UNIT Co., Ltd. and Chitaka International Foods Co., Ltd. Jointly Promote SNS Marketing for the 'Beer Garden Miami' Brand
UNIT and Chitaka International Foods are jointly driving influencer PR on SNS to expand awareness and boost customer visits for 'Beer Garden Miami' across four locations.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 19:30
- 🔍 Collected: April 9, 2026 at 11:00
- 🤖 AI Analyzed: April 18, 2026 at 19:08 (224h 8m after Collected)
UNIT Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tsuyoshi Okano, hereinafter 'UNIT') and Chitaka International Foods Co., Ltd. (Headquarters: Kitanagoya City, Aichi Prefecture) are jointly promoting an initiative to expand brand awareness and strengthen customer attraction. This is carried out for the 'Beer Garden Miami' brand operated by Chitaka International Foods, utilizing SNS influencer PR through UNIT's influencer PR business 'Unit'.
## ■ Background of the Initiative
'Beer Garden Miami' is a beer garden with over 60 years of history in Sakae, Nagoya, but it is currently expanding to the Tokyo metropolitan area (Omiya, Yokohama) and Hiroshima. Since brand awareness in these new areas starts from zero, gaining recognition before and after opening is directly linked to attracting customers.
Furthermore, there is an increasing number of people, particularly among the youth, who are unaware of the beer garden business format itself. This presented a challenge where the actual atmosphere and fun could not be fully conveyed merely through the store's own SNS posts. Posts featuring photos and videos by influencers are an effective means of delivering a realistic experiential image even to those who have never been to a beer garden. The collaboration with UNIT started against this backdrop.
## ■ Outline of Measures
As a company providing Web marketing support specifically for the gourmet food industry, UNIT has focused on supporting customer attraction for restaurants and food brands since its founding in 2011. In this initiative, UNIT utilizes the operational know-how of its influencer PR business 'Unit' to promote efforts aimed at improving awareness and encouraging store visits for each Beer Garden Miami location.
### Target Stores
- Beer Garden Miami Nagoya Sakae Store
- Beer Garden Miami Takashimaya Omiya Store
- Beer Garden Miami Takashimaya Yokohama Store
- Beer Garden Miami Hiroshima Mitsukoshi Store
### Details of Measures
We are deploying measures to expand awareness and strengthen customer attraction through strictly selected influencer PR utilizing SNS across all four stores. We carefully select influencers with high communication power in the gourmet and lifestyle domains to effectively broadcast the appeal and actual experiential value of Beer Garden Miami through photos and videos.
In this initiative, by disseminating information leveraging the influence of influencers, we are driving the expansion of brand awareness on SNS and the creation of motivation to visit. Furthermore, based on past operational results and data analysis, we are optimizing the content of the measures, designing promotions that are conscious of each stage: awareness, interest, and store visit.
Through these initiatives, we are achieving continuous results in expanding brand awareness on SNS and improving the desire to visit.
*Note: Specific numerical targets and outcome figures are not disclosed.*
## ■ About 'Beer Garden Miami'
...
## ■ Background of the Initiative
'Beer Garden Miami' is a beer garden with over 60 years of history in Sakae, Nagoya, but it is currently expanding to the Tokyo metropolitan area (Omiya, Yokohama) and Hiroshima. Since brand awareness in these new areas starts from zero, gaining recognition before and after opening is directly linked to attracting customers.
Furthermore, there is an increasing number of people, particularly among the youth, who are unaware of the beer garden business format itself. This presented a challenge where the actual atmosphere and fun could not be fully conveyed merely through the store's own SNS posts. Posts featuring photos and videos by influencers are an effective means of delivering a realistic experiential image even to those who have never been to a beer garden. The collaboration with UNIT started against this backdrop.
## ■ Outline of Measures
As a company providing Web marketing support specifically for the gourmet food industry, UNIT has focused on supporting customer attraction for restaurants and food brands since its founding in 2011. In this initiative, UNIT utilizes the operational know-how of its influencer PR business 'Unit' to promote efforts aimed at improving awareness and encouraging store visits for each Beer Garden Miami location.
### Target Stores
- Beer Garden Miami Nagoya Sakae Store
- Beer Garden Miami Takashimaya Omiya Store
- Beer Garden Miami Takashimaya Yokohama Store
- Beer Garden Miami Hiroshima Mitsukoshi Store
### Details of Measures
We are deploying measures to expand awareness and strengthen customer attraction through strictly selected influencer PR utilizing SNS across all four stores. We carefully select influencers with high communication power in the gourmet and lifestyle domains to effectively broadcast the appeal and actual experiential value of Beer Garden Miami through photos and videos.
In this initiative, by disseminating information leveraging the influence of influencers, we are driving the expansion of brand awareness on SNS and the creation of motivation to visit. Furthermore, based on past operational results and data analysis, we are optimizing the content of the measures, designing promotions that are conscious of each stage: awareness, interest, and store visit.
Through these initiatives, we are achieving continuous results in expanding brand awareness on SNS and improving the desire to visit.
*Note: Specific numerical targets and outcome figures are not disclosed.*
## ■ About 'Beer Garden Miami'
...