April 15 (Tue) Webinar: Discovering 'Reasons to Buy' Through Data – Joint Seminar with Emotion Tech on Voice x Text VoC Analysis
Umee Technologies and Emotion Tech will co-host a webinar on April 15. The event will showcase a next-generation customer understanding framework that uncovers hidden insights by combining text-based macro trend analysis with micro-level voice and emotion analytics from sales meetings.
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- 📰 Published: March 30, 2026 at 18:30
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Umee Technologies Inc. (Headquarters: Chofu City, Tokyo, Representative Director: Hirotaka Niino, hereinafter 'Umee'), which develops and provides the insight analysis tool 'Front Agent' that leads to winning strategies using big data from sales meetings, will co-host an online seminar with Emotion Tech Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Yoshimitsu Imanishi, hereinafter 'Emotion Tech') on Tuesday, April 15 at 14:00. The seminar is titled 'Combining Macro "Trends" and Micro "True Feelings" to Discover the "Reasons to Buy": Utilizing Voice x Text VoC Analysis'.
■ What You Will Gain from This Seminar
To create hit products and marketing strategies that deeply resonate with customers, it is necessary to accurately capture their 'latent needs (insights)' that even the customers themselves are not aware of. However, in many companies, the reality is that text data such as surveys and reviews, and voice data from sales meetings and interviews, are managed separately and not fully utilized.
In this seminar, we will unveil a next-generation framework for understanding customers. This framework combines the method of objectively extracting 'overall market trends and important topics' from massive amounts of text data using generative AI, with the method of analyzing 'deep psychological and emotional nuances behind statements' from actual sales meeting and interview voice data.
By driving both the 'macro objectivity' of text analysis and the 'micro deep dive' of voice analysis, we will share a practical approach to eliminating planner bias and finding a definitive 'winning formula' for hit products based on facts.
■ Seminar Program
Lecture 1: The Forefront of VoC Text Analysis - Capturing Consumer Trends with Generative AI x Statistical Analysis
Emotion Tech Inc. [Speaker: Kei Umekawa]
Lecture 2: Why Does Your Customer Analysis Not Produce 'Meaningful Results'? 3 'Truly Important Points' in Analysis Seen from the Frontlines of Consulting
Umee Technologies Inc. [Speaker: Shojiro Koizumi]
* Seminar themes and speakers are subject to change without notice. Thank you for your understanding.
■ Event Details
Seminar Name: Combining Macro 'Trends' and Micro 'True Feelings' to Discover the 'Reasons to Buy': Utilizing Voice x Text VoC Analysis
■ What You Will Gain from This Seminar
To create hit products and marketing strategies that deeply resonate with customers, it is necessary to accurately capture their 'latent needs (insights)' that even the customers themselves are not aware of. However, in many companies, the reality is that text data such as surveys and reviews, and voice data from sales meetings and interviews, are managed separately and not fully utilized.
In this seminar, we will unveil a next-generation framework for understanding customers. This framework combines the method of objectively extracting 'overall market trends and important topics' from massive amounts of text data using generative AI, with the method of analyzing 'deep psychological and emotional nuances behind statements' from actual sales meeting and interview voice data.
By driving both the 'macro objectivity' of text analysis and the 'micro deep dive' of voice analysis, we will share a practical approach to eliminating planner bias and finding a definitive 'winning formula' for hit products based on facts.
■ Seminar Program
Lecture 1: The Forefront of VoC Text Analysis - Capturing Consumer Trends with Generative AI x Statistical Analysis
Emotion Tech Inc. [Speaker: Kei Umekawa]
Lecture 2: Why Does Your Customer Analysis Not Produce 'Meaningful Results'? 3 'Truly Important Points' in Analysis Seen from the Frontlines of Consulting
Umee Technologies Inc. [Speaker: Shojiro Koizumi]
* Seminar themes and speakers are subject to change without notice. Thank you for your understanding.
■ Event Details
Seminar Name: Combining Macro 'Trends' and Micro 'True Feelings' to Discover the 'Reasons to Buy': Utilizing Voice x Text VoC Analysis
FAQ
Who would you recommend this VoC analysis seminar to?
It is recommended for marketing and planning development personnel who feel challenged in uncovering potential customer needs due to underutilization of survey and negotiation data.
What are the features of the 'voice x text analysis' introduced in the seminar?
The feature is the extraction of objective overall trends (macro) from text data using generative AI, and the analysis of emotional nuances (micro) from voice data, which are then combined.
What strengths do the presenting companies have?
EmotionTech is knowledgeable about the cutting edge of VoC text analysis using generative AI and statistical analysis, while Umee Technologies excels in extracting negotiation insights through voice and emotion analysis.