Co-hosted by HYBRID THEORY × UMU: Scientific Design Methods for Maximizing Training Effectiveness – Motivation, Retention, and Focus, Revealed by Stanford University Research!

Yume Technology Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Shuhei Matsuda), which operates the AI-powered learning platform "UMU" designed to enhance performance, will co-host an online seminar titled "Stanford University Proves: Why Training and Learning Don’t Stick – Scientifically Designing Motivation, Retention, and Focus" with HYBRID THEORY Co., Ltd. (Headquarters: Ohtawara, Tochigi; CEO: Hiroyuki Maruyama). The seminar will be held on Thursday, June 25, 2026, and Thursday, July 2, 2026, starting at 12:00 PM.

Register here

Seminar Overview

Many companies face challenges where training content is not applied in the workplace, quickly forgotten, or fails to change on-the-job behaviors. In reality, this is not due to employees’ motivation or ability, but rather a problem of learning design.

This seminar will explain the mechanisms by which people concentrate, retain knowledge, and translate learning into actual behavioral change, based on insights from neuroscience, psychology, and educational science. Hiroyuki Maruyama, CEO of HYBRID THEORY, who reads around 700 academic papers annually from institutions like Harvard and Stanford, will share scientifically proven methodologies with HR professionals, training managers, and corporate leaders.

To prevent training from becoming just another knowledge-transfer event, this one-hour session will systematically teach how to scientifically design learning through the three lenses of motivation, retention, and focus. If you aim to incorporate evidence-based learning methods into your organization and build training as a true growth investment, we encourage your participation.

Register here

Three Key Takeaways from This Seminar

- Learn how to spark participants’ intrinsic motivation

Understand how to shift from "mandatory training" to "personalized learning" using frameworks based on Self-Determination Theory and self-efficacy. Gain practical strategies to create environments where employees feel "I can do this too."

- Retain knowledge and turn it into actionable behaviors

By incorporating scientifically proven methods such as spaced learning and retrieval practice, you can move beyond one-off training sessions. Gain clarity on post-training follow-up actions and transform employee education from isolated events into a continuous growth system.

- Discover how to design training and learning environments that maximize focus

Learn practical techniques for structuring breaks and session intervals based on the limits of human attention. Enhance comprehension and retention rates. Shift your mindset from blaming individuals for lack of focus to designing environments that naturally support concentration.

Who Should Attend

- HR and Training Professionals: Those seeking to enhance training effectiveness and maximize ROI

- Managers and Leaders: Those aiming to boost team motivation and accelerate behavioral change

- Supervisors involved in employee development: Those who feel "I taught them, but it didn’t stick"

- Executives and Business Leaders: Those wanting to transform training from a "cost" into an "organizational growth investment"

- Business Professionals seeking self-improvement: Those who want to apply scientifically sound learning methods to improve job performance

Event Details

### Program

- 12:00–12:05: Opening & Speaker Introduction

- 12:05–12:20: Part 1: Motivation – People Don’t Learn Just Because They’re Told To

- 12:20–12:35: Part 2: Learning Design – Learning Without Design Is Meaningless

- 12:35–12:50: Part 3: Focus – Focus Isn’t Willpower, It’s Designed with Breaks

- 12:50–13:00: Q&A Session & Closing

### Dates:

- June 25, 2026 (Thu): 12:00–13:00

- July 2, 2026 (Thu): 12:00–13:00 (Recorded session)

### Location: Online (Zoom Webinar)

※ A participation link will be sent to registered attendees.

### Fee: Free

### Registration: Please register via the link below.

https://www.umu.co/event/science-of-learning_umu/

Speaker Profile

HYBRID THEORY Co., Ltd. CEO Hiroyuki Maruyama

After working as a public servant in Tochigi Prefecture, he became independent. He reads around 700 research papers annually from institutions like Harvard and Stanford, as well as literature in neuroscience and psychology, and provides corporate training and organizational development using scientifically proven methods. He is a proponent of "scientifically correct methods" that deliver results regardless of talent or ability, and also operates a tutoring school based on brain science-informed learning techniques.

About UMU

UMU is a global AI solutions company founded in Silicon Valley in 2014. It is now used by over 1 million companies across 203 countries and regions, including more than 28,000 companies in Japan. At its core is the AI-powered online learning platform "UMU," complemented by evidence-based practical programs such as the AI literacy learning program "AILIT" and the sales enablement solution "UMU AI Roleplay." UMU supports the cultivation of learning cultures and performance improvement in organizations during the AI era. By enabling employees to learn autonomously and acquire and apply AI literacy, UMU creates time and opportunities for more creative and strategic work, contributing to the maximum utilization of human capital and accelerated organizational growth. Service website: https://www.umu.co

Company Overview

Name: Yume Technology Japan Co., Ltd.

Headquarters: 18F, JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo 160-0022

Representative: CEO Shuhei Matsuda

Founded: February 9, 2018

Business: Sales of internet technology-based educational learning platforms

URL: https://www.umu.co