Uni-Charm's 'Dokodemo Sofy' Partners with Beauty Product Mail Order Company B.H. to Standardize 'Sanitary Product Stockpiling' in Beauty Salons
Uni-Charm has partnered with B.H., a beauty product mail-order company, and the NPO Red Box Japan, as part of its 'Dokodemo Sofy' project, which aims to make sanitary products accessible anytime, anywhere. Starting in late April 2026, they will begin offering 'Office Sofy' to beauty salons and clinics nationwide, aiming to improve working conditions in the beauty industry and contribute to society.
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- 📰 Published: April 28, 2026 at 20:02
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Uni-Charm Corporation (Representative Director and President: Takahisa Takahara) has partnered with B.H. Co., Ltd. (Representative Director: Takayuki Shoda), a beauty product mail-order company, and the NPO Red Box Japan (Representative Director: Kanna Oguma; hereinafter: Red Box Japan), as part of its 'Dokodemo Sofy' project, which aims to create an environment where sanitary products can be obtained anytime, anywhere. We are pleased to announce that through this partnership, we will begin offering 'Office Sofy' to beauty salons and clinics nationwide from late April 2026.
We will establish a system that allows beauty salons nationwide to easily standardize the 'stockpiling of sanitary products' through the 'bh' e-commerce site and other channels they use daily, similar to other beauty consumables. By collaborating with specialized platforms, we aim to lower the barriers to introduction in busy workplaces and standardize an environment where staff can work with peace of mind.
■ Background of the Initiative
Supporting 'Ease of Work' and 'Stable Operations' in Beauty Workplaces
Beauty clinics and salons have the characteristic that once aestheticians, nail technicians, and other practitioners begin a treatment, it is difficult for them to take a substantial break. Therefore, it has been pointed out that the anxiety of not being able to obtain sanitary products when suddenly needed, as they cannot go out to buy them, leads to a decrease in concentration during work and physical and mental burden. Until now, individual responses were necessary to improve such workplace environments, but for busy owners, selecting new supplies and procedures has been a barrier to introduction.
Therefore, by creating a system that allows selection and purchase through daily purchasing channels (e-commerce sites, catalogs) similar to other beauty consumables, we aim to maximize opportunities for service contact and promote widespread adoption and recognition throughout the industry.
■ Overview of the Initiative
Daily Ordering Routes Become a Place for 'Environmental Improvement'
'Office Sofy' will be lined up on B.H.'s specialized e-commerce site, which handles approximately 20,000 beauty products, and in its general catalog, which has a circulation of approximately 60,000 copies.
1. Achieving both Recognition and Introduction through 'Regular Routes':
Ordering will be possible through the same system as daily consumables such as towels and paper shorts. This provides an environment where owners can visually recognize the service and introduce it immediately without special procedures.
2. Proposing 'Standard Supplies' for the Industry:
B.H., which specializes in non-woven fabric products, will propose sanitary products as 'standard supplies for salons,' creating new environmental standards for the entire beauty industry.
3. Cycle of Social Contribution:
Based on the number of units sold through B.H., a donation will be made through Red Box Japan as a source of funds for the introduction of 'School Sofy,' which installs sanitary products in schools.
4. Stable Supply and Support:
'bh' will always respond promptly with its Saturday, Sunday, and holiday shipping system.
■ Comment from Mr. Takayuki Shoda, Representative Director of B.H. Co., Ltd.
Until now, our company has created value from a single piece of non-woven fabric and supported salon work in the beauty industry.
We believe that handling 'Office Sofy' is not just an addition of products, but one of the solutions that supports the creation of an environment where owners and staff can concentrate on treatments with peace of mind.
Through B.H.'s e-commerce, logistics, and support infrastructure, we will propose sanitary products as 'standard supplies' for salons and contribute to improving the working environment in the beauty industry.
■ Comment from Ms. Kanna Oguma, Representative Director of Red Box Japan
We feel that it is very significant that this initiative will create an environment where sanitary products are routinely stocked in workplaces in the beauty industry. It is precisely because it is a workplace where it is difficult to leave for long periods during treatments that it is important to create an environment where people can continue to work with peace of mind. We expect that as 'Office Sofy' spreads as a 'standard supply' in beauty salons and clinics, menstruation will evolve from being something special to a social infrastructure that everyone can naturally support.
Furthermore, the cycle of support created through this initiative will be connected to the provision of sanitary products to schools, contributing to the environmental development of the next generation.
