Unicorn LLC Launches "Tote Luxe," a New Concept Stress-Free Bag!
Unicorn LLC has launched "Tote Luxe," an innovative bag that can switch between a tote and a backpack in just 3 seconds. It aims to alleviate stress felt during bag use, such as commuting frustrations and TPO concerns.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 23:00
- 🔍 Collected: May 13, 2026 at 14:32
- 🤖 AI Analyzed: May 13, 2026 at 15:10 (38 min after Collected)
Unicorn LLC (Address: Yumeterasu 212, 3-25-1 Shinkoiwa, Katsushika-ku, Tokyo; Representative Partner: Shigeo Miyawaki) is launching "Tote Luxe," a stress-free bag born from a new concept.
"Tote Luxe" successfully gathered support purchases on crowdfunding platforms MAKUAKE and CAMPFIRE, receiving favorable reviews. Now, with a renewed concept aiming to "eliminate the stress felt when using bags," we are expanding our business.
### Vision
What we are committed to delivering are "stress-free bags and goods based on new ideas." This is an unprecedented new category of bag that can switch between a tote bag and a backpack in just 3 seconds. Tote Luxe embodies "comfort that stays with adults × texture that fills the heart."
Although we are still a small brand, nothing would make us happier than if this bag could "enrich your daily life even a little." It's a "new category of bag" that is neither a pure tote nor a pure backpack, and we hope to nurture the value of Tote Luxe together with everyone.
### Origin of the Brand Name
"Luxe" is a French word meaning 'luxury' or 'elegance.' However, "Tote Luxe" was not named merely to signify luxury or a high-class feel, but rather to represent "richness where the heart is filled with quality and meticulous attention to detail."
Unicorn LLC has identified four points of stress felt when using bags: ① Commuting frustration, ② TPO concerns, ③ Tote bag strap slippage, and ④ Difficulty putting on a backpack. "Tote Luxe" is positioned as a bag that resolves these stresses.
Here's how the stress-free, new concept bag "Tote Luxe" aims to alleviate stress:
- **① Commuting Frustration**
On crowded trains, it can be annoying and frustrating to hold your backpack in front of you out of consideration for other passengers, and then have to put it back on your back after getting off. With "Tote Luxe," you can carry it on your shoulder as a tote bag inside the train and instantly switch it to a backpack after getting off.
- **② TPO Concerns**
A backpack can be difficult to use for business, such as when visiting clients. However, "Tote Luxe" has the shape of a tote bag and its specifications allow it to be used confidently as a business bag.
- **③ Tote Bag Strap Slippage**
Tote bag straps tend to slip off one shoulder due to walking vibrations. With "Tote Luxe," the shoulder straps cross at the top of the bag, so when worn over the shoulder, one strap holds down the other, making the straps less likely to slip.
- **④ Difficulty Putting on a Backpack**
When putting on a backpack, you need to pull your arms back, which can be painful if you have a stiff shoulder (like "fifty shoulder"). "Tote Luxe" is designed with the shoulder straps facing outwards, creating more slack in the shoulder area, making it smoother and easier to put on your arms (recommended by physical therapists).
### Product Specifications
- **Product Name:** Tote Luxe (toteluxe)
- **Price:** 25,850 JPY (tax included)
- **Size:** W420×H300×D130
- **Color:** Black × Dark Navy
- **Capacity:** 11L
- **Weight:** Approximately 1095g
- **Materials:** Body: Synthetic leather, Handle: Cowhide
- **Country of Origin:** China
*Tote Luxe is patent pending.
### Sales Information
Details regarding the launch of "Tote Luxe" are as follows:
- Online store information is now available on Unicorn's official website.
https://un1corn.co.jp
- E-commerce Shops
Launched on Rakuten and Yahoo from May 13th.
Rakuten
https://item.rakuten.co.jp/daigo-kuradashi/un1corn01/
Yahoo
https://store.shopping.yahoo.co.jp/dyn/08130un1corn01-a.html
### Company Overview
- **Company Name:** Unicorn LLC
- **Representative:** Shigeo Miyawaki
- **Location:** Yumeterasu Shin-Koiwa 212, 3-25-1 Shin-Koiwa, Katsushika-ku, Tokyo
- **Business Description:** Planning, development, manufacturing, and sales of stress-free bags and goods.
