Unicharm Renews Sustainability Website; Releases 'Haruna Kondo's Not Just Sustena 2nd' Podcast and YouTube Videos
Unicharm Corporation renewed its sustainability site 'Choose, Use, Circulate' on May 18, 2026, to coincide with World Environment Day. The company released podcast and YouTube content featuring Haruna Kondo and Suzuka Chinzei to promote environmental awareness and its 'RefF' diaper recycling brand.
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- 📰 Published: May 18, 2026 at 20:20
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Unicharm Corporation (President & CEO: Takahisa Takahara) renewed its sustainability special website 'Choose, Use, Circulate' on Monday, May 18, 2026, in conjunction with 'World Environment Day' on June 5. Simultaneously, the company announced the release of the podcast and subtitled YouTube videos of the TOKYO FM Sunday Special Unicharm presents 'Haruna Kondo's Not Just Sustena 2nd,' featuring guest Suzuka Chinzei (FRUITS ZIPPER).
URL: https://www.unicharm.co.jp/ja/csr-eco.html
■ Overview of Unicharm presents 'Haruna Kondo's Not Just Sustena 2nd'
Broadcasted on Sunday, May 17, 2026, the program featured Haruna Kondo and her close friend Suzuka Chinzei discussing the theme 'I am circulating things.' Through listener messages, they introduced Unicharm's approach to sustainability and products that balance functionality with reduced environmental impact, based on the keywords 'Choose, Use, Circulate.' Starting May 18, the full podcast and subtitled YouTube videos are available on the special website until the end of December 2026.
■ Highlights of the Program
In this second edition of the popular series, the duo engaged in light-hearted talk. During the learning segment, Unicharm employees explained the company's sustainability concepts using actual products. The YouTube version allows viewers to enjoy their expressions and reactions beyond just audio. A significant focus was placed on 'RefF (Recycle for the Future),' Unicharm's horizontal recycling brand for used paper diapers.
■ 'Choose, Use, Circulate' Sustainability Special Website
Based on the concept of 'Sustainable Actions You Can Do Now,' the site introduces product choices and usage habits accessible in daily life.
- 'Choose': Opting for products that reduce environmental impact.
- 'Use': Reducing total waste by combining multiple products effectively.
- 'Circulate': Collecting used paper diapers and recycling them into materials through 'RefF.'
*RefF (Recycle for the Future) is Unicharm's brand for horizontal recycling, aimed at a future where used diapers are no longer thrown away, contributing to a sustainable society.
(Related Information)
- Unicharm Kyo-sei Life Vision 2035
- Unicharm Sustainability Site
- Unicharm Note: Thinking about the Future of Diapers
■ Contribution to SDGs
Unicharm believes this activity contributes to the UN Sustainable Development Goals, specifically Goal 12: 'Responsible Consumption and Production.'
URL: https://www.unicharm.co.jp/ja/csr-eco.html
■ Overview of Unicharm presents 'Haruna Kondo's Not Just Sustena 2nd'
Broadcasted on Sunday, May 17, 2026, the program featured Haruna Kondo and her close friend Suzuka Chinzei discussing the theme 'I am circulating things.' Through listener messages, they introduced Unicharm's approach to sustainability and products that balance functionality with reduced environmental impact, based on the keywords 'Choose, Use, Circulate.' Starting May 18, the full podcast and subtitled YouTube videos are available on the special website until the end of December 2026.
■ Highlights of the Program
In this second edition of the popular series, the duo engaged in light-hearted talk. During the learning segment, Unicharm employees explained the company's sustainability concepts using actual products. The YouTube version allows viewers to enjoy their expressions and reactions beyond just audio. A significant focus was placed on 'RefF (Recycle for the Future),' Unicharm's horizontal recycling brand for used paper diapers.
■ 'Choose, Use, Circulate' Sustainability Special Website
Based on the concept of 'Sustainable Actions You Can Do Now,' the site introduces product choices and usage habits accessible in daily life.
- 'Choose': Opting for products that reduce environmental impact.
- 'Use': Reducing total waste by combining multiple products effectively.
- 'Circulate': Collecting used paper diapers and recycling them into materials through 'RefF.'
*RefF (Recycle for the Future) is Unicharm's brand for horizontal recycling, aimed at a future where used diapers are no longer thrown away, contributing to a sustainable society.
(Related Information)
- Unicharm Kyo-sei Life Vision 2035
- Unicharm Sustainability Site
- Unicharm Note: Thinking about the Future of Diapers
■ Contribution to SDGs
Unicharm believes this activity contributes to the UN Sustainable Development Goals, specifically Goal 12: 'Responsible Consumption and Production.'
FAQ
What is Unicharm's RefF recycling?
It is a horizontal recycling initiative that collects used paper diapers and processes them back into hygienic materials using proprietary technology.
Where can I watch Haruna Kondo's videos?
The podcast and YouTube videos are available on Unicharm's sustainability website 'Choose, Use, Circulate'.
Why is diaper recycling important?
It is essential for reducing waste, circulating resources, lowering environmental impact, and achieving a sustainable society.