■ Future Outlook
Through a strong partnership with B.H.'s e-commerce site in the beauty industry, this initiative to make sanitary products 'standard supplies for salons,' similar to towels and paper shorts, rather than 'special provisions,' will be expanded to salons and clinics nationwide, contributing to the overall well-being of the industry. In addition, the circle of support generated from the beauty industry will be linked to next-generation support through the provision of sanitary products to schools, building a society where menstruation is openly perceived and supported by society as a whole.
■ What is 'Dokodemo Sofy'?
'Dokodemo Sofy' consists of 'School Sofy' for schools and 'Of
We will establish a system that allows beauty salons nationwide to easily standardize the 'stockpiling of sanitary products' through the 'bh' e-commerce site and other channels they use daily, similar to other beauty consumables. By collaborating with specialized platforms, we aim to lower the barriers to introduction in busy workplaces and standardize an environment where staff can work with peace of mind.
■ Background of the Initiative
Supporting 'Ease of Work' and 'Stable Operations' in Beauty Workplaces
Beauty clinics and salons have the characteristic that once aestheticians, nail technicians, and other practitioners begin a treatment, it is difficult for them to take a substantial break. Therefore, it has been pointed out that the anxiety of not being able to obtain sanitary products when suddenly needed, as they cannot go out to buy them, leads to a decrease in concentration during work and physical and mental burden. Until now, individual responses were necessary to improve such workplace environments, but for busy owners, selecting new supplies and procedures has been a barrier to introduction.
Therefore, by creating a system that allows selection and purchase through daily purchasing channels (e-commerce sites, catalogs) similar to other beauty consumables, we aim to maximize opportunities for service contact and promote widespread adoption and recognition throughout the industry.
■ Overview of the Initiative
Daily Ordering Routes Become a Place for 'Environmental Improvement'
'Office Sofy' will be lined up on B.H.'s specialized e-commerce site, which handles approximately 20,000 beauty products, and in its general catalog, which has a circulation of approximately 60,000 copies.
1. Achieving both Recognition and Introduction through 'Regular Routes':
Ordering will be possible through the same system as daily consumables such as towels and paper shorts. This provides an environment where owners can visually recognize the service and introduce it immediately without special procedures.
2. Proposing 'Standard Supplies' for the Industry:
B.H., which specializes in non-woven fabric products, will propose sanitary products as 'standard supplies for salons,' creating new environmental standards for the entire beauty industry.
3. Cycle of Social Contribution:
Based on the number of units sold through B.H., a donation will be made through Red Box Japan as a source of funds for the introduction of 'School Sofy,' which installs sanitary products in schools.
4. Stable Supply and Support:
'bh' will always respond promptly with its Saturday, Sunday, and holiday shipping system.
■ Comment from Mr. Takayuki Shoda, Representative Director of B.H. Co., Ltd.
Until now, our company has created value from a single piece of non-woven fabric and supported salon work in the beauty industry.
We believe that handling 'Office Sofy' is not just an addition of products, but one of the solutions that supports the creation of an environment where owners and staff can concentrate on treatments with peace of mind.
Through B.H.'s e-commerce, logistics, and support infrastructure, we will propose sanitary products as 'standard supplies' for salons and contribute to improving the working environment in the beauty industry.
■ Comment from Ms. Kanna Oguma, Representative Director of Red Box Japan
We feel that it is very significant that this initiative will create an environment where sanitary products are routinely stocked in workplaces in the beauty industry. It is precisely because it is a workplace where it is difficult to leave for long periods during treatments that it is important to create an environment where people can continue to work with peace of mind. We expect that as 'Office Sofy' spreads as a 'standard supply' in beauty salons and clinics, menstruation will evolve from being something special to a social infrastructure that everyone can naturally support.
Furthermore, the cycle of support created through this initiative will be connected to the provision of sanitary products to schools, contributing to the environmental development of the next generation.
■ Future Outlook
Through a strong partnership with B.H.'s e-commerce site in the beauty industry, this initiative to make sanitary products 'standard supplies for salons,' similar to towels and paper shorts, rather than 'special provisions,' will be expanded to salons and clinics nationwide, contributing to the overall well-being of the industry. In addition, the circle of support generated from the beauty industry will be linked to next-generation support through the provision of sanitary products to schools, building a society where menstruation is openly perceived and supported by society as a whole.
■ What is 'Dokodemo Sofy'?
'Dokodemo Sofy' consists of 'School Sofy' for schools and 'Of