Lifree Pants Type: Package Redesign to a Positive, Real-Life Visual

Uni-Charm Corporation (Representative Director & President: Takahisa Takahara) announces that its adult excretory care brand 'Lifree' pants type products will undergo a package design refresh to a bright and positive real-life visual, to be sequentially released nationwide from late April 2026.

* 'Lifree Super Thin Underwear-Feel Pants' will be released from mid-May, and 'Lifree Long-Lasting Secure Thin Pants' and 'Lifree Rehabilitation Pants' from early June.

Lifree Pants Type Series

Background of the Launch

According to our survey, there is a growing desire among users to continue doing things themselves ("I want to continue what I can do myself"), and among caregivers, a strong wish for users to "live each day as positively as possible." The adult excretory care brand 'Lifree' has supported the independence and positive daily lives of individuals through excretory care, with the brand message "You can increase what you can do, one by one."

To renew the image of nursing and excretory care, we have adopted real-life expressions in our packaging that easily evoke actual living scenes. This evolves the design into a more positive world view that visually embodies Lifree's brand message, "You can increase what you can do, one by one."

Product Features

① Adoption of real-life designs that easily evoke usage scenes

・We have adopted real-life expressions that easily evoke actual user images according to ADL (Activities of Daily Living), moving away from traditional illustration-centric designs.

・By incorporating outdoor usage scenes, we express the expansion of daily life and a positive image of living.

② Appeal of a bright and positive world view

・By creating a bright-toned design with sunlight streaming in, we have refreshed the package image.

・The refreshed design has been positively evaluated for its bright and positive impression, leading to a 127% increase in purchase intent and a 133% improvement in positive image compared to the conventional design.

Quantity and Price

Release Period

・'Lifree Usugata Keikai Pants' will be sequentially released from late April.

・'Lifree Super Thin Underwear-Feel Pants' will be released from mid-May, and 'Lifree Long-Lasting Secure Thin Pants' and 'Lifree Rehabilitation Pants' from early June.

Related Information

・Lifree Brand Site

https://jp.lifree.com/ja/home.html

Contribution to "17 SDGs Goals" through the launch of Lifree Pants Type

We believe that the launch of this product contributes to the following two of the 17 goals set forth in the "Sustainable Development Goals" (SDGs) adopted by the United Nations in 2015:

3. Good Health and Well-being 12. Responsible Consumption and Production

We will continue to aim to solve environmental and social issues and contribute to the achievement of the SDGs through business activities such as providing products and services.