Ume no Hana Group Celebrates 50th Anniversary: 'Toast of Gratitude for 50 Yen' Campaign Launched at 4 Izakaya Brands Including 'Sakura Suisan'

## Ume no Hana Group 50th Anniversary Campaign Overview

Ume no Hana Group Co., Ltd. (HQ: Kurume City, Fukuoka), which celebrates its 50th anniversary in 2026, has announced a series of commemorative initiatives. Its subsidiary, Teraken Co., Ltd. (HQ: Chiyoda, Tokyo), will lead the celebration at its izakaya locations.

### 1. 'First Drink for 50 Yen' Coupon Campaign
Addressing the ongoing trend of rising prices, the group aims to express gratitude by offering customers their favorite 'first drink' of the night at a special anniversary price.

- **Period**: June 1, 2026 (Mon) – July 31, 2026 (Fri)
- **Offer**: First drink including draft beer for 50 yen (tax included). *Some items such as premium local sake are excluded.
- **Target Brands**: All locations of Sakura Suisan, Uosama, Sakana ga Ichiban, and Teraken Honke.

### 2. Instagram Photo Posting Campaign
A photo contest will run concurrently, awarding luxury prizes totaling over 300,000 yen to 50 lucky winners.

- **Entry**: Post a photo of yourself enjoying a '50-yen toast' at participating stores with the hashtag '#UmeNoHanaGroup50th'.
- **Goal**: To expand the celebration digitally and foster community engagement.

## About Teraken Co., Ltd.
Founded in 1980, Teraken operates izakaya brands such as 'Sakura Suisan' and 'Sakana ga Ichiban,' specializing in fresh seafood sourced directly from Toyosu Market. The company emphasizes freshness, handmade quality, and sustainable cooking practices that respect the 'spirit of thrift' by fully utilizing all ingredients.