- **URL:** https://un1corn.co.jp
- **Contact:** 03-6812-5414 info@un1corn.co.jp
"Tote Luxe" successfully gathered support purchases on crowdfunding platforms MAKUAKE and CAMPFIRE, receiving favorable reviews. Now, with a renewed concept aiming to "eliminate the stress felt when using bags," we are expanding our business.
### Vision
What we are committed to delivering are "stress-free bags and goods based on new ideas." This is an unprecedented new category of bag that can switch between a tote bag and a backpack in just 3 seconds. Tote Luxe embodies "comfort that stays with adults × texture that fills the heart."
Although we are still a small brand, nothing would make us happier than if this bag could "enrich your daily life even a little." It's a "new category of bag" that is neither a pure tote nor a pure backpack, and we hope to nurture the value of Tote Luxe together with everyone.
### Origin of the Brand Name
"Luxe" is a French word meaning 'luxury' or 'elegance.' However, "Tote Luxe" was not named merely to signify luxury or a high-class feel, but rather to represent "richness where the heart is filled with quality and meticulous attention to detail."
Unicorn LLC has identified four points of stress felt when using bags: ① Commuting frustration, ② TPO concerns, ③ Tote bag strap slippage, and ④ Difficulty putting on a backpack. "Tote Luxe" is positioned as a bag that resolves these stresses.
Here's how the stress-free, new concept bag "Tote Luxe" aims to alleviate stress:
- **① Commuting Frustration**
On crowded trains, it can be annoying and frustrating to hold your backpack in front of you out of consideration for other passengers, and then have to put it back on your back after getting off. With "Tote Luxe," you can carry it on your shoulder as a tote bag inside the train and instantly switch it to a backpack after getting off.
- **② TPO Concerns**
A backpack can be difficult to use for business, such as when visiting clients. However, "Tote Luxe" has the shape of a tote bag and its specifications allow it to be used confidently as a business bag.
- **③ Tote Bag Strap Slippage**
Tote bag straps tend to slip off one shoulder due to walking vibrations. With "Tote Luxe," the shoulder straps cross at the top of the bag, so when worn over the shoulder, one strap holds down the other, making the straps less likely to slip.
- **④ Difficulty Putting on a Backpack**
When putting on a backpack, you need to pull your arms back, which can be painful if you have a stiff shoulder (like "fifty shoulder"). "Tote Luxe" is designed with the shoulder straps facing outwards, creating more slack in the shoulder area, making it smoother and easier to put on your arms (recommended by physical therapists).
### Product Specifications
- **Product Name:** Tote Luxe (toteluxe)
- **Price:** 25,850 JPY (tax included)
- **Size:** W420×H300×D130
- **Color:** Black × Dark Navy
- **Capacity:** 11L
- **Weight:** Approximately 1095g
- **Materials:** Body: Synthetic leather, Handle: Cowhide
- **Country of Origin:** China
*Tote Luxe is patent pending.
### Sales Information
Details regarding the launch of "Tote Luxe" are as follows:
- Online store information is now available on Unicorn's official website.
https://un1corn.co.jp
- E-commerce Shops
Launched on Rakuten and Yahoo from May 13th.
Rakuten
https://item.rakuten.co.jp/daigo-kuradashi/un1corn01/
Yahoo
https://store.shopping.yahoo.co.jp/dyn/08130un1corn01-a.html
### Company Overview
- **Company Name:** Unicorn LLC
- **Representative:** Shigeo Miyawaki
- **Location:** Yumeterasu Shin-Koiwa 212, 3-25-1 Shin-Koiwa, Katsushika-ku, Tokyo
- **Business Description:** Planning, development, manufacturing, and sales of stress-free bags and goods.
- **URL:** https://un1corn.co.jp
- **Contact:** 03-6812-5414 info@un1corn.co.jp