Unicharm Launches 3rd "Connecting to the Future: Choose, Use, Circulate" Environmental Conservation Project with 15 Retailers
Unicharm Corporation, in collaboration with 15 retailers, will implement a limited-time initiative from mid-May 2026, where a portion of sales from eligible products will be donated to environmental protection organizations. This is the third iteration of the "Connecting to the Future: Choose, Use, Circulate" campaign, aiming to contribute to a sustainable society.
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- 📰 Published: April 30, 2026 at 20:03
- 🔍 Collected: April 30, 2026 at 11:31
- 🤖 AI Analyzed: April 30, 2026 at 19:59 (8h 27m after Collected)
Unicharm Corporation (Representative Director, President and CEO: Takahisa Takahara) announces that, in collaboration with 15 retail partners, it will implement a limited-time initiative from mid-May 2026, where a portion of sales from eligible products will be donated to environmental protection organizations.
■ List of 15 Participating Retailers (in alphabetical order)
Oakwa / OK / Kusuri no Aoki / Kusuri no Sunroad / Kohnan / Zag Zag / Sugi Pharmacy / Seki Yakuhin / V・drug (Chubu Yakuhin) / Tsuruha Holdings / Tomod's / Heiwado / Beisia / Yakodo / Yamazawa Group
■ Background of the Initiative
Our company aims to realize a sustainable society by promoting "Climate Change Response" as stated in our "Environmental Goals 2030" announced in May 2020, and our mid-to-long-term ESG goals "Kyo-sei Life Vision 2035" announced in February 2026.
To achieve these goals, based on the idea of "working together with our business partners and consumers to address and overcome various social issues," we are implementing a wide range of activities. As part of this, we have decided to collaborate with 15 retail partners who have agreed to support sustainable environmental conservation activities in local communities, and to donate a portion of the sales of eligible products to environmental protection organizations.
This initiative began in May 2024 as the first installment. We have received feedback from participating retail partners such as, "We want to actively collaborate and contribute to the realization of SDGs," and "We want to continue to actively address social and environmental issues through the provision of products and services, not just this time." Therefore, we have decided to continue the initiative in 2026.
■ Overview of the Initiative
A portion of the sales of eligible products at the 15 participating companies will be donated to environmental protection organizations to support local environmental conservation activities. Details of this activity will be announced on our company website and in sustainability reports.
【Launch Period】 Mid-May to end of July 2026 *Implementation period varies by company.
【Sales Stores】 Participating 15 companies, each store
【Eligible Products】 Below are some representative eligible products:
・Sofy Synchro Fit
When used with regular sanitary napkins, it supplements absorption and reduces the frequency of napkin changes, thereby reducing waste by 34% *1
・Sofy Soft Tampon Super
Reduces leakage and stuffiness, and uses plant-derived materials in the inner tube (3% by weight)
・Lifree Secure Fit Pads
By using paper pants and pads together, waste is reduced by approximately 20% *2
・MamyPoko Pants
Newly improved design that gently fits, achieving reduced environmental impact by reducing material usage
・Deosheet Odor Lab
Reduces the frequency of toilet sheet changes, reducing waste by 52% *3
・Deotoilet
Reduces waste by approximately 51% compared to clumping paper litter *4
・Deosheet Kirei Pad
No need to replace the entire sheet; simply stick it over the dog's urine stain, reducing waste by approximately 25% *5
・Lifree Stretch Fit® Thin and Light Tape Diapers RefF (Leaf) *6
・MamyPoko Pants RefF (Leaf) *6
Uses recycled pulp separated from used paper diapers as part of the raw materials, reducing environmental impact
・Deosand Scented Deodorizing Paper Litter RefF (Leaf) *6
Uses super absorbent polymer separated and recycled from used paper diapers as part of the raw materials, reducing environmental impact
*1 When using two Hadamoi Gokusu 26cm winged pads with one Hadamoi pad and one Synchro Fit pad.
*2 When using four thin and light pants with one thin and light pant and four Secure Fit paper pant pads for 2 uses.
*3 Estimated from a comparison of monthly usage of Deosheet Super Absorbent Regular size (Unicharm survey 2023).
*4 Calculated from the monthly usage weight of clumping paper litter and Deotoilet replacement items (deodorizing/antibacterial sand + deodorizing/antibacterial sheet).
*5 In the case of Deosheet Super Absorbent Regular size. The number of sheets used refers to representative examples from prior product tests.
*6 Available at some companies and some stores.
