Unifast Enters Comprehensive Business Alliance with PXC to Strengthen Promotional Solutions, Aiming for ¥10 Billion in Sales by 2035

Unifast Co., Ltd. (HQ: Sumida-ku, Tokyo; President: Atsushi Hashimoto), which handles SP services related to planning and promotion for miscellaneous goods, has signed a comprehensive business alliance agreement with PXC Co., Ltd. (HQ: Taito-ku, Tokyo; President: Kenichi Komatsu), a group company of ADTANK Co., Ltd. (HQ: Taito-ku, Tokyo; CEO: Kenichi Sugano), which provides corporate support through 'AI technology x human resources'.

This alliance will merge Unifast's strengths in original goods and novelty production with PXC's strengths in in-store promotional fixtures and POP production, creating a one-stop support system from planning and proposal to promotional material production and in-store deployment. Additionally, accompanying this alliance, Unifast President Atsushi Hashimoto has been appointed as a management advisor to PXC as of June 1, 2026.

## Background of the Alliance

Under the philosophy of 'Bringing Ideas to Life,' Unifast has supported corporate promotional activities through the planning, manufacturing, and sales of original goods and novelties. In recent years, the needs demanded by companies have expanded from just 'novelty production' to 'promotional planning,' 'in-store promotion,' and 'customer experience design.'

In September 2025, our company relocated its headquarters to Ryogoku, Sumida-ku, Tokyo, strengthening our organizational structure while also actively engaging in product development through industry-academia collaboration and creating new value.

This alliance is positioned as a key strategy for Unifast to achieve its goal of becoming a '¥10 billion sales company by 2035.'

## Recruitment Power Supporting Growth

Unifast is actively promoting new graduate recruitment in line with business expansion. The number of entries for the 2025 graduating class was 1,093, and for the 2026 class, it was 1,411, exceeding 1,000 applications for the second consecutive year. Furthermore, for the 2027 graduating class, we have already received over 1,500 entries as of June 2026, which is trending at a record high.

In recent years, we have been promoting the hiring of young talent in various positions such as sales, design, and development, while also fostering an environment where each employee can grow through challenges like product development via industry-academia collaboration and new business ventures.

Through this business alliance, we expect that the expansion of our proposal domain from planning to in-store promotion will create even more new challenges and growth opportunities for our employees.

## Content of the Business Alliance

1. Sales Collaboration: Utilizing both companies' customer bases to realize one-stop proposals combining novelties/promotional items with in-store fixtures/POP.
2. Expansion of Planning & Proposal Domain: Participating from the campaign planning and promotional strategy formulation stages to provide comprehensive proposals that include not only goods production but also in-store deployment.
3. Personnel Exchange & Organizational Collaboration: Sharing knowledge between both companies, centered on sales and planning staff, to improve proposal capabilities and expertise.
4. Utilization of Overseas Production Network: Combining Unifast's long-cultivated overseas production network with PXC's domestic design and manufacturing capabilities to build a flexible system that can handle everything from small lots to mass production.

## Future Outlook

Unifast currently has a business foundation with sales of approximately ¥5 billion. By combining customer bases and know-how with PXC through this alliance, we will establish a system capable of addressing a wider range of promotional challenges than ever before and will proceed with new market development.

We will continue to provide higher value to our customers through partnerships and new challenges, aiming to realize our goal of becoming a ¥10 billion sales company by 2035.

## Comment from Atsushi Hashimoto, President, Unifast Co., Ltd.

Under our philosophy 'Bringing Ideas to Life,' we have developed our business centered on original goods and novelties. This alliance establishes a system that can support everything from planning and proposal to goods production and in-store promotion. We are confident that by merging the strengths of both companies, we can provide even greater value to our customers. This is an important step towards achieving our goal of ¥10 billion in sales by 2035, and we will continue to take on new challenges.

## About Unifast Co., Ltd.

A creative manufacturer that brings original goods to life, from planning to production, focusing on bags, pouches, plush toys, and molded products. Under the keyword UNIQUE × FAST, we continue to challenge ourselves to create products that generate new value. Since 2024, we have strengthened new graduate recruitment to over 5 people annually, and in 2025, we were certified as a '10 Billion [Yen] Declaration Company' by the Small and Medium Enterprise Agency, stepping into our next growth phase.

Company Name: Unifast Co., Ltd.
Representative: President Atsushi Hashimoto
Location: 12F Ryogoku City Core, 2-10-14 Ryogoku, Sumida-ku, Tokyo
Established: February 13, 1981
Capital: ¥98 million
URL: https://www.unifast.co.jp/
Business: 1. 'One-stop OEM service' for corporate original goods and merchandise items, from planning to delivery. 2. Development of idea products and own-brand items related to SDGs/ESG. 3. SP services related to corporate promotion support and in-store sales promotion.

## About PXC Co., Ltd.

Head Office: 7F Yamaguchi Bldg. 7, 4-19-9 Taito, Taito-ku, Tokyo
Representative: President Kenichi Komatsu
Business: DX for sales promotion / Planning, design, production, and operation related to sales promotion / Planning and manufacturing of promotional materials / Business related to planning, production, and sales of character goods / EC business.
URL: https://pxc.co.jp/