From Old Confectionery Uniforms to Hand Towels: Kashiwaya x ReBaton Launch Recycled Goods Sales

Uniform Net Co., Ltd., which plans and sells corporate uniforms, launched the "ReBaton SUSTAINABLE PROJECT" (hereinafter referred to as the ReBaton Project) in the spring of 2023 to collect and recycle old uniforms.

Through the collection of used uniforms generated at the time of purchase and the provision of recycled goods, we have aimed for active participation in a circular society.

And now, Kashiwaya Co., Ltd. (Koriyama City, Fukushima Prefecture) has utilized the ReBaton Project, resulting in the creation of original Imabari towels from their old uniforms.

Project and Product Information

In March 2025, Kashiwaya, which renewed its store uniforms for the first time in 30 years, endorsed the ReBaton Project as a new way to utilize its used uniforms that had served their purpose, leading to the commercialization of the product.

Uniform Net was responsible for everything from assisting with the uniform replacement to providing the ReBaton Project scheme.

・Collected items: Vest / Skirt / Blouse / Apron / Headscarf / Ribbon

・Collected amount: 262.2Kg

New products derived from used uniforms

Utilizing the cream color of the old uniforms, the towels were given a "KASHIWAYA" jacquard weave, creating an original item specifically for Kashiwaya.

・Sales price: 1,100 yen per towel (tax included)

・Sales locations: 19 Kashiwaya directly managed stores, Kashiwaya online shop

Comment from Mr. Honma, President of Kashiwaya Co., Ltd.

Last March, we asked Uniform Net to renew our cream-colored uniforms, which had been loved by the people of Fukushima Prefecture for over 30 years.

With the switch to new uniforms, we planned to store some of the old uniforms as reference materials and dispose of the rest. It was then that Mr. Arakawa, President of Uniform Net, made a proposal.

He suggested utilizing our old uniforms in their "ReBaton" uniform recycling project, which the company has been working on in recent years. This initiative involves shredding used uniforms back into a cotton-like state, re-spinning the fibers, and transforming them into new products.

The idea of being able to keep our long-loved uniforms close in a different form greatly appealed to us, and we decided to participate.

Initially, we considered distributing them internally or to related parties, but we decided to transform the uniforms, which were scheduled for disposal, into towels that Kashiwaya customers could also purchase.

The finished towels are made in Imabari, have a very pleasant feel, and we are very satisfied with their quality.

I believe that Japanese people have long cherished things.

I hope that initiatives like ReBaton, which transform and connect uniforms—the "face" of a company—to the next stage instead of simply disposing of them, will further spread as one of the options for a sustainable society.

Kashiwaya Co., Ltd., a participant in the ReBaton Project

A long-established confectionery store founded in Fukushima Prefecture in 1852 (Kaei 5). Known as the seller of "Usukawa Manju," one of Japan's three great manju, it operates over 20 stores in major cities in Fukushima Prefecture, as well as in Tokyo, Sendai, and Nasu.

Representative Director and President: Hajime Honma

Address: 127-5 Miyata, Kubota, Fukuyama-cho, Koriyama City, Fukushima Prefecture

TEL: 024-956-5511 (main)

Founded: Kaei 5 (1852)

URL: https://www.usukawa.co.jp/

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What is the ReBaton SUSTAINABLE PROJECT?

The "ReBaton SUSTAINABLE PROJECT" is an initiative that collects unwanted old uniforms when companies purchase new ones, recycles them appropriately, and reuses them as raw materials for new products (original goods).

Furthermore, it can be utilized as an "event where employees can feel SDGs close at hand," allowing them to experience the cycle of their own uniforms being reborn into new products as stakeholders.

■ReBaton Official Website

https://www.rebaton.jp/

Collected uniforms are processed and recycled by companies in the Ecolog Recycling Network (https://www.ecolog.co.jp/).

*Uniform Net Co., Ltd. is a member of the Ecolog Recycling Network.

*The ReBaton Project is a service provided to corporations and organizations that replace uniforms with Uniform Net.

Overview of ReBaton Project Organizer

Uniform Net Co., Ltd.

Representative Director and President: Hiroshi Arakawa

Address: Otani Building 4F, 2-4-5 Kajicho, Chiyoda-ku, Tokyo

HP: https://www.uniform-net.jp/

Email address: info@uniform-net.jp
*Requests for interviews and media coverage are accepted via email