"UMAMI GATE NAGOYA" — A New Initiative to Attract Inbound Tourism Through Fermentation Culture

"UMAMI GATE NAGOYA" is now officially launching. This project positions Chubu Centrair International Airport as the "Gateway" to Japan's umami, and the entire city of Nagoya as a "Food Theme Park of Umami." From a long-term perspective, it showcases the food and tourism appeal of Nagoya and Central Japan. As its first initiative, in partnership with MADE IN WORLD&CO, limited-edition collaboration items featuring a popular anime will go on sale from Wednesday, April 29, 2026 (national holiday). In addition, an experiential stamp rally offering attractive rewards will be held from Monday, May 11, 2026. Together with limited-edition collaboration goods from MADE IN WORLD&CO, the project creates a new experiential tourism model for Nagoya. What is "UMAMI GATE NAGOYA"? A new inbound tourism project woven from Nagoya's fermentation culture "UMAMI GATE NAGOYA" is a long-term initiative designed to share with the world Japan's uniquely layered food culture of "UMAMI" especially the fermentation culture deeply rooted in Nagoya and Central Japan and to powerfully drive inbound tourism. Chubu Centrair International Airport is positioned as the first "Gateway" through which international visitors encounter Japanese umami, while the city of Nagoya itself becomes a "Food Theme Park of Umami" where the depth of the region's cuisine can be experienced firsthand. The project focuses on Nagoya's distinctive food culture, shaped by fermented seasonings such as miso, soy sauce, and mirin, and aims to deliver a truly moving "UMAMI experience" to every visitor. Nagoya is home to a remarkable concentration of Japan's most celebrated fermented seasoning producers, including the roughly 400-year tradition of Hatcho miso, tamari soy sauce, white soy sauce, and Mikawa mirin. These are far more than simple seasonings — they are "cultural assets" shaped over generations by the region's climate, artisanal craftsmanship, and daily life. It is worth noting that this project is not aimed sol