Eel Restaurant Edo Meidai Amon Launches Summer Limited Menu 'Natsuiro Unaju' at All Stores from June 15

Kabushiki Kaisha Amon (Representative Director: Megumi Koda), which operates the eel specialty restaurant 'Edo Meidai Amon', will begin offering its summer limited menu at all stores from Monday, June 15, 2026. The centerpiece is the 'Natsuiro Unaju', featuring eel on refreshing rice mixed with wasabi-na (Japanese horseradish greens) and umeboshi hijiki, allowing diners to enjoy a change in flavor by pouring a summer vegetable broth made with molokheiya and okra during the meal. The lineup also includes summer ingredients such as an okra soup and warabimochi. The menu will be available until the end of August 2026 (after August 24, it will end as soon as ingredients run out). Additionally, a trial price campaign will be held from June 15 to 17, offering a 200 yen discount on each item. The 'Natsuiro Unaju' is a summer-exclusive eel rice bowl with eel grilled to perfection on rice mixed with the refreshing flavors of wasabi-na and umeboshi hijiki. The rice is not coated with sauce to preserve the natural flavors of the greens and hijiki. It is designed to be enjoyed refreshingly at first, then with a change in flavor by adding a thick summer vegetable broth made with molokheiya and okra. At dine-in stores, it will be served as the 'Natsuiro Unaju Gozen', a set meal including an okra soup and warabimochi. At takeout specialty stores, it will be offered as the 'Natsuiro Unaju Bento', in a special container with a side dish of okra with sesame dressing. A single topping of 'Summer Vegetable Thick Broth' (300 yen) is also available. Menu Lineup and Prices (tax included) Gozen Menu *Natsuiro Unaju Gozen is only available at dine-in stores. Restaurant Format ▪️ Natsuiro Unaju Gozen Contents: Eel, rice mixed with wasabi-na and umeboshi hijiki, summer vegetable thick broth, okra soup, warabimochi Regular (1/2 eel) 2,900 yen Premium (3/4 eel) 3,600 yen Special (1 whole eel) 4,300 yen ▪️ Natsuiro Unaju (Takeout) Contents: Eel, rice mixed with wasabi-na and umeboshi hijiki, summer vegetable thick broth Regular (1/2 eel) 2,700 yen Premium (3/4 eel) 3,400 yen Special (1 whole eel) 4,100 yen ▪️ Summer Vegetable Thick Broth (Topping) 300 yen Bento Menu Takeout Specialty Stores ▪️ Natsuiro Unaju Bento Contents: Eel, rice mixed with wasabi-na and umeboshi hijiki, okra with sesame dressing Regular (1/2 eel) 2,600 yen Premium (3/4 eel) 3,300 yen Special (1 whole eel) 4,000 yen Available Stores All Edo Meidai Amon stores *The takeout specialty store 'Unagi Bento Edo Meidai Amon Jujo Store' will only offer takeout items. Trial Price Campaign From Monday, June 15 to Wednesday, June 17, 2026, the 'Natsuiro Unaju Gozen', 'Natsuiro Unaju' (takeout), and 'Natsuiro Unaju Bento' (all grades) will be offered at a 200 yen discount per meal. Ahead of the Day of the Ox in summer, we encourage first-time customers to take this opportunity to try it. Availability Period Monday, June 15, 2026 to end of August *After Monday, August 24, the menu will end as soon as ingredients run out. About Natsuiro Unaju Eel has long been cherished as a symbol of summer nourishment, but the rich sauce of traditional unaju can feel heavy during hot weather. At Edo Meidai Amon, we have created a bowl that can be enjoyed lightly even in summer by mixing the refreshing flavors of wasabi-na and umeboshi hijiki into the rice, and adding a thick broth of molokheiya and okra during the meal. Served with an okra soup and warabimochi for dessert, this 'body-nourishing bowl' is composed entirely of summer ingredients. Comment from Megumi Koda, Representative Director of Kabushiki Kaisha Amon We wanted to deliver a bowl that can be enjoyed lightly in summer, not just as a way to build stamina. We aim to communicate from Amon that there are ways to enjoy eel throughout the year, not just on the Day of the Ox. Product Overview Menu Name: Natsuiro Unaju Gozen / Natsuiro Unaju / Natsuiro Unaju Bento (Regular, Premium, Special), Summer Vegetable Thick Broth Start Date: Monday, June 15, 2026 End Date: End of August 2026 (ends when ingredients run out after August 24) Prices (tax included): Gozen 2,900 yen - 4,300 yen / Takeout Bowl 2,700 yen - 4,100 yen / Takeout Bento 2,600 yen - 4,000 yen / Topping 300 yen Available Stores: All Edo Meidai Amon stores Campaign: June 15-17, 200 yen off each item Details/Reservations: Please contact each store. Company Overview Company Name: Kabushiki Kaisha Amon Representative: Representative Director Megumi Koda Address: 5-27-3-705 Shiba, Minato-ku, Tokyo 108-0014 Business: Direct management and franchise development of eel specialty restaurant 'Edo Meidai Amon' URL: https://unagi-amon.com/