Ujiie Bussan Produces Full AI-Generated Commercial Video for Community Building Cloud "IKURA AI System"

Ujiie Bussan Co., Ltd. (hereinafter referred to as Ujiie Bussan) has produced an advertising video to commemorate the official launch of "IKURA AI System," a community building cloud service provided by QUON Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Takashi Takeda), which develops and implements community AI agents connecting companies/organizations with consumers.

"IKURA AI System" leverages QUON Inc.'s community management expertise cultivated over a quarter of a century and five patented technologies, making fan community management, previously primarily undertaken by large corporations, accessible to a wide range of companies and organizations, including SMEs, individual stores, and SOHOs, for a monthly fee of \u00a537,500 (excluding tax).

To coincide with the official launch, a product commercial conveying the brand's worldview is scheduled to be broadcast sequentially on taxi advertising (Tokyo Prime) and Chiba TV starting July 6, 2026.

The "5 AI Warriors" series will be released sequentially from July. The first installment, "Customer Acquisition AI," is a character symbolizing the new community experience generated by "IKURA AI System."

"IKURA AI System" Official Website: https://lp.ikura.biz/

Delivering AI as an "Experience," Not an Explanation

In this advertising video, the five patented technologies are personified as "5 AI Warriors," each with different abilities.

Within the limited timeframe, too short to convey complex technical details or product specifics,

QUON's philosophy that "AI is not a replacement for humans, but an extension of human intelligence and creativity" has been creatively translated into a worldview that can be "experienced" as AI video.

Ujiie Bussan engages in communication design that conveys not only a company's technologies and services but also the underlying philosophy and values.

The five patented technologies of "IKURA AI System" are expressed as "5 AI Warriors" with distinct abilities. QUON's philosophy of "IA (Intelligence Augmentation)" is visualized as the brand's worldview.

First Creative Project Since KRAQ VOID Joined Ujiie Bussan

This video production is the first project undertaken by KRAQ VOID since joining Ujiie Bussan.

In collaboration with QUON, including a joint retreat, the entire process from planning, composition, character design, visual development, to video production was consistently built using generative AI.

The reason for producing the entire video with generative AI was not to streamline the production process.

It was to embody QUON's philosophy of

"Not AI, but IA (Intelligence Augmentation)"

through the creative work itself.

Generative AI is not a replacement for humans, but a creative partner that expands human creativity.

We have given form to this idea through our video expression this time.

Designing a Worldview, Especially in the Age of AI

While generative AI expands the possibilities of video production, it is also beginning to change the very role required of creativity. The importance of designing not just the creation of video, but the worldview it depicts and the story it tells to society, is increasing more than ever.

What is important is not creating video with AI.

What to convey, and what worldview to deliver to society.

Ujiie Bussan believes that this design thinking is the value required for future co-creative endeavors with AI.

Future Outlook

This project marks the first creative endeavor for KRAQ VOID since joining Ujiie Bussan, and it also represents Ujiie Bussan's first step in producing videos utilizing high-quality generative AI technology.

We will continue to refine our creative work that conveys brand worldviews and deploy thoughtful creative content unique to Ujiie Bussan in various contexts.

We believe that creativity is valuable not only in conveying a company's technologies and services but also in delivering its underlying philosophy and values. Amidst various phenomena, creativity is valuable in focusing on what should be presented in this era, creating new meaning, and discovering new meaning.

Ujiie Bussan will continue to explore the new role of creativity in the generative AI era, organize and verbalize/visualize corporate brand philosophies and worldviews, and pursue brand design that delivers them to society.

Ujiie Bussan Co., Ltd.

Editor-in-Chief, Yuko Otsu

Ujiie Bussan Co., Ltd. (UJIIE BUSSAN CO.LTD.)

President and Representative Director, Satoshi Ujiie

Overall branding, planning and execution of communication strategies

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