the next 10 years. We will continue to cross over products, spaces, and cultures.