uloqo CEO Kensuke Sekikawa Contributes Series on Recruitment Strategy to 'HR Management' Magazine

## uloqo CEO Kensuke Sekikawa Contributes Series on Recruitment Strategy to 'HR Management' Magazine

uloqo (Headquarters: Minato-ku, Tokyo; CEO: Kensuke Sekikawa), a provider of recruitment outsourcing and consulting services, announces that CEO Kensuke Sekikawa has contributed a series of articles on recruitment strategy to 'HR Management,' a professional human resources magazine published by Business Publishing.

This series positions recruitment not merely as lead generation or selection operations, but as a critical business and HR theme tied to business growth. It explores how companies can enhance their recruitment capabilities from three perspectives: internal organizational structure, leveraging external partners, and recruitment branding.

### Background of the Contribution
In recent years, corporate recruitment methods have diversified, including job boards, recruiting agencies, direct sourcing, recruitment branding, and RPO. However, many recruitment activities remain fragmented and are not sufficiently connected to business strategies or organizational challenges.

uloqo has supported over 500 companies in recruitment strategy design, lead generation, agency management, scout operations, interview and closing improvement, and recruitment data analysis. This contribution organizes the necessary concepts for companies to operate recruitment more strategically based on these practical insights.

### About the Series
The series categorizes recruitment activities into the following three perspectives:

- **1. Internal: Where do recruitment gaps arise?**
Focuses on the perception gaps often occurring between management, HR, and hiring departments. It explains how to align recruitment requirements, evaluation criteria, candidate messaging, and decision-making processes.

- **2. Partner: Understanding the structure needed to leverage external partners**
To achieve results with external partners like recruiting agencies and RPO providers, companies must understand their business models, recommendation structures, internal KPIs, and candidate touchpoints rather than just outsourcing tasks. This article explains how to make external partners functional for recruitment outcomes.

- **3. External: Recruitment branding is 'Design for Understanding,' not 'Brand Awareness'**
Redefines recruitment branding not as mere exposure or awareness, but as information design that helps candidates understand the company and visualize their success upon joining. It discusses how to articulate business, organization, people, and career opportunities to candidates.

### CEO Comment
Kensuke Sekikawa, CEO of uloqo
"Recruitment is not just a process of posting jobs, gathering applicants, and conducting selections. I consider it a managerial theme that requires continuous design of who to hire, why, and how, based on business strategy and the current state of the organization. However, in actual recruitment practice, alignment between internal departments, utilization of external partners, and information delivery to candidates are often disconnected, preventing recruitment activities from reaching their full potential. In this contribution, we have organized our practical insights accumulated through our support services to help companies view recruitment more structurally. I hope this provides useful hints for those facing challenges in their recruitment efforts."

### About uloqo
uloqo is an HR consultancy that provides end-to-end support for corporate recruitment activities, from strategy design to operational improvement, focusing on recruitment outsourcing and consulting.

Positioning its recruitment outsourcing as 'Strategic RPO'—which integrates strategy, execution, and data utilization—uloqo provides a wide range of services including lead generation, agency management, scout operations, interview/closing improvements, recruitment data analysis, and AI-driven recruitment optimization/insourcing support. Having supported over 500 companies, uloqo excels at identifying structural issues in recruitment and providing execution support that leads to tangible results.