■ Donation Recipient
Public Interest Incorporated Association National Land Afforestation Promotion Organization "Green Fund"
https://www.green.or.jp/bokin/
<Activities of the Green Fund>
Engages in forest maintenance activities such as local tree planting and thinning, greening of local public facilities, and fostering youth greening groups and forest volunteer groups, thereby promoting forest environment conservation and educational activities.
(Related Information)
Sustainability Special Site "Choose, Use, Circulate"
https://www.unicharm.co.jp/ja/csr-eco/ghg.html
■ "Connecting to the Future: Choose, Use, Circulate" Campaign
■ List of 15 Participating Retailers (in alphabetical order)
Oakwa / OK / Kusuri no Aoki / Kusuri no Sunroad / Kohnan / Zag Zag / Sugi Pharmacy / Seki Yakuhin / V・drug (Chubu Yakuhin) / Tsuruha Holdings / Tomod's / Heiwado / Beisia / Yakodo / Yamazawa Group
■ Background of the Initiative
Our company aims to realize a sustainable society by promoting "Climate Change Response" as stated in our "Environmental Goals 2030" announced in May 2020, and our mid-to-long-term ESG goals "Kyo-sei Life Vision 2035" announced in February 2026.
To achieve these goals, based on the idea of "working together with our business partners and consumers to address and overcome various social issues," we are implementing a wide range of activities. As part of this, we have decided to collaborate with 15 retail partners who have agreed to support sustainable environmental conservation activities in local communities, and to donate a portion of the sales of eligible products to environmental protection organizations.
This initiative began in May 2024 as the first installment. We have received feedback from participating retail partners such as, "We want to actively collaborate and contribute to the realization of SDGs," and "We want to continue to actively address social and environmental issues through the provision of products and services, not just this time." Therefore, we have decided to continue the initiative in 2026.
■ Overview of the Initiative
A portion of the sales of eligible products at the 15 participating companies will be donated to environmental protection organizations to support local environmental conservation activities. Details of this activity will be announced on our company website and in sustainability reports.
【Launch Period】 Mid-May to end of July 2026 *Implementation period varies by company.
【Sales Stores】 Participating 15 companies, each store
【Eligible Products】 Below are some representative eligible products:
・Sofy Synchro Fit
When used with regular sanitary napkins, it supplements absorption and reduces the frequency of napkin changes, thereby reducing waste by 34% *1
・Sofy Soft Tampon Super
Reduces leakage and stuffiness, and uses plant-derived materials in the inner tube (3% by weight)
・Lifree Secure Fit Pads
By using paper pants and pads together, waste is reduced by approximately 20% *2
・MamyPoko Pants
Newly improved design that gently fits, achieving reduced environmental impact by reducing material usage
・Deosheet Odor Lab
Reduces the frequency of toilet sheet changes, reducing waste by 52% *3
・Deotoilet
Reduces waste by approximately 51% compared to clumping paper litter *4
・Deosheet Kirei Pad
No need to replace the entire sheet; simply stick it over the dog's urine stain, reducing waste by approximately 25% *5
・Lifree Stretch Fit® Thin and Light Tape Diapers RefF (Leaf) *6
・MamyPoko Pants RefF (Leaf) *6
Uses recycled pulp separated from used paper diapers as part of the raw materials, reducing environmental impact
・Deosand Scented Deodorizing Paper Litter RefF (Leaf) *6
Uses super absorbent polymer separated and recycled from used paper diapers as part of the raw materials, reducing environmental impact
*1 When using two Hadamoi Gokusu 26cm winged pads with one Hadamoi pad and one Synchro Fit pad.
*2 When using four thin and light pants with one thin and light pant and four Secure Fit paper pant pads for 2 uses.
*3 Estimated from a comparison of monthly usage of Deosheet Super Absorbent Regular size (Unicharm survey 2023).
*4 Calculated from the monthly usage weight of clumping paper litter and Deotoilet replacement items (deodorizing/antibacterial sand + deodorizing/antibacterial sheet).
*5 In the case of Deosheet Super Absorbent Regular size. The number of sheets used refers to representative examples from prior product tests.
*6 Available at some companies and some stores.
■ Donation Recipient
Public Interest Incorporated Association National Land Afforestation Promotion Organization "Green Fund"
https://www.green.or.jp/bokin/
<Activities of the Green Fund>
Engages in forest maintenance activities such as local tree planting and thinning, greening of local public facilities, and fostering youth greening groups and forest volunteer groups, thereby promoting forest environment conservation and educational activities.
(Related Information)
Sustainability Special Site "Choose, Use, Circulate"
https://www.unicharm.co.jp/ja/csr-eco/ghg.html
■ "Connecting to the Future: Choose, Use, Circulate" Campaign