'Moony Wet Wipes Happy Baby Citrus Scent*': New Product Launch

Unicharm Corporation (Representative Director, President & CEO: Takahisa Takahara) will launch "Moony Wet Wipes Happy Baby Citrus Scent," formulated with a "special scent for newborn babies," nationwide on April 7, 2026, with the wish that parents and children spend time nurturing their love.

※ Made with ingredients safe for babies. Can be used by babies of any age.

■Background of Launch

In recent years, the physical and mental burden on mothers after childbirth has been recognized as a social issue. According to a survey by the Children and Families Agency, approximately 10% of mothers within the first year after childbirth may have postpartum depression, highlighting the increasing importance of initiatives to reduce psychological stress during the childcare period and support parent-child bonding.

Amidst this, research groups at Kobe University and Hamamatsu University have revealed that there exists a "special scent unique to newborns," with its main component being "nonanal." "Nonanal" has a refreshing scent like flowers or fruits, is said to leave a good impression on people, and this scent has been suggested to be one of the factors promoting parent-child bonding.

Therefore, with the aim of making time for parents and children to nurture their love more enriched, we will launch "Moony Wet Wipes Happy Baby Citrus Scent," formulated with the "special scent unique to newborns," nationwide.

■Product Features

(1) The Moony brand's first scented wet wipes, developed with a hint of newborn scent

• We developed our unique "Baby Citrus Scent" by analyzing the scent components of newborns and combining multiple fragrances.

(2) "Urufuwari 4-layer sheet" for gentle wiping

• The "New Moisture-Rich Layer" enables gentle wiping without rubbing.

• The "Firm Layer" stabilizes the sheet during removal, allowing for thorough wiping with fewer sheets.

■Contents and Price

■Release Period

Will be released nationwide on April 7, 2026.

■"Moony" Brand Site

https://jp.moony.com/ja/home.html

■"Moony Wet Wipes Happy Baby Citrus Scent" Brand Site

https://jp.moony.com/ja/products/mnw/mnw-citrus.html

■"SDGs Goal 17" Contributed by the Launch of "Moony Wet Wipes Happy Baby Citrus Scent"

With the launch of this product, we believe we are contributing to the following among the 17 goals set by the "Sustainable Development Goals" (SDGs) adopted by the United Nations in 2015.

3．Good Health and Well-being

We will continue to aim to contribute to the achievement of SDGs by solving environmental and social issues through our business activities, such as providing products and services.