Housekeeping Arrives in as Little as 15 Minutes. Launch of 'NOW', the On-Demand Matching Service You Can Call Like an Uber!
Umbrella.com Inc. has launched 'NOW', an on-demand housekeeping matching app. Requiring no subscription, it's available from 30 minutes, starting in Shibuya and Minato wards.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 23, 2026 at 12:46 (1h 15m after Collected)
Umbrella.com Inc. has launched "NOW", a spot-type housekeeping support app that you can request immediately whenever you need it.
NOW requires no regular contract and can be used for as little as 30 minutes. It is a new housekeeping support service that handles "right now" dilemmas, such as tidying up before sudden guests, late-night room resetting, helping with seasonal wardrobe changes, and supplementary use before a scheduled housekeeping visit.
With registered workers whose identities have been verified, an in-app chat function, and a well-established support system, you can use the service with peace of mind. Currently, it is provided primarily in the Shibuya and Minato ward areas, with plans to expand gradually.
Official site: https://www.nowtokyoapp.com
■ Background of Service Development
Due to the increase in dual-income households, long working hours, and diversifying lifestyles, the housekeeping service market is expanding year by year.
On the other hand,
- Don't need a regular contract
- Things got messy this week, so I want someone to come today
- I just want to tidy up a bit before guests arrive
- I want someone to help even late at night
- I just want help with seasonal wardrobe changes
- I'm in a bind right now and want a helping hand
There existed such "gap needs that cannot be filled by regular services."
NOW was born to solve this problem.
⸻
■ What is NOW?
NOW is an immediately-responsive housework and lifestyle support matching app that can be easily requested from a smartphone.
Features
1. Request right away
Matches you with a worker waiting nearby, able to visit in the shortest time possible.
2. No regular contract required
No monthly or long-term contracts are needed. You can use it only when you need it.
3. Available from 30 minutes
Supports short-time usage. Requests like "just washing dishes," "just tidying up," or "just water areas (kitchen/bath)" are possible.
4. Wide range of use cases
- Tidying up before sudden guests
- Late-night room reset
- Supplementary use before regular housekeeping visit dates
- Organizing for seasonal wardrobe changes
- Housework support after finishing work
- Want someone to help a little bit right now
⸻
■ Usage Fees (Tax Included)
30-minute plan: 5,000 yen
60-minute plan: 7,000 yen
- Extension per 20 minutes: 2,000 yen
*A first-time trial campaign may be implemented.
⸻
■ System for Safe Usage
In NOW, the following systems are in place so that users can make requests with peace of mind.
- Identity-verified worker registration system
- In-app chat function
- Established usage rules
- Support desk handling
- Compensation regulations established (handled after checking details)
⸻
■ Future Developments
Currently starting provision in select areas in Tokyo (primarily Shibuya and Minato wards), we plan to gradually expand the target areas.
In the future, we will also proceed with service deployment with the following in mind:
- Multilingual support for inbound tourists
- Support for luxury residences
- Emergency cleaning support for corporate and rental spaces
- Expansion into the lifestyle support domain
⸻
■ Representative's Comment
"Adding to the common sense that 'housekeeping is something you ask for regularly,'
you can ask more casually, only in the moments you need it.
We can support people who are in a bind right now!
Furthermore, NOW will support the lives of urban dwellers as 'infrastructure to buy time.'"
⸻
■ Service Overview
Service Name: NOW
Launch Date: March 1, 2026
Target Areas: Select areas in Tokyo (planned for gradual expansion)
Official Site: https://www.nowtokyoapp.com
Official LINE: https://lin.ee/ZX3O5KUg
⸻
■ Company Profile
Company Name: Umbrella.com Inc.
Location: Setagaya-ku, Tokyo
Business Description: Planning and operation of on-demand lifestyle support services
⸻
■ Inquiries Regarding This Matter
PR Representative, Umbrella.com Inc.
Email: info@nowtokyoapp.com
NOW requires no regular contract and can be used for as little as 30 minutes. It is a new housekeeping support service that handles "right now" dilemmas, such as tidying up before sudden guests, late-night room resetting, helping with seasonal wardrobe changes, and supplementary use before a scheduled housekeeping visit.
With registered workers whose identities have been verified, an in-app chat function, and a well-established support system, you can use the service with peace of mind. Currently, it is provided primarily in the Shibuya and Minato ward areas, with plans to expand gradually.
Official site: https://www.nowtokyoapp.com
■ Background of Service Development
Due to the increase in dual-income households, long working hours, and diversifying lifestyles, the housekeeping service market is expanding year by year.
On the other hand,
- Don't need a regular contract
- Things got messy this week, so I want someone to come today
- I just want to tidy up a bit before guests arrive
- I want someone to help even late at night
- I just want help with seasonal wardrobe changes
- I'm in a bind right now and want a helping hand
There existed such "gap needs that cannot be filled by regular services."
NOW was born to solve this problem.
⸻
■ What is NOW?
NOW is an immediately-responsive housework and lifestyle support matching app that can be easily requested from a smartphone.
Features
1. Request right away
Matches you with a worker waiting nearby, able to visit in the shortest time possible.
2. No regular contract required
No monthly or long-term contracts are needed. You can use it only when you need it.
3. Available from 30 minutes
Supports short-time usage. Requests like "just washing dishes," "just tidying up," or "just water areas (kitchen/bath)" are possible.
4. Wide range of use cases
- Tidying up before sudden guests
- Late-night room reset
- Supplementary use before regular housekeeping visit dates
- Organizing for seasonal wardrobe changes
- Housework support after finishing work
- Want someone to help a little bit right now
⸻
■ Usage Fees (Tax Included)
30-minute plan: 5,000 yen
60-minute plan: 7,000 yen
- Extension per 20 minutes: 2,000 yen
*A first-time trial campaign may be implemented.
⸻
■ System for Safe Usage
In NOW, the following systems are in place so that users can make requests with peace of mind.
- Identity-verified worker registration system
- In-app chat function
- Established usage rules
- Support desk handling
- Compensation regulations established (handled after checking details)
⸻
■ Future Developments
Currently starting provision in select areas in Tokyo (primarily Shibuya and Minato wards), we plan to gradually expand the target areas.
In the future, we will also proceed with service deployment with the following in mind:
- Multilingual support for inbound tourists
- Support for luxury residences
- Emergency cleaning support for corporate and rental spaces
- Expansion into the lifestyle support domain
⸻
■ Representative's Comment
"Adding to the common sense that 'housekeeping is something you ask for regularly,'
you can ask more casually, only in the moments you need it.
We can support people who are in a bind right now!
Furthermore, NOW will support the lives of urban dwellers as 'infrastructure to buy time.'"
⸻
■ Service Overview
Service Name: NOW
Launch Date: March 1, 2026
Target Areas: Select areas in Tokyo (planned for gradual expansion)
Official Site: https://www.nowtokyoapp.com
Official LINE: https://lin.ee/ZX3O5KUg
⸻
■ Company Profile
Company Name: Umbrella.com Inc.
Location: Setagaya-ku, Tokyo
Business Description: Planning and operation of on-demand lifestyle support services
⸻
■ Inquiries Regarding This Matter
PR Representative, Umbrella.com Inc.
Email: info@nowtokyoapp.com