New Release of 'unicharm SMART COLOR® AIR & DRY', a Comfortable Summer Mask that Quickly Absorbs Sweat and Keeps You Feeling Dry

On April 21, Unicharm will launch 'unicharm SMART COLOR® AIR & DRY,' a summer mask that reduces stuffiness from sweat and skin stickiness. It uses patented technology to absorb sweat and a high-breathability filter to maintain comfort. This product meets the needs of those who want to spend their summer mask-wearing life comfortably and beautifully.
新製品NQ 36/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 8, 2026 at 20:12
  • 🔍 Collected: April 8, 2026 at 11:30
  • 🤖 AI Analyzed: April 20, 2026 at 19:58 (296h 28m after Collected)

Unicharm Corporation (President & CEO: Takahisa Takahara) will launch 'unicharm SMART COLOR® AIR & DRY', a mask that reduces the 'sweat stuffiness' and 'skin stickiness' that are major causes of discomfort when wearing masks in the summer, keeping you feeling dry and coolly comfortable even when you sweat. It will be released nationwide as a limited-time product on April 21, 2026.

Sheer Beige Sheer White
『unicharm SMART COLOR® AIR＆DRY』

■ Background of the Launch

Every year, discomfort with the 'heat' and 'stuffiness' of wearing masks tends to increase in the summer. According to our company's survey, 'stuffiness from sweat (78%)' was the most common reason for refraining from wearing a mask in the summer, followed by 'it's hot (76%)' and 'it's hard to breathe (71%)'. Furthermore, over 60% of 'appearance-conscious' users who wear colored masks feel strong discomfort from 'skin stickiness' due to sweat inside the mask. This survey highlighted beauty and grooming concerns such as 'foundation around the nose gets ruined by sweat' and 'the mask sticks to the skin'.

Therefore, to meet the needs of those who 'want to stay comfortable and beautiful even in summer,' we are launching 'unicharm SMART COLOR® AIR & DRY,' which combines comfortable wear and a beautiful appearance even when sweating.

■ Product Features

① Patented Technology*1 'Sweat Stuffiness Adsorption Mesh' Keeps Your Skin Feeling Dry*2

・Employs the patented*1 two-layer 'Sweat Stuffiness Adsorption Mesh'.

・Quickly absorbs and diffuses sweat, maintaining a dry feeling on the skin.

*1 A mask in which the skin-side sheet has a two-layer structure consisting of a layer (outer side) containing water-absorbent fibers with varied density and a layer (skin side) with a reduced friction coefficient.

*2 Compared to our company's products.

② 'High Breathability Filter' makes it hard for breath to get trapped, achieving about twice the breathability of conventional products

・Adopts a 'High Breathability Filter' with expanded air passages, achieving about twice the breathability compared to conventional products.

・It resolves stuffiness while maintaining a filter performance that cuts 99% of virus droplets and other particles.

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