The Dream of General Incorporated Association Union: Expanding a System to Create 'Roles' and 'Revenue Opportunities' for Seniors in the Community, in Collaboration with Businesses, Government, and Schools

General Incorporated Association Union (Representative: Akatsuki Hoshida) operates an active senior community based on local connections, focusing on health and well-being.

Our organization endorses April Dream, which aims to make April 1st a day for sharing dreams.

This press release is the dream of 'General Incorporated Association Union'.

We, General Incorporated Association Union, aim to implement a system that creates 'roles' and 'revenue opportunities' in the community, centered on seniors, regardless of age or disability.

And we want to expand this dream together with businesses, government, schools, and local residents. This content is especially for those who are considering creating connections with seniors and local residents, co-creation in the community, and empirical initiatives.

What we want to achieve is not a community where seniors exist only as 'those who are supported.' It's a society where roles naturally emerge within the community, allowing for re-learning, helping others, and leading to revenue opportunities when needed.

The Challenges We Face

In Japan, as referred to by the 2030 Problem and 2040 Problem, changes in population structure will further advance. Currently, the aging rate is 29.3%, and future projections estimate that the proportion of the population aged 65 and over will rise to 30.8% in 2030 and 34.8% in 2040. Meanwhile, the proportion of the working-age population (15-64 years old) is estimated to decline to 58.9% in 2030 and 55.1% in 2040.

What we consider a challenge is not the increase in the elderly population itself. It is the tendency for people to lose their roles, revenue opportunities, and connections with society as they age.

In medical and community settings, we sometimes hear voices like, 'I don't want to bother my family or those around me,' or 'I actually have things I want to do, but I feel like my time has passed.'

We believe that the background to this is not a lack of motivation, but rather a lack of places to embrace that motivation.

If there are roles in the community, places where experience can be utilized, and opportunities that lead to income when needed, then the latter half of life can be transformed from a 'time of contraction' into a 'time to reconnect with society once again.'

Current Initiatives and Future Plans

General Incorporated Association Union has been working on operating senior communities, organizing local events, and creating spaces for government, businesses, and residents to engage, primarily in Ota Ward.

Our current website also showcases active senior community management, Ota Ward Living Lab meetings, and the implementation of local events.

The corporate page also provides information on activity materials and contact channels.

We have valued building relationships where participation leads to new roles and subsequent practical actions, rather than just ending with participation.

This year, we will further develop community activities, corporate partnerships, school collaborations, and local events into forms that more clearly lead to 'roles' and 'revenue opportunities'.

We aim to deepen collaboration, starting with dialogue, with businesses considering creating connections with seniors and local residents, companies/organizations wanting to promote co-creation and empirical initiatives in the community, and government/schools exploring sustainable community participation mechanisms.

This dream cannot be realized by Union alone.

April Dream is a day to articulate dreams. For us, articulating our dream is not just about listing ideals, but also about demonstrating our determination to implement sustainable mechanisms in the community.

Towards a society where roles and revenue opportunities are created in the community, centered on seniors, regardless of age or disability.

To increase co-creative communities where challenges are naturally ongoing, General Incorporated Association Union will continue to shape this vision step by step from the ground up.

Companies and organizations considering creating connections with seniors and local residents, co-creation in the community, empirical initiatives, or event collaborations are encouraged to visit the corporate page on our website.

Corporate Overview

Corporate Name: General Incorporated Association Union

Date of Establishment: February 16, 2024

Representative: Akatsuki Hoshida

Location: 20 Ohiracho, Naka-ku, Yokohama

URL: https://union-activesenior.com/

'April Dream' is a project by PR TIMES where companies announce dreams they hope to achieve on April 1st.

We are seriously committed to realizing this dream.