Dodgers and Uniqlo Announce Historic Partnership, Launching 'UNIQLO Field at Dodger Stadium'

The Los Angeles Dodgers and Uniqlo have reached an agreement on a historic partnership. Through this collaboration, both organizations will work closely together for the benefit of the Dodgers team and fans, Uniqlo customers worldwide, and the Los Angeles community. As part of this partnership, a section of the stadium will be named 'UNIQLO Field at Dodger Stadium'.

This partnership between two global brands with passionate fanbases marks Uniqlo's first major sports partnership in the United States. The Uniqlo name will be displayed in multiple locations throughout the stadium, including above the center field batter's eye, on the facade below the press box behind home plate, and along the grass near the baselines.

■ Comment from Stan Kasten, President and CEO of the Los Angeles Dodgers

We are proud to establish this historic partnership with Uniqlo. Uniqlo is a brand that has built a solid reputation in its field, much like the Dodgers have in the world of baseball. We look forward to working with Uniqlo in the Los Angeles community, starting with 'UNIQLO Field at Dodger Stadium'.

■ Comment from Tadashi Yanai, Chairman, President and CEO of Fast Retailing Co., Ltd.

It is a great honor to partner with the Los Angeles Dodgers, one of the world's most prestigious teams that continues to evolve with the times. For Uniqlo, this is a dream partnership that connects all people. Like the Dodgers, Uniqlo aims to be the best in the world. We look forward to delivering new value to customers and fans in Los Angeles and across the U.S., and to moving forward with the Dodgers on our journey to becoming the most loved and trusted brand in the world.

This partnership, which goes beyond traditional sports sponsorship, includes the following initiatives:

■ Initiatives for Dodgers Fans

Early in the season, a large-scale event will be held at 'UNIQLO Field at Dodger Stadium' to gift Uniqlo LifeWear to Dodgers fans.

■ Initiatives for Uniqlo Customers

There are plans to set up dedicated in-store spaces at select Uniqlo locations, primarily in the Los Angeles area of California, to showcase this partnership.

■ Contribution to the Los Angeles Community

Ongoing social contribution is a key pillar of this partnership. Uniqlo and the Dodgers are considering various social contribution initiatives that will directly benefit Los Angeles citizens and the local community, with a focus on the next generation. Details are scheduled to be announced around May.