Unicharm's 'Charm Nap' and MTG's 'SIXPAD' Launch Next-Generation Femcare to 'Protect' and 'Train'
Unicharm Corporation and MTG Co., Ltd. have launched a joint initiative proposing a 'next-generation femcare' solution. It combines Unicharm's absorbent 'Charm Nap' to protect against incontinence and MTG's 'SIXPAD' EMS technology to train pelvic floor muscles.
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- 📰 Published: April 22, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 00:02 (4h 1m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 04:59 (28h 56m after Collected)
Unicharm Corporation (President & CEO: Takahisa Takahara), in collaboration with the total wellness brand 'SIXPAD' provided by MTG Co., Ltd. (President: Tsuyoshi Matsushita), has launched a 'New Proposal for Next-Generation Femcare' aimed at realizing a society where women can continue to shine as themselves. As part of this initiative, we are pleased to announce the unveiling of an experiential exhibition area fusing the knowledge of both brands at the 'SIXPAD for Women' new product presentation held on April 21, 2026.
■ Thoughts on Next-Generation Femcare
Currently, while the domestic femcare market continues to expand, there is a problem that delicate issues such as urine leakage are dealt with using methods different from their intended use, such as 'substituting with sanitary napkins'.
Therefore, to address these concerns, 'Charm Nap', which protects peace of mind as a dedicated product, and 'SIXPAD', which trains through EMS* training, have jointly launched a 'New Proposal for Next-Generation Femcare'.
We aim to reduce physical and psychological hurdles and realize a society where women can continue to shine as themselves throughout their lives.
* A technology (or device) that directly moves and contracts muscles using weak electrical stimulation.
■ 'SIXPAD for Women' New Product Presentation Overview
- Date: Tuesday, April 21, 2026
- Location: P.O. Minami Aoyama Hall B1F Hall
- Content: Unveiling an experiential exhibition area fusing the knowledge of 'Charm Nap' and 'SIXPAD'
- Exhibition Theme: A new proposal for 'Next-Generation Femcare' from the dual perspectives of care supporting the 'present' and care aiming for the 'future'
- Exhibition Details:
[Protect: Active Care] Area:
Proposing 'protecting peace of mind in emergencies' with the dedicated product 'Charm Nap'.
Through explanations of bodily mechanisms and diagnostic content on which dedicated product is suitable, we conveyed the comfort and security of the dedicated absorbent care product 'Charm Nap'.
[Train: Core Training] Area:
Proposing 'training confidence for the future' with EMS training* by SIXPAD.
We set up an area to train one's own physical foundation for the future through training experiences with SIXPAD's latest EMS* products (SIXPAD Core Hip, etc.).
■ About 'Charm Nap'
An absorbent care brand developed by Unicharm Corporation. With high absorption and deodorizing performance unique to dedicated absorbent products, it reduces leaks, odors, skin troubles, and psychological anxiety. We continue to provide peace of mind and comfort that does not hinder going out or exercising. By protecting peace of mind 'just in case', we support everyday life where you can spend your days positively and truly as yourself, rather than giving up something because of your worries.
To realize the brand concept, 'The me I love, continues', we will continue to stay close to every day where you can spend time as yourself.
- 'Charm Nap' Brand Site: https://jp.charmnap.com/ja/concept.html
■ About 'SIXPAD'
Born in 2015 as a home-use EMS device brand incorporating the training methods of top athletes. Providing authentic training opportunities regardless of time or place, and fostering health awareness in the era of a 100-year lifespan, the scope has expanded from training to healthcare. It continues to evolve into a total wellness brand proposing healthy habits that everyone with diverse lifestyles can easily and efficiently adopt.
In October 2025, the femtech category 'SIXPAD for Women' was launched to apply the knowledge about muscles cultivated since the brand's establishment to women's health. Products approaching the pelvic floor muscles, which are the core of women's physical concerns, were added to the lineup.
Going forward, we will continue to collaborate with numerous institutions including universities and hospitals, contributing to a vibrant 'VITAL LIFE' for everyone's health through 'training & recovery' based on research results.
- 'SIXPAD' Brand Site: https://www.mtgec.jp/wellness/sixpad
■ Thoughts on Next-Generation Femcare
Currently, while the domestic femcare market continues to expand, there is a problem that delicate issues such as urine leakage are dealt with using methods different from their intended use, such as 'substituting with sanitary napkins'.
Therefore, to address these concerns, 'Charm Nap', which protects peace of mind as a dedicated product, and 'SIXPAD', which trains through EMS* training, have jointly launched a 'New Proposal for Next-Generation Femcare'.
We aim to reduce physical and psychological hurdles and realize a society where women can continue to shine as themselves throughout their lives.
* A technology (or device) that directly moves and contracts muscles using weak electrical stimulation.
■ 'SIXPAD for Women' New Product Presentation Overview
- Date: Tuesday, April 21, 2026
- Location: P.O. Minami Aoyama Hall B1F Hall
- Content: Unveiling an experiential exhibition area fusing the knowledge of 'Charm Nap' and 'SIXPAD'
- Exhibition Theme: A new proposal for 'Next-Generation Femcare' from the dual perspectives of care supporting the 'present' and care aiming for the 'future'
- Exhibition Details:
[Protect: Active Care] Area:
Proposing 'protecting peace of mind in emergencies' with the dedicated product 'Charm Nap'.
Through explanations of bodily mechanisms and diagnostic content on which dedicated product is suitable, we conveyed the comfort and security of the dedicated absorbent care product 'Charm Nap'.
[Train: Core Training] Area:
Proposing 'training confidence for the future' with EMS training* by SIXPAD.
We set up an area to train one's own physical foundation for the future through training experiences with SIXPAD's latest EMS* products (SIXPAD Core Hip, etc.).
■ About 'Charm Nap'
An absorbent care brand developed by Unicharm Corporation. With high absorption and deodorizing performance unique to dedicated absorbent products, it reduces leaks, odors, skin troubles, and psychological anxiety. We continue to provide peace of mind and comfort that does not hinder going out or exercising. By protecting peace of mind 'just in case', we support everyday life where you can spend your days positively and truly as yourself, rather than giving up something because of your worries.
To realize the brand concept, 'The me I love, continues', we will continue to stay close to every day where you can spend time as yourself.
- 'Charm Nap' Brand Site: https://jp.charmnap.com/ja/concept.html
■ About 'SIXPAD'
Born in 2015 as a home-use EMS device brand incorporating the training methods of top athletes. Providing authentic training opportunities regardless of time or place, and fostering health awareness in the era of a 100-year lifespan, the scope has expanded from training to healthcare. It continues to evolve into a total wellness brand proposing healthy habits that everyone with diverse lifestyles can easily and efficiently adopt.
In October 2025, the femtech category 'SIXPAD for Women' was launched to apply the knowledge about muscles cultivated since the brand's establishment to women's health. Products approaching the pelvic floor muscles, which are the core of women's physical concerns, were added to the lineup.
Going forward, we will continue to collaborate with numerous institutions including universities and hospitals, contributing to a vibrant 'VITAL LIFE' for everyone's health through 'training & recovery' based on research results.
- 'SIXPAD' Brand Site: https://www.mtgec.jp/wellness/sixpad