Unicorn LLC Launches "Toteluxe," an Innovative Stress-Free Bag!
Unicorn LLC has launched "Toteluxe," an innovative bag that switches between a tote and a backpack in 3 seconds, priced at 25,850 JPY (tax included). Designed to alleviate commuting stress and TPO concerns, it is now available on Rakuten and Yahoo! Shopping.
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- 📰 Published: May 13, 2026 at 23:00
- 🔍 Collected: May 13, 2026 at 14:32
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Unicorn LLC (Address: Yumeterasu 212, 3-25-1 Shin-Koiwa, Katsushika-ku, Tokyo; Representative Employee: Shigeo Miyawaki) is launching "Toteluxe," a new concept stress-free bag.
"Toteluxe" received strong support during its crowdfunding campaigns on MAKUAKE and CAMPFIRE, which have now concluded successfully. We are now expanding our business with a new concept: "to eliminate the stress felt when using bags."
【Vision】
Our endeavor is to deliver "stress-free, innovative bags and goods." "Toteluxe" is a new category of bag that has never existed before, allowing users to switch between a tote bag and a backpack in just 3 seconds. It offers "comfort that accompanies adults × texture that satisfies the heart."
Although it is still a small brand, we would be incredibly happy if this bag could "make your daily life a little richer." It is a "new category of bag" that is neither a tote nor a backpack, and we aim to cultivate the value of Toteluxe together with everyone.
【Origin of the Brand Name】
"Luxe" is a French word meaning 'luxury' or 'elegance,' but "Toteluxe" was named not merely to signify luxury or high-end feel, but as "richness that satisfies the heart through quality and meticulousness."
Unicorn LLC identified four points of stress felt when using bags: ① frustration during commuting, ② concerns about TPO (Time, Place, Occasion), ③ tote bag strap slipping, and ④ difficulty putting on a backpack. "Toteluxe" is positioned as a bag that resolves these stresses.
"Toteluxe," the stress-free, innovative bag, aims to resolve stress as follows:
① Frustration during commuting
In crowded trains, it can be bothersome and frustrating to hold a backpack in front of you out of consideration for other passengers, and then put it back on your back after getting off. With "Toteluxe," you can carry it as a shoulder bag (tote) inside the train and instantly switch it to a backpack after getting off.
② Concerns about TPO
While a backpack might be difficult to use for business, such as when visiting clients, "Toteluxe" has the shape of a tote bag and its specifications allow it to be used confidently as a business bag.
③ Tote bag strap slipping
Tote bag straps often slip off one's shoulder due to walking vibrations, but "Toteluxe" shoulder straps are designed to cross at the top of the bag. By wearing them over the shoulder, one strap holds down the other, making it less likely for the straps to slip.
④ Difficulty putting on a backpack
Putting on a backpack requires pulling the shoulder back to pass the arm through, which can be painful for those with frozen shoulder or shoulder injuries. "Toteluxe" is designed with the shoulder straps facing outwards, creating more slack and allowing arms to pass through smoothly for easy wearing (recommended by physical therapists).
【Product Specifications】
Product Name / Toteluxe
Price / 25,850 JPY (tax included)
Size / W420×H300×D130
Color / Black × Dark Navy
Volume / 11L
Weight / Approx. 1095g
Material / Body: Synthetic leather, Handle: Cowhide
Country of Origin / China
*Toteluxe is patent pending.
【Launch Details】
The launch of "Toteluxe" is as follows:
● Online store information now available on Unicorn official HP
https://un1corn.co.jp
● EC Shops
Launched on May 13th on Rakuten and Yahoo.
Rakuten
https://item.rakuten.co.jp/daigo-kuradashi/un1corn01/
Yahoo
https://store.shopping.yahoo.co.jp/dyn/08130un1corn01-a.html
【Company Overview】
Company Name: Unicorn LLC
Representative: Shigeo Miyawaki
Location: Yumeterasu Shin-Koiwa 212, 3-25-1 Shin-Koiwa, Katsushika-ku, Tokyo
Business Activities: Planning, development, manufacturing, and sales of stress-free bags and goods
URL: https://un1corn.co.jp
Contact: 03-6812-5414 info@un1corn.co.jp
"Toteluxe" received strong support during its crowdfunding campaigns on MAKUAKE and CAMPFIRE, which have now concluded successfully. We are now expanding our business with a new concept: "to eliminate the stress felt when using bags."
【Vision】
Our endeavor is to deliver "stress-free, innovative bags and goods." "Toteluxe" is a new category of bag that has never existed before, allowing users to switch between a tote bag and a backpack in just 3 seconds. It offers "comfort that accompanies adults × texture that satisfies the heart."
Although it is still a small brand, we would be incredibly happy if this bag could "make your daily life a little richer." It is a "new category of bag" that is neither a tote nor a backpack, and we aim to cultivate the value of Toteluxe together with everyone.
【Origin of the Brand Name】
"Luxe" is a French word meaning 'luxury' or 'elegance,' but "Toteluxe" was named not merely to signify luxury or high-end feel, but as "richness that satisfies the heart through quality and meticulousness."
Unicorn LLC identified four points of stress felt when using bags: ① frustration during commuting, ② concerns about TPO (Time, Place, Occasion), ③ tote bag strap slipping, and ④ difficulty putting on a backpack. "Toteluxe" is positioned as a bag that resolves these stresses.
"Toteluxe," the stress-free, innovative bag, aims to resolve stress as follows:
① Frustration during commuting
In crowded trains, it can be bothersome and frustrating to hold a backpack in front of you out of consideration for other passengers, and then put it back on your back after getting off. With "Toteluxe," you can carry it as a shoulder bag (tote) inside the train and instantly switch it to a backpack after getting off.
② Concerns about TPO
While a backpack might be difficult to use for business, such as when visiting clients, "Toteluxe" has the shape of a tote bag and its specifications allow it to be used confidently as a business bag.
③ Tote bag strap slipping
Tote bag straps often slip off one's shoulder due to walking vibrations, but "Toteluxe" shoulder straps are designed to cross at the top of the bag. By wearing them over the shoulder, one strap holds down the other, making it less likely for the straps to slip.
④ Difficulty putting on a backpack
Putting on a backpack requires pulling the shoulder back to pass the arm through, which can be painful for those with frozen shoulder or shoulder injuries. "Toteluxe" is designed with the shoulder straps facing outwards, creating more slack and allowing arms to pass through smoothly for easy wearing (recommended by physical therapists).
【Product Specifications】
Product Name / Toteluxe
Price / 25,850 JPY (tax included)
Size / W420×H300×D130
Color / Black × Dark Navy
Volume / 11L
Weight / Approx. 1095g
Material / Body: Synthetic leather, Handle: Cowhide
Country of Origin / China
*Toteluxe is patent pending.
【Launch Details】
The launch of "Toteluxe" is as follows:
● Online store information now available on Unicorn official HP
https://un1corn.co.jp
● EC Shops
Launched on May 13th on Rakuten and Yahoo.
Rakuten
https://item.rakuten.co.jp/daigo-kuradashi/un1corn01/
Yahoo
https://store.shopping.yahoo.co.jp/dyn/08130un1corn01-a.html
【Company Overview】
Company Name: Unicorn LLC
Representative: Shigeo Miyawaki
Location: Yumeterasu Shin-Koiwa 212, 3-25-1 Shin-Koiwa, Katsushika-ku, Tokyo
Business Activities: Planning, development, manufacturing, and sales of stress-free bags and goods
URL: https://un1corn.co.jp
Contact: 03-6812-5414 info@un1corn.co.jp