Breaking Away from Personal Notebooks! Sugino Machine Promotes Sales DX Project with 'Front Agent' × kintone Integration for Data-Driven Management

Umee Technologies Co., Ltd. announces that Sugino Machine Co., Ltd. has started using 'Front Agent', an Insight Analysis™ tool that uses big data from sales negotiations to guide winning strategies. Alongside this, an interview summarizing the DX promotion project aimed at solving the company's management challenges has been published. View Details About Sugino Machine Co., Ltd. Headquartered in Toyama Prefecture, Sugino Machine Co., Ltd. is a long-established industrial machinery manufacturer that has developed technologies in high-pressure water, pneumatic, pipe equipment, and energy market-related fields. Currently, it deploys six 'super technologies': cutting, grinding, washing, polishing, crushing, and defibrating. Its strength lies in advanced 'technical sales', customizing its own technologies to offer optimal solutions for complex customer challenges. About Sugino Machine's DX Promotion Project While the company has grown through product-out strategies leveraging its technological strengths across multiple industries centered on its six core 'super technologies', the 'Voice of the Customer (VOC)' received daily by frontline sales staff was not officially accumulated and remained in personal notes. The company is advancing this project under the leadership of Mr. Yamada from the Sales Planning Department to transform customer voices into organizational assets and transition to data-driven sales. Challenges Before Use and Reasons for Selecting 'Front Agent' [Challenges Before Use] Despite conducting advanced technical sales, customer voices (VOC) and information remained with individual salespeople, making it difficult to accumulate and utilize them as organizational assets. Input into the SFA (Sales Force Automation) system was not established, and information was managed with poor searchability and visibility, causing delays in understanding situations when personnel changed. Furthermore, because customer information was not fully entered, customer voices could not be adequately leveraged for sales strategies and development. [Reasons for Selection] When considering system implementation to solve these challenges, the company did not prioritize simple 'speech-to-text accuracy'. Instead, they highly valued the essential perspective of 'how accumulated data can be utilized for analysis', leading to the adoption of 'Front Agent'. Results After Use 'Front Agent' has visualized information from the sales floor, which was previously a black box, producing the following results: Automatic Accumulation of Objective Information Without Human Filtering A system was built where sales meeting content is automatically transcribed by 'Front Agent' and automatically accumulated in the business improvement platform 'kintone'. This ensures that raw customer voices remain, independent of individual interpretations or notebook memos. Achieving the First Step Towards Making Customer Voices an 'Organizational Asset' The company has established the most important first step, 'accumulating', in its three-step organizational asset strategy: 'Accumulate customer voices → Analyze → Predict'. Full Interview on the Case Study To learn about the specific process and real voices from the field on how Sugino Machine transformed customer voices into organizational assets, please see the full case study interview at the link below. ▼ Sugino Machine Co., Ltd. Case Study Page https://frontagent.umeecorp.com/case/sugino Company Name: Sugino Machine Co., Ltd. Established: April 6, 1956 Capital: 2,324,675,000 yen Location: 2880 Kuriyama, Namerikawa City, Toyama Prefecture Number of Employees: 1,440 (Group total) * As of March 31, 2025 Annual Sales: 31.4 billion yen (Group consolidated) * As of March 31, 2025 Representative: Takeshi Sugino, President and Representative Director Business Description: Development, design, manufacturing, and sales of high-pressure jet cleaning equipment, ultra-high-pressure water cutting equipment, nuclear power plant inspection and maintenance equipment, wet/dry atomizers, drilling units, tapping units, machining centers, tube expansion tools/equipment, tube extraction equipment, mirror finishing tools, biomass nanofibers, industrial robots, etc. URL: https://www.sugino.com/ What is 'Front Agent'? It is an Insight Analysis™ tool that visualizes customers' hidden true feelings just by recording conversations, transforming organizations. It is equipped with the patented technology Deep Insight Engine™, which derives winning strategies from hidden true feelings. Why do customers choose your company? Why didn't they buy? To ensure customers continue to choose you, Front Agent guides you from conversations with customers to insights. It supports face-to-face, web conferences, and phone calls, and also enables AI agentification of kintone and Salesforce. It has earned two stars in the Cybozu Partner Evaluation System. Company Name: Umee Technologies Co., Ltd. Representative: Hirotaka Shinno, President and Representative Director URL: https://umeecorp.com/ Head Office: Inside the National University Corporation University of Electro-Communications, 1-5-1 Chofugaoka, Chofu City, Tokyo Tokyo Office: Hibiya Central Building 5F, 1-2-9 Nishi-Shimbashi, Minato-ku, Tokyo Established: May 2019 Service Site: https://frontagent.umeecorp.com/ Business Description: A startup certified by the National University Corporation University of Electro-Communications, with the mission of realizing an 'era of facing human conversation', providing solutions through the research and development of Deep Insight Engine™, which analyzes human psychological tendencies from conversations.