Uniontec Rebrands with the Slogan "Meaningful Spaces for Humanity"

Uniontec Co., Ltd. (Shibuya-ku, Tokyo; Representative Director Yusuke Okawa), which provides one-stop interior design, planning, and construction services for offices, commercial spaces, and residences, with the mission of "Build a new standard," has implemented a rebranding as part of its medium-to-long-term management strategy, effective July 1, 2026. This initiative includes the renewal of its corporate logo, a complete overhaul of its corporate website, and the establishment of a new tagline. Through these efforts, the company redefines its corporate image from a traditional "company that creates spaces" to a "company that designs spaces and their meaning."

https://www.union-tec.jp/

Background of the Rebranding

From 2016 to 2026, Uniontec has undergone significant changes not only in company size but also in the breadth of its business, organizational structure, and societal engagement. In addition to an increase in order value, the number of operating bases has expanded from one country to three, and the number of businesses and services has grown from one business and two services to 23 businesses and services. Including the expansion of group companies and stakeholders, the corporate structure itself has evolved significantly.

Organizationally, the company has transitioned from a founder-centric promotion system to a structure where multiple responsible individuals, such as division managers and group representatives, bear responsibility. With the growth in personnel and geographical reach, Uniontec has transformed into a corporate entity that cannot be adequately represented by its previous singular image.

Considering these future changes, the existing corporate website and brand expressions were insufficient to fully convey the current overall picture and future direction. This rebranding marks a timely opportunity to rearticulate these aspects.

Furthermore, the company has established its medium-term growth strategy, "UT101." This initiative aims to foster business managers who will support future growth while investing in businesses and people. It is an effort to prepare the company's framework and communication platform for the next stage, serving as a place where "people who take on challenges grow, businesses are born, and individuals who take on responsible roles increase."

Through this rebranding, Uniontec will more clearly communicate its role not just as a "company that designs and constructs," but as a partner that supports the achievements and progress that follow.

Concept

In this rebranding, the expansion of businesses and organizations is not merely an addition of elements, but the entire visual identity has been unified with scalability as the core. In the logo, the "O" portion is designed to be a variable scale, representing a "place" where people and values gather, adapting to different scenes.

Furthermore, this "O" is designed to be customizable for each business unit within the group, allowing it to be developed as a service logo. This ensures that while maintaining commonality, the individuality and role of each business can be expressed.

On the corporate website, a design that unfolds with changing shapes and sizes has been incorporated throughout, based on a structure that can accommodate future business expansion and information enrichment.

Additionally, the tagline, by adopting "humanity" as the largest scale of people, broadens the perspective beyond individual projects and industry boundaries. Through words, design, and structure, the very way Uniontec will expand in the future is expressed.

https://www.union-tec.jp/

What Changes This Time

1 Renewal of the Corporate Logo

This expresses the expansion of businesses and services, the unity of the group, and future growth.

2 Complete Renewal of the Corporate Website

The structure is designed to convey at a glance that Uniontec is a company that provides value starting from spaces.

It expresses Uniontec's uniqueness, its future scalability, and the expansion of its diverse business domains. It also supports English language switching, anticipating accelerated overseas expansion.

3 Establishment of a New Tagline

The new tagline is "Meaningful Spaces for Humanity."

The spaces created by Uniontec are redefined not just as architectural, interior, or construction work, but as an act of creating meaningful value for people and society.

Meaning Behind the Tagline

"Humanity" is a universal subject that transcends individuals, clients, and industries.

"Meaningful" encompasses being useful, significant, and valuable.

"Spaces" is a concept that includes not only physical structures but also the experiences, emotions, actions, culture, and values that are born within them.

Through this tagline, the company demonstrates not just "what kind of company we build," but "for what purpose we exist." This signifies an intention to view the value of space creation not confined to individual projects, but within a larger social context.

Representative's Comment

This rebranding is not about changing appearances. It is an initiative to re-establish, through words and design, what kind of company Uniontec will build for its next stage.

We have faced space creation through encounters with many people, learning, and accumulating both failures and successes. What we realized in that process is that spaces have the power to change people's actions, emotions, and even the progress of organizations.

Therefore, we have redefined Uniontec not simply as a company that creates spaces, but as a company that designs spaces and their meaning. The newly established phrase, "Meaningful Spaces for Humanity," embodies our desire to deliver value not only to our current clients and colleagues but also to those we have met in the past and those we will meet in the future.

We have deliberately made the expression abstract to accommodate future expansion, rather than limiting it to descriptions of current businesses. Precisely because we live in an era where the future cannot be fully predicted, we embrace change positively and continue to question the value of space on a larger scale.

This renewal of the corporate website and logo is a declaration of intent for that future. Uniontec will continue to support the progress of people and society through spaces, creating new standards.

Future Outlook

Uniontec will proceed with consistent message dissemination across all customer touchpoints, recruitment touchpoints, and internal communications, including its corporate website, company brochures, sales materials, recruitment materials, press releases, and social media.

This rebranding will not be limited to visual changes but will be implemented in daily proposals, project execution, human resource development, and new business creation, leading to the provision of new value through spaces.

Rebranding Team

Production: SHIFTBRAIN Inc.

Produce: Kazuya Okada / Yoko Manabe

Creative Direction, Planning & Production Management: Payan Kitagawa (CHO-P inc.)

AD & Design: Eiju Hara (Sunny Inc.), Yukari Yokosawa (yoru.)

TD & Implementation: Serika Osho

Uniontec: Kei Yamano / Tetsuya Kimura

About Uniontec Co., Ltd.

Established in June 2000 as a contractor for interior finishing work such as floors and cross-sections. The company develops a space creation business that produces branding, design, and construction for offices and shops, with over 10,000 construction projects completed. In 2016, it launched a platform business in the construction industry, and in April 2021, its business divisions were spun off. Specializing in the interior business and utilizing digital expertise, it operates in "Workspace Produce Business," "Beauty & Medical Clinic Business," "Luxury Residence Business," "Space Construction Business," "Building Value Up Business," "PersGPT," and "Art Business."

Company Name | Uniontec Co., Ltd.

Established | June 2000

Headquarters | Dogenzaka-dori 4F, 2-25-12 Dogenzaka, Shibuya-ku, Tokyo

Business | Planning, design, and construction of offices and commercial spaces / Building value up / CG perspective production / Art sales

Representative | Yusuke Okawa

Capital | 100 million yen

Mission | Build a new standard.

URL |

Corporate Site https://www.union-tec.jp/

Service Site for Office Design https://service.union-tec.jp/

Service Site for Beauty and Medical Clinic Design https://clinic.union-tec.jp/

Service Site for Luxury Residences https://luxuryresidence.union-tec.jp/

PersGPT https://www.cg.union-tec.jp/

Art Sales https://mktg.union-tec.jp/art

Uniontec Business List https://www.union-tec.jp/service/