[Furuichian] Umenohana Group Launches Special Project to Commemorate its 50th Anniversary!
Furuichian Plus Co., Ltd., part of the Umenohana Group, is launching a special campaign to celebrate its 50th anniversary and express gratitude to customers. The campaign includes limited-edition stainless steel bottles as stamp card prizes and a digital coupon for 100 yen off their popular 'Uzushio Maki' via the 'Umeno App'.
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- 📰 Published: May 11, 2026 at 18:00
- 🔍 Collected: May 11, 2026 at 09:31
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Furuichian Plus Co., Ltd. (Location: Kurume City, Fukuoka Prefecture, Representative Director: Kiyosato Yoshimura) of the Umenohana Group, which currently operates stores in department stores, shopping centers, and station buildings nationwide, will implement a "Umenohana Group 50th Anniversary" commemorative campaign to express its gratitude to customers.
The Umenohana Group offers a variety of commemorative projects for each brand. Please take this opportunity to enjoy the charm of each Umenohana Group brand.
■ Umenohana Group 50th Anniversary Project Outline 1
From Monday, May 11, 2026, a limited-edition stainless steel bottle (230ml) elegantly adorned with icons inspired by each Umenohana Group business format will be available as a stamp card prize. Please take this opportunity to redeem it.
■ Umenohana Group 50th Anniversary Project Outline 2
"Uzushio Maki"
Distributing a digital coupon for 100 yen off Furuichian's popular product "Uzushio Maki"! To commemorate its 50th anniversary, a 100 yen discount coupon for Furuichian's popular product "Uzushio Maki" will be distributed within the "Umeno App" from its base price.
*Digital coupons will be distributed exclusively through the app.
*The usage period for digital coupons is until Friday, July 31.
[Reference Material]
〇Product Name: Uzushio Maki
〇Base Price: 1,480 yen (1,599 yen including tax)
〇Product Contents: Ingredients (shrimp, conger eel, crab-flavored kamaboko, egg omelet, kanpyo, pickled cherry blossoms, cucumber, oboro, mentaiko kurage, thick egg omelet, shiitake mushroom, perilla leaf)
〇Product Description: A popular extra-thick sushi roll at Furuichian, featuring twelve kinds of ingredients such as shrimp, conger eel, and egg omelet, allowing you to enjoy a different taste with each bite.
Background of the Project Implementation
Since its founding in 1976, the Umenohana Group has continued to convey the charm of Japanese food culture. We have provided "a blooming dining moment" that accompanies daily meals and leisure scenes, and have been able to celebrate our 50th anniversary with the support of many customers.
This commemorative project is an initiative to express our gratitude and allow more customers to enjoy the Umenohana Group.
About Furuichian
Furuichian was founded in 1967 and currently operates 102 stores nationwide, mainly in department stores, shopping centers, and station buildings, as part of the Umenohana Group (as of October 2025).
Our commitment lies in our shari (sushi rice) made with original blended vinegar and a variety of ingredients such as kanpyo, shiitake mushrooms, and koya tofu, all cooked in-house. From our original "Bikkuri Inari," which can be called the origin of our store, to the colorful "Uzushio Maki" with twelve kinds of ingredients, seasonal "Chirashi Sushi" and "Sushi Bento," and "Saba Bo Sushi," we offer a "colorful moment" to daily dining with our simple yet unique original sushi and rice balls.
The Umenohana Group offers a variety of commemorative projects for each brand. Please take this opportunity to enjoy the charm of each Umenohana Group brand.
■ Umenohana Group 50th Anniversary Project Outline 1
From Monday, May 11, 2026, a limited-edition stainless steel bottle (230ml) elegantly adorned with icons inspired by each Umenohana Group business format will be available as a stamp card prize. Please take this opportunity to redeem it.
■ Umenohana Group 50th Anniversary Project Outline 2
"Uzushio Maki"
Distributing a digital coupon for 100 yen off Furuichian's popular product "Uzushio Maki"! To commemorate its 50th anniversary, a 100 yen discount coupon for Furuichian's popular product "Uzushio Maki" will be distributed within the "Umeno App" from its base price.
*Digital coupons will be distributed exclusively through the app.
*The usage period for digital coupons is until Friday, July 31.
[Reference Material]
〇Product Name: Uzushio Maki
〇Base Price: 1,480 yen (1,599 yen including tax)
〇Product Contents: Ingredients (shrimp, conger eel, crab-flavored kamaboko, egg omelet, kanpyo, pickled cherry blossoms, cucumber, oboro, mentaiko kurage, thick egg omelet, shiitake mushroom, perilla leaf)
〇Product Description: A popular extra-thick sushi roll at Furuichian, featuring twelve kinds of ingredients such as shrimp, conger eel, and egg omelet, allowing you to enjoy a different taste with each bite.
Background of the Project Implementation
Since its founding in 1976, the Umenohana Group has continued to convey the charm of Japanese food culture. We have provided "a blooming dining moment" that accompanies daily meals and leisure scenes, and have been able to celebrate our 50th anniversary with the support of many customers.
This commemorative project is an initiative to express our gratitude and allow more customers to enjoy the Umenohana Group.
About Furuichian
Furuichian was founded in 1967 and currently operates 102 stores nationwide, mainly in department stores, shopping centers, and station buildings, as part of the Umenohana Group (as of October 2025).
Our commitment lies in our shari (sushi rice) made with original blended vinegar and a variety of ingredients such as kanpyo, shiitake mushrooms, and koya tofu, all cooked in-house. From our original "Bikkuri Inari," which can be called the origin of our store, to the colorful "Uzushio Maki" with twelve kinds of ingredients, seasonal "Chirashi Sushi" and "Sushi Bento," and "Saba Bo Sushi," we offer a "colorful moment" to daily dining with our simple yet unique original sushi and rice balls.