Actress Atsuko Maeda Stars in BEAUTY&YOUTH UNITED ARROWS Special Content, Lightly Adorned with the Air of Spring
BEAUTY&YOUTH UNITED ARROWS (BY) has launched its 2026 Spring/Summer promotion, "Lightness of Spring featuring Atsuko Maeda," on its brand website, featuring actress Atsuko Maeda. The content, centered on the theme "the beginning of spring," proposes BY's spring style with a sophisticated yet relaxed feel, showcasing light textures and soft color palettes that blend seamlessly into daily life. Maeda's natural expression captures spring items that uplift spirits, with new looks to be released in two phases in April and May.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:31
- 🤖 AI Analyzed: April 18, 2026 at 14:55 (243h 24m after Collected)
"BEAUTY&YOUTH UNITED ARROWS (hereinafter, BY)," operated by UNITED ARROWS Ltd. (Representative Director, President and CEO: Yoshinori Matsuzaki, Headquarters: Shibuya-ku, Tokyo), has launched its 2026 Spring/Summer promotion, "Lightness of Spring featuring Atsuko Maeda: Atsuko Maeda wears light spring attire," featuring actress Atsuko Maeda, on its brand website.
Special Page URL:
https://store.united-arrows.co.jp/s/brand/by/feature/2026/2026ss/atsukomaeda_spring
This content features Atsuko Maeda, proposing BY's spring style with "the beginning of spring" as a keyword, offering a sophisticated yet relaxed feel. Atsuko Maeda has undergone changes as both an actress and an individual woman. Her flexible and strong demeanor has a high affinity with BY's cherished "life-sized, long-lasting style."
Spring items with light textures, soft color palettes, which blend seamlessly into daily life while uplifting spirits, are captured through Maeda's unique natural expression.
The first release on April 8th (Wednesday) will feature recommended spring looks, focusing on pants items, followed by the second release in mid-May featuring recommended early summer looks.
■Atsuko Maeda's Comment
―What is your favorite styling this time?
"I originally love earth colors, so my favorite coordination is a beige jacket paired with a cap, subtly creating a relaxed feel with a floral inner top. Actually, I own this cap privately too."
―If you were to go out this spring wearing BY clothes?
"Since these are relaxed-fitting clothes, I would love to wear them for outings to natural places or for slightly longer trips on an express train during the upcoming warmer season."
Profile
Born on July 10, 1991, in Chiba Prefecture. Blood type A. Since her debut in 2005, she has been active in a wide range of genres including films, dramas, and stage plays. She started working as a freelancer in 2021 and celebrated her 20th anniversary in entertainment last year. Recent major appearances include the drama "Jinji no Hitomi" (Fuji TV), streaming "Scandal Eve" (Abema), streaming "Silent Code ~Prison Pact~", the film "Koi ni Itaru Yamai", and the stage play "Tobitatsu Mae ni". The stage play "Pornography" will be performed from April 2nd. A reprint of her photo book "Beste," released after 14 years, has been decided.
■Special Content "Lightness of Spring featuring Atsuko Maeda"
Introducing light spring attire styles modeled by Atsuko Maeda.
A clean look with a touch of effortless charm
Tuck Wide Pants ¥16,940
A clean style featuring a minimalist T-shirt paired with draped wide pants. The deep brown adds a subtle elegance to the outfit, creating a simple yet striking balance. While the leather belt cinches the waist, a cap and mesh bag add a light, relaxed touch. This spring casual style achieves both relaxed comfort and a sense of neatness.
Urban resort mood
Floral Print Easy Pants Washable ¥15,950
This impressive brown-based floral print set-up combines relaxation and elegance. The open-collar shirt's relaxed feel and the gently cinched waist create a mature balance that isn't too casual. By coordinating the overall pattern in calm tones, it achieves a sophisticated impression that blends into the city. A light style that subtly brings a resort atmosphere into daily life.
Vibrant colors to add rhythm to spring
Nylon Cotton Wide Tuck Pants Washable ¥15,950
A refreshing style combining an impressive clover-patterned blouse with soft beige wide pants. The draped silhouette creates nuances in movement, giving off a relaxed vibe. Adding a green mesh bag as an accent subtly enhances the color and rhythm of the entire styling. This spring-like balanced outfit incorporates a playful spirit within its simplicity.
Effortlessly relaxed set-up style
2-Tuck Wide Pants Quick Dry Wrinkle Resistant ¥15,950
A calm, monotone style featuring a brown set-up. The light, linen-like material and relaxed silhouette create an effortless, untidy feel. Inserting a white inner top adds a clean impression, while a cap and sneakers casualize the overall look. This outfit, which strikes a good balance between neatness and relaxation, aligns with the current mood.
Pale tone colors to lightly finish layering
Linen Blend Back Elastic Tuck Wide Pants ¥15,950
A light layered style combining a compact checked cardigan with a lace inner top. Delicate details peeking from the collar and hem subtly add depth to the outfit. Paired with pale-toned wide pants, the overall look is softly unified. Even with neat items, creating a relaxed feel through material and color brings out a spring-like lightness.
Overview
Lightness of Spring: Atsuko Maeda wears light spring attire
Spring, when the season quietly shifts, enveloped in soft light and wind. Atsuko Maeda, who gracefully balances her daily life as an actress and a mother, appears with new items from BEAUTY&YOUTH. Relaxed silhouettes and light, airy materials embrace daily movements while bringing out natural beauty.
Release Dates: First phase on April 8, 2026; Second phase on May 13.
Special Page:
https://store.united-arrows.co.jp/s/brand/by/feature/2026/2026ss/atsukomaeda_spring
About BEAUTY&YOUTH UNITED ARROWS
A select shop offering an emotional assortment of goods, aiming for "beauty" underpinned by a commitment to quality and a sense of cleanliness and dignity, and "youthfulness" derived from free ideas and intellectual curiosity regardless of age. The goal is to embody the essential "beauty" and "youthfulness" of the times/next generation and enrich one's life.
About UNITED ARROWS Ltd.
Established in 1989. Operates select shops that sell a mix of designer brands sourced domestically and internationally with unique sensibility, and original planning men's and women's clothing and miscellaneous goods. Develops brands and labels such as "UNITED ARROWS," "BEAUTY&YOUTH UNITED ARROWS," and "UNITED ARROWS green label relaxing."