Unipos to Release New Video Ad Themed "Mutual Appreciation" on July 1st, Depicting the Challenges of "Organizations Where Appreciation Doesn't Reach" in a Sengoku Period Parody

Unipos Inc. (Location: Minato-ku, Tokyo), which draws out the power of people and organizations to solve organizational issues, will begin distributing a new video advertisement themed "mutual appreciation" on TVer from July 1, 2026 (Wed).

This video focuses on the theme that "mutual appreciation" is an important communication that connects people at work, and people to organizations, in a modern era where the struggles, efforts, and challenges of working people have become difficult to see.

It expresses the importance of supporting the practice of appreciation not as an individual's responsibility, but as a "system" to enable it naturally, by likening it to a Sengoku period army.

The video can also be viewed on the official Unipos YouTube channel.

Watch here: https://youtu.be/eqpGE5zpXw0

Why the Theme of "Mutual Appreciation"?

While interest in various management themes surrounding Japanese companies, such as wage increases and AI utilization, is growing, themes related to "people" still have room for improvement, as symbolized by "the world's lowest engagement levels."

We have supported the organizational development of many companies. Through this experience, we have strongly felt that workplaces do not change merely by establishing systems and policies; it is the accumulation of daily communication that fosters the relationship between people and organizations.

In particular, we believe that "mutual appreciation" – conveying "I see your effort" or "Thank you for your hard work" not only for results but also for the effort, challenges, and struggles behind them – forms the foundation for building an organization where people can take on challenges with peace of mind.

However, in reality, challenges such as "wanting to express appreciation but being unable to" or "being too busy to put it into words" also exist.

Meanwhile, in actual workplaces, there is also a "wall of appreciation" where people struggle to express themselves, saying "I want to say it but can't" or "I'm too busy to find the words."

Therefore, we created this video with the desire to let more people know the importance of an environment where appreciation can be naturally exchanged, rather than leaving it solely to individual goodwill or ability.

New Commercial Depicting Modern Companies as Sengoku Period Armies Released

Modern companies and Sengoku period armies share commonalities such as:

- The muddy efforts of those struggling on the front lines and their stance in facing difficulties are difficult to see. - As organizations grow, the number of people and locations increases, creating distance. - Information and passion become harder to reach.

In the video, faced with the hardships of the battlefield and declining morale among foot soldiers, the generals defending the castle advise the commander-in-chief to introduce a system for mutual appreciation of each other's efforts.

The story depicts how, using the introduced system (Unipos), "appreciation" that had not been conveyed before reaches the foot soldiers on the distant battlefield, increasing the unity and motivation of the entire army.

All filming for this video was conducted at "EDO WONDERLAND Nikko Edomura" (Nikko City, Tochigi Prefecture).

"Mutual Appreciation" as Organizational Strength: What is the "System" that Supports Connections Between People and Organizations?

We have supported the organizational development of many companies through systems for exchanging gratitude and praise. Through our support, we believe that "mutual appreciation," which sheds light not only on results but also on effort, challenges, and struggles, is one of the key elements that draws out the power of people and organizations.

Furthermore, our "Survey on the State of Appreciation" released on June 18, 2026, revealed that while over 70% of managers feel the need for appreciation, they struggle with the dilemma of "being unable to express it even with good intentions" due to concerns about harassment and the spread of remote work.

On the other hand, subordinates express feelings of "my efforts and hard work are not being seen," creating a "wall of appreciation" where mutual feelings do not reach within the organization.

This video depicts the creation of an organization where "appreciation" circulates naturally and the importance of a "system" that supports connections between people.

For detailed survey results, please see the press release below.

https://unipos.me/ja/news/pressrelease_20260618

▲ The video also depicts how to systematize "mutual appreciation" in a Sengoku period parody.

Special Campaign to Support the Creation of "Mutual Appreciation" Systems

To commemorate the release of this video advertisement, we will be running a special campaign to support the establishment and systematization of "mutual appreciation" in companies.

Companies that apply by the end of September 2026 will receive a discount of up to 1 million yen on usage fees, depending on the number of users.

Please see below for application methods and details.

https://unipos.me/ja/lp/campaign/2026-tonobushou?utm_source=pressrelease260701

We will continue to help more companies foster a sense of purpose by overcoming the "struggle to express oneself" and appreciating each other, thereby drawing out the power of people and organizations.

End

About Unipos Inc.

Unipos Inc. aims to realize its purpose of "Creating an era where people can create the best group themselves" by leveraging the power of technology, including its peer-to-peer bonus service "Unipos," and various consulting services for management, HR, and managers.

https://unipos.me/ja/?utm_source=pressrelease260701

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Unipos Inc. Overview

Company Name: Unipos Inc.

Location: Toranomon 3-chome Building 4F, 3-1-1 Toranomon, Minato-ku, Tokyo

President and Representative Director: Minoru Matsushima