Unipos Launches "Post Advice Feature" Where AI Supports Giving Praise

Unipos Inc. (located in Minato-ku, Tokyo), which solves organizational issues by drawing out the power of people and organizations, will add a "Post Advice Feature" to its peer bonus® service "Unipos" starting Tuesday, April 7, 2026. This feature is the first in a series of new features for managers. Aimed primarily at managers, the AI supports the verbalization of praise texts in a conversational format. By designing it to draw out the poster's own thoughts rather than having the AI write the text on their behalf, it eliminates the managers' feeling of weakness that they "want to praise but can't put it into words." This feature will be provided at no additional cost to all companies that have introduced Unipos. *Use is restricted to users who have been granted organization administrator privileges.

Development Background: Eliminating "Not knowing how to praise" and making successful introduction cases reproducible in the product
At companies that have introduced the peer bonus® service "Unipos," many voices have been heard from managers saying, "I know what points to praise, but it's difficult to put into words" or "I can't continue because of embarrassment or lack of vocabulary." Furthermore, while understanding the importance of praising others in management, the current situation is that how to put it into practice is left to the individual efforts of managers.
A hint to change this situation was found in the utilization case of Unipos introduction company, Kotohira Industry Co., Ltd. At the company, managers who had a feeling of being "not good at praising" utilized Unipos to make praising a habit, resulting in behavioral changes in the field. The background to the development of this feature is to incorporate the company's initiatives into the product as a mechanism that all user companies can practice "naturally and without stress," rather than just leaving it as a single case study.

Feature Description: AI is dedicated to playing the role of "drawing out"
The "Post Advice Feature" does not "automatically generate (ghostwrite)" text by AI, but adopts an accompanying design that "draws out" the poster's own memories and feelings.
Based on the unique "how to praise" know-how cultivated by our company, the AI supports "how to write so that it becomes praise that is conveyed to the other party."

When trying to convey gratitude or praise, the AI asks questions such as the following:
"What actions of the other person left an impression on you?"
"How did that action change you or the people around you?"
"If you were to express that action in one word, what words come to mind?"
Simply by answering these questions, the "feelings" of gratitude and praise that were vague in the user's mind are organized into concrete "words" with a sense of warmth that praise the other person's achievements and actions.
This feature was introduced in advance to about 800 people within our group companies. More than 90% of the employees who responded to the post-use questionnaire answered that it "became easier to write."

Three things the "Post Advice Feature" fulfills
The "Post Advice Feature" reduces the psychological and physical burden of "praising" on managers.
① Eliminates hesitation about "what to write" and reduces cognitive cost
The AI organizes the points of discussion in a conversational format, reducing the burden of writing sentences from scratch. Even in the midst of busy work, it becomes possible to send high-quality feedback.
② Acquire a "perspective" that naturally captures the points of praise
By repeating the dialogue with the AI, it becomes clear which behaviors of those around you to pay attention to. You will be able to notice the strengths of the members you work with in your daily life without making conscious efforts.
③ Concrete words create a feeling of being "conveyed," encouraging habituation
Concrete words of praise increase the other party's sense of satisfaction and self-efficacy. It allows you to break away from groping management and enables management that reaches the other party.

Design Philosophy and Future Prospects
"In an era where generative AI can output text instantly, we deliberately do not make AI a 'ghostwriter'."
This idea was the foundation when designing the "Post Advice Feature."
To make the praised members feel that "they are looking at me properly," and to convey to the entire company that "good behavior is properly evaluated." We thought it would be difficult to realize this with text generated by AI, so our company stuck to "words written by people."
This feature is the first step in "management support in an era where using generative AI is the norm." We will continue to accelerate product development so that managers can improve the management capabilities of the entire organization without relying on personal skills or experience.

Comment from Minoru Matsushima, President and CEO, Unipos Inc.
What managers who are not good at praising lack is not enthusiasm, but a perspective to put it into words. This feature was born from dialogue with customers, including Kotohira Industry. Starting from the voices of the field, we incorporated the knowledge of millions of post data accumulated by Unipos into AI, making it a form that any manager can practice. We will continue to find issues together with our customers and sublimate them into products, launching management support utilizing generative AI in a way that only Unipos can do.

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