MamyPoko Pants, No. 1 in Sales Volume, Renewed with Enhanced Elasticity for Longer Use

Unicharm Corporation (President and CEO: Takahisa Takahara) will renew its 'MamyPoko Pants,' which holds the No. 1 position in sales volume for pants-type diapers. By incorporating 'Nobi-ru Fit' technology to enhance waist elasticity, the product will allow users to wear the same size for a longer period. It will be released nationwide in mid-April 2026.

Background of the Launch: Generally, as baby diaper sizes increase, the number of diapers per pack decreases and the unit price rises, leading to increased household costs. Many customers have expressed a desire to 'keep using the current size for as long as possible.' Meanwhile, ensuring comfort and a proper fit for growing children is also crucial. We aimed to reconcile the needs for 'cost reduction' and 'comfort.'

Product Features: 1. 'Nobi-ru Fit' Technology: Enhances waist elasticity and fit. By using ultrasonic waves to fix elastic materials, we achieved up to twice the stretch compared to our previous products. This allows for a gentle fit even as the child grows. 2. Improved Fit: The enhanced elasticity ensures a better fit around the waist, preventing slippage even after movement.

Release Date: Mid-April 2026 nationwide.