Umios Survey: 'Salmon' is the most popular sushi topping at conveyor belt restaurants for the 15th consecutive year
Salmon remains the most popular topping at conveyor belt sushi restaurants for the 15th year in a row.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:15
- 🔍 Collected: March 28, 2026 at 21:59 (21h 43m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 02:00 (412h 0m after Collected)
Umios Inc. (Headquarters: Minato-ku, Tokyo; President: Ken Ikemi) conducted its 16th 'Consumer Survey on Conveyor Belt Sushi' via internet research from February 17 to February 20, 2026. The survey targeted 3,000 men and women aged 15 to 59 across Japan who visit conveyor belt sushi restaurants at least once a month. (Survey cooperation: NetAsia Co., Ltd.)
[Survey Results]
== Criteria for Choosing a Conveyor Belt Sushi Restaurant ==
Top 3 factors for choosing a restaurant: 'Low price,' 'Fresh ingredients,' and 'Close to home'
When 3,000 respondents who visit conveyor belt sushi restaurants at least once a month were asked what they prioritize when choosing a restaurant, 'Low price' (36.2%) was the most common answer, followed by 'Fresh ingredients' (28.1%), 'Close to home' (26.4%), 'Wide variety of toppings' (25.3%), and 'Ability to order via touch panel' (24.3%). It appears that many people prioritize convenience, such as price and proximity, as well as the quality of the ingredients.
Over 60% 'often make a reservation by phone, online, or via app before going'
When asked about their habits regarding advance reservations, 61.7% of respondents indicated they 'often make a reservation by phone, online, or via app,' while 38.3% said they 'often go without a reservation,' showing that the majority of customers prefer to book in advance.
== Amount of Sushi Consumed ==
Average number of plates consumed is 9.9; 'Kyushu/Okinawa' ranks 1st by region with an average of 10.3 plates
We asked about the amount of sushi consumed at these restaurants.
When asked how many plates they typically eat, the most common responses were '5 to 9 plates' and '10 to 14 plates' (both 38.5%), with an overall average of 9.9 plates.
By gender, the most common response for men was '10 to 14 plates' (47.0%), with an average of 11.4 plates. For women, the most common response was '5 to 9 plates' (54.5%), with an average of 8.3 plates.